國(guó)際商務(wù)函電

內(nèi)容概要

　　《全方位商務(wù)英語(yǔ)系列教材：國(guó)際商務(wù)函電》結(jié)合大量的國(guó)際商務(wù)函電的范本，闡述了與國(guó)際貿(mào)易和國(guó)際商務(wù)活動(dòng)有關(guān)的主要業(yè)務(wù)函電的寫作方法和相關(guān)知識(shí)?！　　度轿簧虅?wù)英語(yǔ)系列教材：國(guó)際商務(wù)函電》理論結(jié)合實(shí)際，理論闡述深入淺出，案例范文新穎翔實(shí)，基本內(nèi)容使用英文撰寫，對(duì)一些名詞和專業(yè)術(shù)語(yǔ)則適當(dāng)輔以中文解釋，在每章后面都有中文注釋、中英文對(duì)照的常用詞句、練習(xí)題和參考答案?！　”緯貏e適合用作高等學(xué)校國(guó)際貿(mào)易、國(guó)際商務(wù)、國(guó)際經(jīng)濟(jì)、國(guó)際金融、市場(chǎng)營(yíng)銷、商業(yè)經(jīng)濟(jì)管理、公共管理、公共關(guān)系、人事管理、旅游管理、涉外高等文秘等專業(yè)的中英文雙語(yǔ)教學(xué)用書，也適合作為大專院校經(jīng)濟(jì)與管理類其他專業(yè)方向的教材。對(duì)于從事對(duì)外貿(mào)易和對(duì)外經(jīng)濟(jì)工作的業(yè)務(wù)人員、在外國(guó)公司和中外合資企業(yè)工作的管理及業(yè)務(wù)人員、從事招商引資的工作人員等，也是很實(shí)用的參考書。

書籍目錄

Chapter 1 General Principles of Business Letter Writing商務(wù)信函寫作的基本原則1 Completeness 完整性1.1 Provide All Necessary Information 提供所有必須的信息1.2 Answer All Questions Asked 回答所有問(wèn)及的問(wèn)題1.3 Give Something Extra When Desirable 提供必要的額外信息2 Conciseness 簡(jiǎn)明性2.1 Eliminate Wordy Expressions避免冗余的詞句2.2 Include Only Relevant Material只使用相關(guān)的信息2.3 Avoid Unnecessary Repetition 避免不必要的重復(fù)3 Consideration 體諒性3.1 Focus on "You" in Positive Situations正面情形多使用"您"3.2 Depersonalize in Sensitive Situations敏感情形避用人稱3.3 Show Reader Benefit展現(xiàn)讀者的利益3.4 Emphasize Positive Facts 強(qiáng)調(diào)積極的信息4 Concreteness 具體性4.1 Use Specific Facts and Figures使用具體的信息和數(shù)據(jù)4.2 Put Action in Your Verbs盡量使用動(dòng)詞4.3 Choose Vivid, Image-Building Words使用生動(dòng)形象的用語(yǔ)5 Clarity 清楚性5.1 Choose Precise, Concrete and Familiar Words選擇準(zhǔn)確、具體和常用的詞語(yǔ)5.2 Construct Effective Sentences and Paragraphs有效地組織句子和段落6 Courtesy 禮貌性6.1 Be Sincerely Tactful and Appreciative 使用得體誠(chéng)懇的詞句6.2 Use Expressions that Show Respect 使用表示尊敬的詞句6.3 Choose Non-Discriminatory Expressions使用非歧視性的詞句7 Correctness 正確性7.1 Use the Right Level of Language使用合適的語(yǔ)言7.2 Use Right Figures, Facts and Words使用準(zhǔn)確的數(shù)據(jù)、事實(shí)和詞句7.3 Maintain Acceptable Writing Mechanics使用恰當(dāng)?shù)膶懽骷记蒃xercises習(xí)題Chapter 2 The Layout Format of the Business Letter商務(wù)信函格式1 Full Block Style 完全齊頭式2 Modified Block Style段落齊頭式3 Indented Style 段落首行縮進(jìn)式4 General Points about Business Letter Layout 商務(wù)信函格式要點(diǎn)5 The Layout Style of Fax 傳真的格式6 The Layout Style of Business Email 電子郵件的格式Exercises 習(xí)題Chapter 3 The Components of a Business Letter商務(wù)信函結(jié)構(gòu)1 The Letterhead信頭2 Date Line 日期3 The Inside Address封內(nèi)地址4 The Salutation 稱呼5 The Body 正文6 The Complimentary Close 結(jié)尾敬語(yǔ)7 The Signature 簽名8 The Attention Line 主辦人或經(jīng)辦人9 Subject Line 事由10 Enclosure Notation 附件11 Copy Notation抄送12 The Reference Initials 備忘署名13 Mailing and Classification Notations 郵遞分級(jí)標(biāo)示14 Postscript （"P.S." "PS" ） 附言15 The Next Page Notation 續(xù)頁(yè)標(biāo)識(shí)16 Envelopes 信封17 Interoffice Memoranda 備忘錄Exercises 習(xí)題Chapter 4 The Practical Approach of Business Document Writing商務(wù)文書寫作的實(shí)用步驟1 Five Planning Steps 商務(wù)文書寫作計(jì)劃五步曲1.1 Identify Your Purpose明確問(wèn)題1.2 Analyze Your Audience分析讀者1.3 Choose Your Ideas選擇內(nèi)容1.4 Collect Your Data搜集數(shù)據(jù)1.5 Organize Your Message 組織信息2 Direct and Indirect Writing Approaches 直接與間接寫作方法2.1 The Direct Approach 直接法2.2 The Indirect Approach 間接法3 Business Writing Pyramid 商務(wù)寫作"金字塔"Exercises 習(xí)題Chapter 5 Writing Informative Business Messages告知性商務(wù)文書寫作1 Writing Positive and Neutral Messages 正面和中性消息的寫作1.1 Formal Invitation Letters 請(qǐng)柬1.2 Announcement Letters 通知信函1.3 Transmittal Letters封面信函2 Writing Negative Messages 負(fù)面信息的寫作2.1 Refusing Credit 拒絕提供商業(yè)信用2.2 Declining Invitations and Requests for Favors拒絕邀請(qǐng)和請(qǐng)求2.3 Negative Reply to an Invitation 回拒邀請(qǐng)2.4 Unfavorable Unsolicited Messages主動(dòng)發(fā)出的消極信息Exercises 習(xí)題Chapter 6 Writing Persuasive Business Messages說(shuō)服性商務(wù)文書寫作1 Requests for Products or Services求購(gòu)產(chǎn)品和服務(wù)2 Complaints 申訴3 Requests for Settlement of Payment付款請(qǐng)求4 Solicited Sales Letters 回應(yīng)式推銷信5 Unsolicited Sales Letters自發(fā)式推銷信Exercises 習(xí)題Chapter 7 Enquiries and Offers詢盤和發(fā)盤1 Enquiries 詢盤2 Unsolicited Offers 主動(dòng)發(fā)盤3 Solicited Offers 回應(yīng)式發(fā)盤4 Counter Offers 還盤Useful Sentences 常用詞句Exercises 習(xí)題Chapter 8 Orders and Acknowledgements訂單和確認(rèn)1 Orders 訂單2 Acceptance of Orders 接受訂單3 Acceptance of Orders with Changes接受訂單但有改動(dòng)4 Suggesting Order Substitutes建議訂購(gòu)替代商品5 Rejection of Orders 拒絕訂單Useful Sentences 常用詞句Exercises 習(xí)題Chapter 9 Transport運(yùn)輸1 Enquiry to Charter a Ship租船請(qǐng)求2 Reply 租船答復(fù)3 Shipping Instructions 裝運(yùn)指示4 Shipping Advice 裝運(yùn)通知5 Urging Immediate Shipment 敦促立即裝運(yùn)Useful Sentences 常用詞句Exercises 習(xí)題Chapter 10 Insurance保險(xiǎn)1 Urging to Insure敦促投保2 Enquiry for Insurance投保詢盤3 Reply to Enquiry詢盤答復(fù)4 Confirmation 確認(rèn)Useful Sentences 常用詞句Exercises 習(xí)題Chapter 11 Payment支付1 A Request for Payment by L/C要求用信用證付款2 A Request for Opening L/C申請(qǐng)開立信用證3 The Bank Agreement to Open L/C銀行同意開立信用證4 A Notice to the Seller 通知賣方5 A Request for Amending L/C 請(qǐng)求修改信用證6 Presentation of Documents by the Seller 賣方提示付款7 A Refusal by the Bank 銀行拒付8 A Request for Payment by the Seller 賣方請(qǐng)求銀行付款9 A Request for Payment by the Bank 銀行要求買方付款Useful Sentences 常用詞句Exercises 習(xí)題Chapter 12 Claims and Adjustments索賠和理賠1 A Claim about Short Weight 短量索賠2 Reply to Claim 索賠的答復(fù)3 A Claim about Quality 質(zhì)量問(wèn)題申訴4 A Rejection of Claim 拒絕索賠的答復(fù)Useful Sentences 常用詞句Exercises 習(xí)題Chapter 13 Tenders招投標(biāo)1 An Invitation for Tender招標(biāo)邀請(qǐng)2 Letter of the Bid （Bid Form） 投標(biāo)函3 Power of Attorney 授權(quán)書4 Bank's Reference Letter 銀行資信證明函5 Reference Letter from the Bidder's Clients 投標(biāo)人用戶推薦函6 Qualification Statement of the Bidder 投標(biāo)人資質(zhì)聲明函7 Bid Bond 投標(biāo)保證金8 Performance Bond 履約保函9 Bid Clarification Letter 投標(biāo)文件澄清函10 Writing an RFP RFP寫作11 Writing a professional RFP專業(yè)RFP寫作12 Common Elements of an RFP RFP的主要內(nèi)容13 The RFP Cover Letter RFP封面函14 The RFP Letter of Intent 針對(duì)RFP的意向書15 The No-Bid Letter 不參加投標(biāo)函16 The Contract Award Letter 中標(biāo)通知書17 The RFP Disqualification Letter 不符合RFP要求的告知函18 The RFP Rejection Letter 未中標(biāo)告知函Useful Sentences常用詞句Exercises 習(xí)題Chapter 14 Agency代理1 Agency or Dealership Requests 代理或經(jīng)銷的請(qǐng)求2 An Acceptance of Application 接受申請(qǐng)3 A Rejection of Application 拒絕申請(qǐng)Useful Sentences 常用詞句Exercises 習(xí)題Reading Materials: Distributorship Agreement 經(jīng)銷協(xié)議Chapter 15 Consignment and Exhibition Sales寄售和展賣1 A Request for Goods on Consignment 建議寄售商品2 An Acceptance 接受建議3 A Request for Goods on Exhibition Sales 建議展賣商品4 Acceptance of Proposal接受建議Useful Sentences 常用詞句Exercises 習(xí)題Chapter 16 Barter Compensation and Processing Trade易貨補(bǔ)償和加工貿(mào)易1 A Proposal for Barter Trade 提議易貨貿(mào)易2 A Reply to the Proposal 對(duì)提議的回復(fù)3 A Proposal for Compensation Trade提議補(bǔ)償貿(mào)易4 A Reply to Compensation Trade 對(duì)補(bǔ)償貿(mào)易的回復(fù)5 A Proposal for Processing Trade加工貿(mào)易建議書6 A Reply to Processing Trade Proposal對(duì)加工貿(mào)易建議的回復(fù)Useful Sentences 常用詞句Exercises 習(xí)題Chapter 17 Setting up Sino-Foreign Joint Venture創(chuàng)辦中外合資企業(yè)1 Letter of Intent for a Joint Venture合資企業(yè)意向書2 About Investment Environment關(guān)于投資環(huán)境3 Registration of a Joint Venture注冊(cè)合資企業(yè)4 Application Letter for Registration of a Joint Venture 注冊(cè)合資企業(yè)的申請(qǐng)Useful Sentences 常用詞句Exercises 習(xí)題Chapter 18 Other Business Documents其他商務(wù)文書1 Confirming the Verbal Agreement確認(rèn)口頭達(dá)成的協(xié)議2 Apology Letter 道歉信3 Meeting Appointment Letter預(yù)約會(huì)見4 Congratulations 祝賀信5 Invitation 邀請(qǐng)信6 Notice 通知7 Promotional Letter促銷信函8 Thanks Letter感謝信函9 Welcome Letter 歡迎信函10 Resume and Its Cover Letter簡(jiǎn)歷與附信11 Recommendation Letter推薦信12 To Whom It May Concern Letter給相關(guān)負(fù)責(zé)人的信Useful Sentences常用詞句Exercises習(xí)題附錄一 習(xí)題參考答案附錄二 英漢對(duì)照國(guó)際商務(wù)常用縮寫附錄三 英漢對(duì)照國(guó)際商務(wù)常用詞匯附錄四 各種貨幣名稱及標(biāo)準(zhǔn)縮寫符號(hào)附錄五 英國(guó)與美國(guó)在貿(mào)易領(lǐng)域常用字拼寫差異對(duì)照表主要參考文獻(xiàn)

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