商務(wù)英語函電

內(nèi)容概要

　　隨著全球經(jīng)濟(jì)一體化步伐的加快，世界各國在科學(xué)技術(shù)和商貿(mào)經(jīng)濟(jì)等領(lǐng)域進(jìn)行了曰益廣泛的國際合作與交流；自中國加入wT0以來，中國的對外經(jīng)濟(jì)貿(mào)易也曰益增多.因此，各行各業(yè)尤其是外向型企業(yè)對精通英語的商務(wù)人才的需求在不斷增加，并對英語人才的質(zhì)量提出了更高的要求。在這種大前提之下，培養(yǎng)英語語言能力強(qiáng)、掌握一定經(jīng)貿(mào)理論知識、能運(yùn)用有關(guān)經(jīng)濟(jì)貿(mào)易知識從事商務(wù)工作的復(fù)合型人才便是我們應(yīng)用型本科院校的當(dāng)務(wù)之急。在對外經(jīng)貿(mào)大學(xué)出版社的策劃下，“全國應(yīng)用型本科商務(wù)英語系列規(guī)劃教材”出爐了，《商務(wù)英語函電》——《商務(wù)英語函電》便是這套系列教材當(dāng)中的一本立體化的規(guī)劃教材。它適合于英語專業(yè)的商務(wù)英語方向?qū)W生、商務(wù)英語專業(yè)學(xué)生以及國際貿(mào)易類、經(jīng)濟(jì)管理類等專業(yè)學(xué)生使用。
　　《商務(wù)英語函電》教材的寫作特點(diǎn)為：一、將新的商務(wù)英語研究成果吸收滲透到教材中；二、強(qiáng)調(diào)能力培養(yǎng)，加大技能訓(xùn)練的比重；三、注重語言應(yīng)用能力的訓(xùn)練，突出相關(guān)技巧的指導(dǎo)，尤其是寫作能力的指導(dǎo)：四、強(qiáng)調(diào)詞匯學(xué)習(xí)的重要性，尤其是商務(wù)英語專業(yè)詞匯的學(xué)習(xí)，貫穿于整個(gè)商務(wù)英語函電教學(xué)中；五、注重國際商務(wù)知識的滲透，將國際貿(mào)易基礎(chǔ)知識適量加入教材當(dāng)中，有助于學(xué)生對本課程的學(xué)習(xí)；六、在編寫體例上，探索模塊教學(xué)，便于學(xué)生理清教材的知識體系，迅速、系統(tǒng)、牢固地掌握知識；七、強(qiáng)調(diào)任務(wù)型教學(xué)、多媒體教學(xué)、啟發(fā)式教學(xué)在本課程當(dāng)中的運(yùn)用（本教材配有多媒體課件，使用本教材的教師可登陸；八、注重教材的實(shí)用性，強(qiáng)調(diào)應(yīng)用型學(xué)生的培養(yǎng)；九、倡導(dǎo)教師的課堂教學(xué)與學(xué)生的自主學(xué)習(xí)相結(jié)合；十、本教材的使用方便，課后的練習(xí)題答案可在網(wǎng)上自行下載，便于自學(xué)。

書籍目錄

Unit One Business Letter-Writing and Its Layout
　Part One: Teaching Aims and Requirements
　Part Two: Study of Business Letter-Writing
　Part Three: Notes
　Part Four: Exercises
Unit Two Faxes and E-mails
　Part One: Teaching Aims and Requirements
　Part Two: Study of Fax
　Part Three: Study of E-mail
　Part Four: Notes
　Part Five: Exercises
Unit Three Establishing Business Relations
　Part One: Teaching Aims and Requirements
　Part Two: Study of Background Knowledge
　Part Three: Study of Sample Letters
　Part Four: Associative Thinking
　Part Five: Exercises
Unit Four Enquiries and Replies
　Part One: Teaching Aims and Requirements
　Part Two: Study of Background Knowledge
　Part Three: Study of Sample Letters
　Part Four: Associative Thinking
　Part Five: Exercises
Unit Five Offers and Counteroffers
　Part One: Teaching Aims and Requirements
　Part Two: Study of Background Knowledge
　Part Three: Study of Sample Letters
　Part Four: Associative Thinking
　Part Five: Exercises
Unit Six Letters of Ordering
　Part One: Teaching Aims and Requirements
　Part Two: Study of Background Knowledge
　Part Three: Study of Sample Letters
　Part Four: Associative Thinking
　Part Five: Exercises
Unit Seven Terms of Payment
　Part One: Teaching Aims and Requirements
　Part Two: Study of Background Knowledge
　Part Three: Study of Sample Letters
　Part Four: Associative Thinking
　Part Five: Exercises
Unit Eight Shipment
　Part One: Teaching Aims and Requirements
　Part Two: Study of Background Knowledge
　Part Three: Study of Sample Letters
　Part Four: Associative Thinking
　Part Five: Exercises
Unit Nine Insurance
　Part One: Teaching Aims and Requirements
　Part Two: Study of Background Knowledge
　Part Three: Study of Sample Letters
　Part Four: Associative Thinking
　Part Five: Exercises
Unit Ten Complaints and Adjustments
　Part One: Teaching Aims and Requirements
　Part Two: Study of Background Knowledge
　Part Three: Study of Sample Letters
　Part Four: Associative Thinking
　Part Five: Exercises
Unit Eleven Sales Letters
　Part One: Teaching Aims and Requirements
　Part Two: Study of Background Knowledge
　Part Three: Study of Sample Letters
　Part Four: Associative Thinking
　Part Five: Exercises
Unit Twelve Common Business Documentation
　Part One: Teaching Aims and Requirements
　Part Two: Study of Background Knowledge
　Part Three: Study of Commercial Invoice
　Part Four: Associative Thinking
　Part Five: Exercises
Unit Thirteen Contract
　Part One: Teaching Aims and Requirements
　Part Two: Study of Background Knowledge
　Part Three: Study of Sample Contract
　Part Four: Associative Thinking
　Part Five: Exercises
Bibliography

章節(jié)摘錄

　　The layout or the format of a letter refers to the way a message is laid out on a page，including the use of spacing， underlining and capital letters. Although formality in modern business correspondence is rapidly giving way to a less conventional and friendlier style，the layout of the letter still follows a more or less set pattern determined by custom. Choice of formats is a matter of personal taste， but it is better to follow established practice to which the business world has become accustomed.　　1. The Styles of the Business Letter　　The business letter has a history of thousands of years and it has undergone a lot of changes in its language， style and format. From the traditional format it has developed a variety of styles ranging from the block style， the mixed style， simplified style， etc. the reason being the rapid growth of international trade. In today's business world， people no longer spend much time or efforts on writing/drafting a message with trite or wordy phrases； instead， they pay much attention to the effectiveness of business communicating and the working efficiency of the business persons. Thus， the tendency of business letter writing is toward simplicity， plainness， casualness and friendliness which are discussed through the whole textbook.　　……

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