商務(wù)英語閱讀（上冊）

內(nèi)容概要

國曉立、周樹玲主編的《商務(wù)英語閱讀》分上下兩冊，共32個(gè)單元，涉及了國際貿(mào)易、金融、營銷、物流、人力資源管理、跨文化交際、知識產(chǎn)權(quán)等多個(gè)領(lǐng)域。每個(gè)單元包括三篇閱讀。A篇內(nèi)容翔實(shí)，讓讀者對本單元話題做整體了解，并掌握本領(lǐng)域所涉及的專業(yè)詞匯；另外兩篇補(bǔ)充閱讀材料選自新聞報(bào)道，短小精悍，從某一獨(dú)特視角讓讀者體會此領(lǐng)域的新發(fā)展和新動(dòng)態(tài)。針對文章中出現(xiàn)的專業(yè)術(shù)語以及相關(guān)的知識背景，《商務(wù)英語閱讀(上冊)(第2版)》都提供了詳細(xì)的注釋，幫助讀者更好地理解文章?！渡虅?wù)英語閱讀(上冊)(第2版)》的練習(xí)題型包括回答問題、詞義搭配、多項(xiàng)選擇、正誤判斷、英譯漢等，并附有答案，目的在于幫助讀者鞏固所學(xué)內(nèi)容，并幫助讀者提高語言實(shí)際運(yùn)用能力。

書籍目錄

Unit 1 International Trade
  Fast Reading I US Presses Japan on Farm Imports and India on
World Trade Talks
  Fast Reading II In Shanghai, Clinton Highlights US-China Trade
Relations
Unit 2 Settling Disputes——-the WTO's Unique Contribution
  Fast Reading I Integrated Negotiation
  Fast Reading II High-Level Negotiations on WTO Global Trade Pact
to Resume
Unit 3 Globalization and Its Impact on the Business
  Fast Reading I Population and Globalization
  Fast Reading II Southeast Asia's Leaders Call for Faster Asian
Economic Integration
Unit 4 Can Sino-US Trade Friction Be Solved by Appreciation of RMB?
  Fast Reading I Renminbi Intemationalization——A Delicate Issue
  Fast Reading II Survey: Cheap Exports of China Reduce World
Inflation
Unit 5 Don't Fence Me Out! 
  Fast Reading I Bush Administration Seeks to Lower Trade Barriers
with Latin America
  Fast Reading II EU Proposes Protection for Plastic Bottle
Industry
Unit 6 China, Dumping or Not
  Fast Reading I Chinese Lighter Producers Win EU Anti-Dumping Suit
  Fast Reading II China Urges EU to Drop Anti-dumping Duties on
Bicycle
Unit 7 The Force Behind the Nike Empire
  Fast Reading I Richard Branson and His Virgin Kingdom
  Fast Reading II Milton Hershey Created a Successful Business and
Built a Sweet Town
Unit 8 Regional Economic Integration
  Fast Reading I China ASEAN to See Closer Economic Ties
  Fast Reading II Chinese President Hu Jintao Attends G20 Seoul
Summit
Unit 9 Environment, Trade, and Investment
  Fast Reading I The Effects of Trade Liberalization on the
Environment
  Fast Reading II All Over the World Responded to the Earth Hour
Event
Unit 10 Negotiation Skills and Strategies
  Fast Reading I Business Is Negotiation
  Fast Reading II French Negotiating Style
Unit 11 "Toyota" of China
  Fast Reading I Kodak to Slash 3 000 More Jobs as It Wraps up
Overhaul
  Fast Reading II New Mobile Phones from Microsoft
Unit 12 The Survival of the Old Brands
  Fast Reading I Baidu's Gains and Losses
  Fast Reading II Pu'er: The Tea that Changed a County
Unit 13 E-commerce: Doing Business Online
  Fast Reading I Going Shopping?  Go Global! 
  Fast Reading II Gift Shoppers Flocked to the Web
Unit 14 China's Door Now Wide-Open for Foreign Banks
  Fast Reading I Bank Gets Nod for Joint Venture
  Fast Reading II Japan Warns China on Currency Policy
Unit 15 Known Brands Acquiring Name Recognition
  Fast Reading I Mergers and the Supersizing of Business
  Fast Reading II ICBC Buys Small US Brokerage Firm

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