新編國際商務英語閱讀教程

內容概要

　　本書精選了當今著名報紙、雜志、網站和學術刊物中與商務有關的文章,并進行了精心編排，共計十二章，涉及國際貿易、金融、會計、稅務、商務溝通、經濟學、市場營銷、電子商務、工商管理等專業(yè)方向。

書籍目錄

Part Ⅰ International Business
Unit 1
Text A International Trade Theory
Text B A Tale of Two Nations
Unit 2
Text A Exporting, Importing, and Countertrade
Text B Proust Winery
Unit 3
Text A Non-export Entry Modes--Strategic Alliances
Text B World Wide Pharmaceutical
Unit 4
Text A Foreign Direct Investment
Text B Honda in North America
Part Ⅱ Environments of International Business
Unit 5
Text A International Monetary System
Text B The Fall and Rise of Caterpillar Tractor
Unit 6
Text A Legal Systems in International Business
Text B International Intellectual Property Law
Unit 7
Text A Intellectual Property and Cyberlaw
Text B Emerging Trends in Business Law Online
Unit 8
Text A Cultural Environment in International Business
Text B Control in Multi-national Corporations
Unit 9
Text A Frameworks of Cultural Differences
Text B Organizational Behavior in Action
Unit 10
Text A Demographic Environment
Text B Micromarketing: A New Marketing Era
Part Ⅲ Business Management
Unit 11
Text A Managerial Importance of Customer Behavior
Text B Competitive Advantages through Customer Orientation
Unit 12
Text A Products and Branding in Brand Management
Text B A Glimpse into the Past of Selected Brands
Unit 13
Text A Integrated Marketing Communications
Text B Are Consumer Goods Companies Getting Too "Pushy"?
Unit 14
Text A E-commerce
Text B Competing against the Net: Traditional Retailers
Unit 15
Text A Accounting
Text B Cash Flow Statement
Unit 16
Text A Restructuring Organizations
Text B Reengineering Schlage Lock Company
Unit 17
Text A Entrepreneurs: The Energizers of Small Businesses
Text B King's Beauty Supply
Appendix Keys to Exercises I and 1V

編輯推薦

　　《新編國際商務英語閱讀教程（第4版）》一書被許多院校采用，收到了很好的效果。2000年，我們在原來基礎上編寫了《新編國際商務英語閱讀教程》，不僅更新了內容，還擴大了涉及的領域，信息量增加了4倍。2006年再次改版。今年我們又對該書進行修訂，本次修訂對課文內容進行梳理后。分成三個板塊：國際貿易、國際營銷環(huán)境和公司管理，保留了絕大部分原課文，更換了四個單元。此外，根據(jù)變化，對保留的課文中的一些信息進行了更新。本書課文A的文章全部選自英美原版教材，有些地方進行了刪減；課文B大多選自英美報刊。

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