國際商務(wù)函電

內(nèi)容概要

　　《全方位商務(wù)英語系列教材：國際商務(wù)函電》結(jié)合大量的國際商務(wù)函電的范本，闡述了與國際貿(mào)易和國際商務(wù)活動有關(guān)的主要業(yè)務(wù)函電的寫作方法和相關(guān)知識?！　　度轿簧虅?wù)英語系列教材：國際商務(wù)函電》理論結(jié)合實際，理論闡述深入淺出，案例范文新穎翔實，基本內(nèi)容使用英文撰寫，對一些名詞和專業(yè)術(shù)語則適當(dāng)輔以中文解釋，在每章后面都有中文注釋、中英文對照的常用詞句、練習(xí)題和參考答案?！　”緯貏e適合用作高等學(xué)校國際貿(mào)易、國際商務(wù)、國際經(jīng)濟(jì)、國際金融、市場營銷、商業(yè)經(jīng)濟(jì)管理、公共管理、公共關(guān)系、人事管理、旅游管理、涉外高等文秘等專業(yè)的中英文雙語教學(xué)用書，也適合作為大專院校經(jīng)濟(jì)與管理類其他專業(yè)方向的教材。對于從事對外貿(mào)易和對外經(jīng)濟(jì)工作的業(yè)務(wù)人員、在外國公司和中外合資企業(yè)工作的管理及業(yè)務(wù)人員、從事招商引資的工作人員等，也是很實用的參考書。

書籍目錄

Chapter 1 General Principles of Business Letter Writing商務(wù)信函寫作的基本原則1 Completeness 完整性1.1 Provide All Necessary Information 提供所有必須的信息1.2 Answer All Questions Asked 回答所有問及的問題1.3 Give Something Extra When Desirable 提供必要的額外信息2 Conciseness 簡明性2.1 Eliminate Wordy Expressions避免冗余的詞句2.2 Include Only Relevant Material只使用相關(guān)的信息2.3 Avoid Unnecessary Repetition 避免不必要的重復(fù)3 Consideration 體諒性3.1 Focus on "You" in Positive Situations正面情形多使用"您"3.2 Depersonalize in Sensitive Situations敏感情形避用人稱3.3 Show Reader Benefit展現(xiàn)讀者的利益3.4 Emphasize Positive Facts 強(qiáng)調(diào)積極的信息4 Concreteness 具體性4.1 Use Specific Facts and Figures使用具體的信息和數(shù)據(jù)4.2 Put Action in Your Verbs盡量使用動詞4.3 Choose Vivid, Image-Building Words使用生動形象的用語5 Clarity 清楚性5.1 Choose Precise, Concrete and Familiar Words選擇準(zhǔn)確、具體和常用的詞語5.2 Construct Effective Sentences and Paragraphs有效地組織句子和段落6 Courtesy 禮貌性6.1 Be Sincerely Tactful and Appreciative 使用得體誠懇的詞句6.2 Use Expressions that Show Respect 使用表示尊敬的詞句6.3 Choose Non-Discriminatory Expressions使用非歧視性的詞句7 Correctness 正確性7.1 Use the Right Level of Language使用合適的語言7.2 Use Right Figures, Facts and Words使用準(zhǔn)確的數(shù)據(jù)、事實和詞句7.3 Maintain Acceptable Writing Mechanics使用恰當(dāng)?shù)膶懽骷记蒃xercises習(xí)題Chapter 2 The Layout Format of the Business Letter商務(wù)信函格式1 Full Block Style 完全齊頭式2 Modified Block Style段落齊頭式3 Indented Style 段落首行縮進(jìn)式4 General Points about Business Letter Layout 商務(wù)信函格式要點5 The Layout Style of Fax 傳真的格式6 The Layout Style of Business Email 電子郵件的格式Exercises 習(xí)題Chapter 3 The Components of a Business Letter商務(wù)信函結(jié)構(gòu)1 The Letterhead信頭2 Date Line 日期3 The Inside Address封內(nèi)地址4 The Salutation 稱呼5 The Body 正文6 The Complimentary Close 結(jié)尾敬語7 The Signature 簽名8 The Attention Line 主辦人或經(jīng)辦人9 Subject Line 事由10 Enclosure Notation 附件11 Copy Notation抄送12 The Reference Initials 備忘署名13 Mailing and Classification Notations 郵遞分級標(biāo)示14 Postscript （"P.S." "PS" ） 附言15 The Next Page Notation 續(xù)頁標(biāo)識16 Envelopes 信封17 Interoffice Memoranda 備忘錄Exercises 習(xí)題Chapter 4 The Practical Approach of Business Document Writing商務(wù)文書寫作的實用步驟1 Five Planning Steps 商務(wù)文書寫作計劃五步曲1.1 Identify Your Purpose明確問題1.2 Analyze Your Audience分析讀者1.3 Choose Your Ideas選擇內(nèi)容1.4 Collect Your Data搜集數(shù)據(jù)1.5 Organize Your Message 組織信息2 Direct and Indirect Writing Approaches 直接與間接寫作方法2.1 The Direct Approach 直接法2.2 The Indirect Approach 間接法3 Business Writing Pyramid 商務(wù)寫作"金字塔"Exercises 習(xí)題Chapter 5 Writing Informative Business Messages告知性商務(wù)文書寫作1 Writing Positive and Neutral Messages 正面和中性消息的寫作1.1 Formal Invitation Letters 請柬1.2 Announcement Letters 通知信函1.3 Transmittal Letters封面信函2 Writing Negative Messages 負(fù)面信息的寫作2.1 Refusing Credit 拒絕提供商業(yè)信用2.2 Declining Invitations and Requests for Favors拒絕邀請和請求2.3 Negative Reply to an Invitation 回拒邀請2.4 Unfavorable Unsolicited Messages主動發(fā)出的消極信息Exercises 習(xí)題Chapter 6 Writing Persuasive Business Messages說服性商務(wù)文書寫作1 Requests for Products or Services求購產(chǎn)品和服務(wù)2 Complaints 申訴3 Requests for Settlement of Payment付款請求4 Solicited Sales Letters 回應(yīng)式推銷信5 Unsolicited Sales Letters自發(fā)式推銷信Exercises 習(xí)題Chapter 7 Enquiries and Offers詢盤和發(fā)盤1 Enquiries 詢盤2 Unsolicited Offers 主動發(fā)盤3 Solicited Offers 回應(yīng)式發(fā)盤4 Counter Offers 還盤Useful Sentences 常用詞句Exercises 習(xí)題Chapter 8 Orders and Acknowledgements訂單和確認(rèn)1 Orders 訂單2 Acceptance of Orders 接受訂單3 Acceptance of Orders with Changes接受訂單但有改動4 Suggesting Order Substitutes建議訂購替代商品5 Rejection of Orders 拒絕訂單Useful Sentences 常用詞句Exercises 習(xí)題Chapter 9 Transport運輸1 Enquiry to Charter a Ship租船請求2 Reply 租船答復(fù)3 Shipping Instructions 裝運指示4 Shipping Advice 裝運通知5 Urging Immediate Shipment 敦促立即裝運Useful Sentences 常用詞句Exercises 習(xí)題Chapter 10 Insurance保險1 Urging to Insure敦促投保2 Enquiry for Insurance投保詢盤3 Reply to Enquiry詢盤答復(fù)4 Confirmation 確認(rèn)Useful Sentences 常用詞句Exercises 習(xí)題Chapter 11 Payment支付1 A Request for Payment by L/C要求用信用證付款2 A Request for Opening L/C申請開立信用證3 The Bank Agreement to Open L/C銀行同意開立信用證4 A Notice to the Seller 通知賣方5 A Request for Amending L/C 請求修改信用證6 Presentation of Documents by the Seller 賣方提示付款7 A Refusal by the Bank 銀行拒付8 A Request for Payment by the Seller 賣方請求銀行付款9 A Request for Payment by the Bank 銀行要求買方付款Useful Sentences 常用詞句Exercises 習(xí)題Chapter 12 Claims and Adjustments索賠和理賠1 A Claim about Short Weight 短量索賠2 Reply to Claim 索賠的答復(fù)3 A Claim about Quality 質(zhì)量問題申訴4 A Rejection of Claim 拒絕索賠的答復(fù)Useful Sentences 常用詞句Exercises 習(xí)題Chapter 13 Tenders招投標(biāo)1 An Invitation for Tender招標(biāo)邀請2 Letter of the Bid （Bid Form） 投標(biāo)函3 Power of Attorney 授權(quán)書4 Bank's Reference Letter 銀行資信證明函5 Reference Letter from the Bidder's Clients 投標(biāo)人用戶推薦函6 Qualification Statement of the Bidder 投標(biāo)人資質(zhì)聲明函7 Bid Bond 投標(biāo)保證金8 Performance Bond 履約保函9 Bid Clarification Letter 投標(biāo)文件澄清函10 Writing an RFP RFP寫作11 Writing a professional RFP專業(yè)RFP寫作12 Common Elements of an RFP RFP的主要內(nèi)容13 The RFP Cover Letter RFP封面函14 The RFP Letter of Intent 針對RFP的意向書15 The No-Bid Letter 不參加投標(biāo)函16 The Contract Award Letter 中標(biāo)通知書17 The RFP Disqualification Letter 不符合RFP要求的告知函18 The RFP Rejection Letter 未中標(biāo)告知函Useful Sentences常用詞句Exercises 習(xí)題Chapter 14 Agency代理1 Agency or Dealership Requests 代理或經(jīng)銷的請求2 An Acceptance of Application 接受申請3 A Rejection of Application 拒絕申請Useful Sentences 常用詞句Exercises 習(xí)題Reading Materials: Distributorship Agreement 經(jīng)銷協(xié)議Chapter 15 Consignment and Exhibition Sales寄售和展賣1 A Request for Goods on Consignment 建議寄售商品2 An Acceptance 接受建議3 A Request for Goods on Exhibition Sales 建議展賣商品4 Acceptance of Proposal接受建議Useful Sentences 常用詞句Exercises 習(xí)題Chapter 16 Barter Compensation and Processing Trade易貨補(bǔ)償和加工貿(mào)易1 A Proposal for Barter Trade 提議易貨貿(mào)易2 A Reply to the Proposal 對提議的回復(fù)3 A Proposal for Compensation Trade提議補(bǔ)償貿(mào)易4 A Reply to Compensation Trade 對補(bǔ)償貿(mào)易的回復(fù)5 A Proposal for Processing Trade加工貿(mào)易建議書6 A Reply to Processing Trade Proposal對加工貿(mào)易建議的回復(fù)Useful Sentences 常用詞句Exercises 習(xí)題Chapter 17 Setting up Sino-Foreign Joint Venture創(chuàng)辦中外合資企業(yè)1 Letter of Intent for a Joint Venture合資企業(yè)意向書2 About Investment Environment關(guān)于投資環(huán)境3 Registration of a Joint Venture注冊合資企業(yè)4 Application Letter for Registration of a Joint Venture 注冊合資企業(yè)的申請Useful Sentences 常用詞句Exercises 習(xí)題Chapter 18 Other Business Documents其他商務(wù)文書1 Confirming the Verbal Agreement確認(rèn)口頭達(dá)成的協(xié)議2 Apology Letter 道歉信3 Meeting Appointment Letter預(yù)約會見4 Congratulations 祝賀信5 Invitation 邀請信6 Notice 通知7 Promotional Letter促銷信函8 Thanks Letter感謝信函9 Welcome Letter 歡迎信函10 Resume and Its Cover Letter簡歷與附信11 Recommendation Letter推薦信12 To Whom It May Concern Letter給相關(guān)負(fù)責(zé)人的信Useful Sentences常用詞句Exercises習(xí)題附錄一 習(xí)題參考答案附錄二 英漢對照國際商務(wù)常用縮寫附錄三 英漢對照國際商務(wù)常用詞匯附錄四 各種貨幣名稱及標(biāo)準(zhǔn)縮寫符號附錄五 英國與美國在貿(mào)易領(lǐng)域常用字拼寫差異對照表主要參考文獻(xiàn)

圖書封面

評論、評分、閱讀與下載

---

    國際商務(wù)函電 PDF格式下載

---