跨文化交際導(dǎo)論

內(nèi)容概要

　　教育部《高等學校商務(wù)英語專業(yè)本科教學要求》提出：“高等學校商務(wù)英語專業(yè)旨在培養(yǎng)具有扎實的英語基本功、寬闊的國際視野、專閉的國際商務(wù)知識與技能，掌握經(jīng)濟學、管理學和法學等相關(guān)學科的基本知識和理論，具備較強的跨文化交際能力與較高的入文素養(yǎng)，能在國際環(huán)境中熟練使用英語從事商務(wù)、經(jīng)貿(mào)、管理、金融等工作的應(yīng)用型商務(wù)英語專業(yè)人才。”培養(yǎng)跨文化交際能力與語言能力、專業(yè)知識和人文素養(yǎng)被看作同等重要，這四大模塊組成了商務(wù)英語專業(yè)的知識與能力結(jié)構(gòu)?！　　犊缥幕浑H導(dǎo)論》（英文版）一書就是根據(jù)以上商務(wù)英語專業(yè)本科教學要求，為適應(yīng)我國對外溝通的發(fā)展需求而精心編寫的，目的是為培養(yǎng)學生的跨文化交際能力，培養(yǎng)我國急需的國際型人才提供有用的教材。

書籍目錄

Chapter 1 Introduction to Intercultural Communication Chapter 2 Communication and Culture Chapter 3 Cultural Value Orientation Chapter 4 Culture and Verbal Communication Chapter 5 Culture and Nonverbal Communication Chapter 6 Thought Patterns and Language Chapter 7 Culture and Interpersonal Relationship Chapter 8 Culture and Business Etiquette Chapter 9 Culture and Education Chapter 10 School Culture Chapter 11 Mass Media and Popular Culture Chapter 12 Promotion of Chinese Culture Chapter 13 Intercultural Communication Competence References

章節(jié)摘錄

版權(quán)頁：   插圖：   Under the influence of different geography environments,life styles,customs and different cultural values,the East and West are different in their ways of thinking.Let us examine some more phenomena: A Chinese teacher is teaching in a class.He is talkative and expressive.Everyone listens to him interestingly.Suddenly,he stops and asks students a question. However,the students don't know the answer,so they stay quiet. The teacher gets angry but has no idea of what's wrong with students'behavior. This scene often happens in Chinese classrooms.But Westerners believe that keeping silent is not good while interacting with others.Even if you don't understand,you should say something instead of keeping silent,as it is regarded as rude and impolite.The reason lies in that the East and the West have different ways of thinking.The Eastern people are conservative,introvert and inactive,and they put more emphasis on harmony;while the Western people are more open-minded,extrovert and active.They like changeable life and thus emphasize on competition.In this way,different ways of thinking lead to their different understanding on each other's behaviors.Chinese see somebody who is talkative as showing himself off in front of people. In China,we seldom see a couple making close contact in public.They are always walking side by side in a certain distance.While in the West,the couple are free and open to showthat they are a couple.Even when they meet the acquaintances,they always give them a hug or kiss as greeting.Controversially,Chinese will only shake hands with their friends but seldom hug.They don't kiss others as they regard it as an intimate action between husband and wife.The reason why people in the East and the West behave so differently is that people in the East emphasize on ethic principle and morality.The Westerners focus more on freedom,democracy and individualism.

編輯推薦

《新基點全國高等院校商務(wù)英語專業(yè)本科系列規(guī)劃教材?商務(wù)知識子系列:跨文化交際導(dǎo)論(英文版)》由對外經(jīng)濟貿(mào)易大學出版社出版。

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