大學(xué)核心商務(wù)英語讀寫教程1輔導(dǎo)用書

內(nèi)容概要

　　《大學(xué)核心商務(wù)英語系列教材：大學(xué)核心商務(wù)英語讀寫教程1輔導(dǎo)用書》的編寫依據(jù)，近些年來，由于我國國際商務(wù)迅速發(fā)展，國際經(jīng)貿(mào)地位不斷提高，我國已成為世界經(jīng)濟(jì)大國，對具有國際競爭力的復(fù)合型商務(wù)人才需求強勁。高校則出現(xiàn)了幾乎是有外語專業(yè)必有商務(wù)英語的繁榮景象，對商務(wù)英語教材也提出了更高的要求。我們根據(jù)《高等學(xué)校英語專業(yè)英語教學(xué)大綱》，“大量需要的則是外語和其他相關(guān)學(xué)科，如外交、經(jīng)貿(mào)、法律、新聞等結(jié)合的外語復(fù)合型人才，培養(yǎng)這種復(fù)合型外語專業(yè)人才是社會主義市場經(jīng)濟(jì)對外語專業(yè)提出的要求，也是時代的要求”的精神，編寫了這套教材?！　【帉懤砟睿何覀儽局?wù)于學(xué)生“求職、從業(yè)、生存、發(fā)展”，努力使這套教材滿足市場經(jīng)濟(jì)對英語人才的需求；滿足學(xué)生求職、就業(yè)、工作的需求；滿足“商務(wù)知識”+“英語能力”培養(yǎng)核心競爭力的需求的編寫理念編寫了這套教材。

書籍目錄

Unit One Looking for a JobUnit Two A Day in OfficeUnit Three Team SpiritUnit Four Being a SalesmanUnit Five Entertaining ClientsUnit Six Cross-cultural AwarenessUnit Seven New Face of MarketingUnit Eight Customer ServiceUnit Nine Business TripUnit Ten Corporate CultureAppendix 1 Key to Comprehension Exercises Appendix 2 Audio Scripts

章節(jié)摘錄

　　A multinational corporation （MNC）， also called a trans-national co-operation （TNC） ormultinational enterprise （MNE）， is a corporation or an enterprise that manages production ordelivers services in more than one country. It can also be referred to as an internationalcorporation. The International Labor Organization （ILO） has defined an MNC as a corporationthat has its management headquarters in one country， known as the home country， and operatesin several other countries， known as host countries.　　The Dutch East India Company was the first multinational corporation in the world andthe first company to issue stock. It was also arguably the world's first megacorporation，possessing quasi-governmental powers， including the ability to wage war， negotiate treaties，coin money， and establish colonies.　　The first modem multinational corporation is generally thought to be the East IndiaCompany. Many corporations have offices， branches or manufacturing plants in differentc　　untries from where their original and main headquarters are located.　　Some multinational corporations are very big， with budgets that exceed some nations'GDPs. Multinational corporations can have a powerful influence on local economies， and eventhe world economy， and play an important role in international relations and globalization. 　　……

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