大學(xué)核心商務(wù)英語(yǔ)讀寫(xiě)教程1輔導(dǎo)用書(shū)

內(nèi)容概要

　　《大學(xué)核心商務(wù)英語(yǔ)系列教材：大學(xué)核心商務(wù)英語(yǔ)讀寫(xiě)教程1輔導(dǎo)用書(shū)》的編寫(xiě)依據(jù)，近些年來(lái)，由于我國(guó)國(guó)際商務(wù)迅速發(fā)展，國(guó)際經(jīng)貿(mào)地位不斷提高，我國(guó)已成為世界經(jīng)濟(jì)大國(guó)，對(duì)具有國(guó)際競(jìng)爭(zhēng)力的復(fù)合型商務(wù)人才需求強(qiáng)勁。高校則出現(xiàn)了幾乎是有外語(yǔ)專(zhuān)業(yè)必有商務(wù)英語(yǔ)的繁榮景象，對(duì)商務(wù)英語(yǔ)教材也提出了更高的要求。我們根據(jù)《高等學(xué)校英語(yǔ)專(zhuān)業(yè)英語(yǔ)教學(xué)大綱》，“大量需要的則是外語(yǔ)和其他相關(guān)學(xué)科，如外交、經(jīng)貿(mào)、法律、新聞等結(jié)合的外語(yǔ)復(fù)合型人才，培養(yǎng)這種復(fù)合型外語(yǔ)專(zhuān)業(yè)人才是社會(huì)主義市場(chǎng)經(jīng)濟(jì)對(duì)外語(yǔ)專(zhuān)業(yè)提出的要求，也是時(shí)代的要求”的精神，編寫(xiě)了這套教材?！　【帉?xiě)理念：我們本著服務(wù)于學(xué)生“求職、從業(yè)、生存、發(fā)展”，努力使這套教材滿(mǎn)足市場(chǎng)經(jīng)濟(jì)對(duì)英語(yǔ)人才的需求；滿(mǎn)足學(xué)生求職、就業(yè)、工作的需求；滿(mǎn)足“商務(wù)知識(shí)”+“英語(yǔ)能力”培養(yǎng)核心競(jìng)爭(zhēng)力的需求的編寫(xiě)理念編寫(xiě)了這套教材。

書(shū)籍目錄

Unit One Looking for a JobUnit Two A Day in OfficeUnit Three Team SpiritUnit Four Being a SalesmanUnit Five Entertaining ClientsUnit Six Cross-cultural AwarenessUnit Seven New Face of MarketingUnit Eight Customer ServiceUnit Nine Business TripUnit Ten Corporate CultureAppendix 1 Key to Comprehension Exercises Appendix 2 Audio Scripts

章節(jié)摘錄

　　A multinational corporation （MNC）， also called a trans-national co-operation （TNC） ormultinational enterprise （MNE）， is a corporation or an enterprise that manages production ordelivers services in more than one country. It can also be referred to as an internationalcorporation. The International Labor Organization （ILO） has defined an MNC as a corporationthat has its management headquarters in one country， known as the home country， and operatesin several other countries， known as host countries.　　The Dutch East India Company was the first multinational corporation in the world andthe first company to issue stock. It was also arguably the world's first megacorporation，possessing quasi-governmental powers， including the ability to wage war， negotiate treaties，coin money， and establish colonies.　　The first modem multinational corporation is generally thought to be the East IndiaCompany. Many corporations have offices， branches or manufacturing plants in differentc　　untries from where their original and main headquarters are located.　　Some multinational corporations are very big， with budgets that exceed some nations'GDPs. Multinational corporations can have a powerful influence on local economies， and eventhe world economy， and play an important role in international relations and globalization. 　　……

圖書(shū)封面

評(píng)論、評(píng)分、閱讀與下載

---

    大學(xué)核心商務(wù)英語(yǔ)讀寫(xiě)教程1輔導(dǎo)用書(shū) PDF格式下載

---