出版時間:2012-7 出版社:對外經(jīng)貿(mào)大學(xué)出版社 作者:王素芬,林梅 主編 頁數(shù):189 字?jǐn)?shù):251000
內(nèi)容概要
《全國應(yīng)用型本科商務(wù)英語系列規(guī)劃教材:商務(wù)英語綜合教程(第1冊)》在編寫設(shè)計上,重視語言技能、商務(wù)知識及綜合應(yīng)用能力的培養(yǎng)。突出了以下幾個特點:
1.主題鮮明。本教程采用每一單元設(shè)一個主題的形式。主題選自現(xiàn)代生活和商務(wù)活動中的最新題材。各單元間具有內(nèi)在的聯(lián)系,由淺入深,循序漸進(jìn),前后呼應(yīng),使學(xué)生們的學(xué)習(xí)過程具有系統(tǒng)性和連貫性。
2.內(nèi)容實用??紤]到本書的使用對象,本教程在編寫中,盡可能地尋求語言能力培養(yǎng)和商務(wù)英語知識學(xué)習(xí)的最佳結(jié)合點,力求將語言學(xué)習(xí)和對商務(wù)知識的了解緊密結(jié)合,將語言學(xué)習(xí)貫穿于了解現(xiàn)實生活和商務(wù)活動中的各種語言表達(dá)和處理問題的過程中,從而實現(xiàn)商務(wù)溝通和交際的目標(biāo)。
3.形式多樣。各單元練習(xí)形式多樣,兼顧聽、說、讀、寫、譯等各個方面。在培養(yǎng)學(xué)生英語語言應(yīng)用能力的同時,幫助他們更好地掌握和運用商務(wù)活動相關(guān)技能。
書籍目錄
Unit 1 College Life
Lead-in
Text:College Is Way More Than Higher Education
Supplementary Reading:College Freshmen:How to Get over
Homesickness
Writing:Business Card
Team Task
Unit 2 Laguage Learning
Lead-in
Text:Study More Effectively
Supplementary Reading:Tips for Learning Languages
Writing:Notes
Team Task
Unit 3 Sports
Lead-in
Text:School Sports and Leisure Activities
Supplementary Reading:Invention of Football
Writing:Written Request for Leave
Team Task
Unit 4 Food
Lead-in
Text:History of Pizza
Supplementary Reading:The Restaurant Rat:Fast-Food Entree
Salads:
New Leaf or Fig Leaf?
Writing:Post Card
Team Task
Unit 5 Music
Lead-in
Text:What Would the World be Without Music?
Supplementary Reading:History of Rap Music
Writing:Invitation Card
Team Task
Review
Unit 6 Friendship
Lead-in
Text:Helping a Friend in Need
Supplementary Reading:Keeping Our Friendships Together
Writing:Notices
Team Task
Unit 7 Animals
Lead-in
Text:How Seabirds Share Their Habitat
Supplementary Reading:Worker Ants Could Inspire
High-Tech Tools
Writing:Envelope
Team Task
Unit 8 Health
Unit 9 Hobbies
Unit 10 Life
Review 2
Vocabulary
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