藝術(shù)設(shè)計(jì)專業(yè)英語(yǔ)

內(nèi)容概要

《藝術(shù)設(shè)計(jì)專業(yè)"十二五"規(guī)劃教材:藝術(shù)設(shè)計(jì)專業(yè)英語(yǔ)》在內(nèi)容選擇上，書中文章均取材于原版設(shè)計(jì)專業(yè)書籍、國(guó)外著名設(shè)計(jì)院校、設(shè)計(jì)公司及專業(yè)設(shè)計(jì)網(wǎng)站等。《藝術(shù)設(shè)計(jì)專業(yè)"十二五"規(guī)劃教材:藝術(shù)設(shè)計(jì)專業(yè)英語(yǔ)》共分為5個(gè)單元30篇文章，編寫順序依據(jù)設(shè)計(jì)史、設(shè)計(jì)理論、設(shè)計(jì)大師、設(shè)計(jì)公司、設(shè)計(jì)院校的線索展開，意圖為讀者盡可能輻射到設(shè)計(jì)學(xué)習(xí)的各個(gè)層面。

書籍目錄

Unit 1 第一單元 平面設(shè)計(jì)史 GRAPHIC DESIGN HISTORY Lesson 1 從手寫體到印刷書體Handwriting to Printed Type Lesson 2 文字設(shè)計(jì)的里程碑Milestones in Typography Lesson 3 招貼設(shè)計(jì)史Poster History Lesson 4 包豪斯The Bauhaus Lesson 5 包豪斯的平面設(shè)計(jì)Graphic Design at the Bauhaus Lesson 6 工業(yè)革命的沖擊The Impact of the Industrial Revolution Unit 2 第二單元 平面設(shè)計(jì)專題 SPECIAL TOPIC&THEORY OF GRAPHIC DESIGN Lesson 7 設(shè)計(jì)定義Design Defined Lesson 8 設(shè)計(jì)程序Steps in the Process Lesson 9 平面設(shè)計(jì)基礎(chǔ)Graphic Design Basic Lesson 10 設(shè)計(jì)管理Design Management Lesson 11 設(shè)計(jì)管理的重要性Why Is Design Management Important?Lesson 12 設(shè)計(jì)產(chǎn)業(yè)The Business of Design Lesson 13 設(shè)計(jì)職位Design Job Unit 3 第三單元 著名平面設(shè)計(jì)師 GRAPHIC DESIGN MASTERS Lesson 14 埃爾·李西茨基（俄羅斯）EI Lissitzky，Russia Lesson 15 保羅·蘭德（美國(guó)）Paul Rand， USA Lesson 16 福田繁雄（日本）Shigeo Fukuda， Japan Lesson 17 彼得·貝倫斯（德國(guó)）Peter Behrens， Germany Lesson 18 米爾頓·格拉塞（美國(guó)）Milton Glaser， USA Unit 4 第四單元 設(shè)計(jì)公司與工作室 DESIGN FIRMS&STUDIOS Lesson 19 空間150 Space150 Lesson 20 青蛙設(shè)計(jì)——全球創(chuàng)意公司Frog Design—Global Innovation Firm Lesson 21 五角星設(shè)計(jì)Pentagram Design Lesson 22 尋求一個(gè)設(shè)計(jì)崗位To Find a Design Job Lesson 23 朗濤設(shè)計(jì)公司Landor Lesson 24 蜜蜂標(biāo)志設(shè)計(jì)Logobee Unit 5 第五單元 國(guó)外著名設(shè)計(jì)院校 FAMOUS COLLEGES OF DESIGN ABROAD Lesson 25 中央圣馬丁藝術(shù)設(shè)計(jì)學(xué)院 Central Saint Martins College of Art and Design Lesson 26 中央圣馬丁藝術(shù)設(shè)計(jì)學(xué)院的平面設(shè)計(jì)課程Graphic Design Courses of Central Saint Martins College of Art and Design Lesson 27 “自由與意愿”——多摩美藝術(shù)大學(xué)的理念"Freedom and Will"—The Ideology of Tama Art University Lesson 28 羅德島設(shè)計(jì)學(xué)院Rhode Island School of Design （RISD） Lesson 29 認(rèn)證課程—一兒童書籍插畫Certificate Programs—Children's Book Illustration （CB） Lesson 30 藝術(shù)史課程大綱Syllabus of Art History APPENDIX—Bibliography

章節(jié)摘錄

版權(quán)頁(yè)：   插圖：    4. The Results The most effective designs satisfy an unmet need in both the individual consumer and the market at large, making the results twofold.For consumers, our products provide simplepleasures and life-changing advances. For clients, we raise revenue, stimulate markets,and inspire leadership. Our success has gained wide recognition within the business and design communities, earning us top awards,significant media coverage, and an everexpanding client base. 5. The Clients We work with top companies m every sector,from entertainment to finance, electronics to media. The industry leadership represented by this client list - including Disney, GE,HP, Microsoft, Motorola, and MTV - brings our designs to a vast audience, making an impact across a variety of markets. For us, this diversity means taking on a different audiencewith every project, tackling fresh problems and identifying new potential improvements.It means never falling into the rhythm of old work and established method. 6. The Culture At Frog, we engage in a constant, collaborative dialogue-in meetings and at our desks, over lunch and at our afternoon coffee break-that helps us tackle the industry's toughest projects. Together, our design teams face the challenges of short timeframes and complex business problems. Individually, we are pushed to produce our best work ever. frog asks for truly fresh ideas, new and groundbreaking possibilities. This level of challenge asks us to step up, time and time again, so we are constantly developing as designers, thinkers,and individuals. 7. The Growth Frog embraces change, a fact that has consistently positioned us at the forefront of the creative consulting field. Our capabilities have expanded beyond our industrial design roots to include software and UI design, packaging, branding,strategic planning, and in-depth business design. To accommodate these developments and the influx of new clientele, the company has more than doubled in size during the past two years alone. We have opened studios in eight locations internationally and formed a methodology to address higher-level corporate problems.

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《藝術(shù)設(shè)計(jì)專業(yè)"十二五"規(guī)劃教材:藝術(shù)設(shè)計(jì)專業(yè)英語(yǔ)》部分內(nèi)容直接來(lái)源于國(guó)外設(shè)計(jì)院校的教學(xué)資料，目的在于最直接地讓學(xué)生為留學(xué)做好預(yù)先準(zhǔn)備。書中每篇文章并沒有做全文翻譯，目的在于筆者不希望讀者跳過(guò)英文原文直接閱讀中文了解大意，因此選擇了部分重點(diǎn)詞匯和語(yǔ)句進(jìn)行注解，以助讀者掌握文章的主要內(nèi)容。

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