出版時(shí)間:1970-1 出版社:上海財(cái)經(jīng)大學(xué)出版社有限公司 作者:周琳 編 頁數(shù):265
前言
“外貿(mào)英語函電”是國(guó)際商務(wù)專業(yè)及商務(wù)英語專業(yè)的核心課程之一,是一門將英語與國(guó)際貿(mào)易業(yè)務(wù)環(huán)節(jié)相結(jié)合的課程?!锻赓Q(mào)英語函電》介紹國(guó)際貿(mào)易實(shí)務(wù)中各種英文業(yè)務(wù)函件及電子郵件的寫作格式和表達(dá)方法,以及對(duì)外貿(mào)易各環(huán)節(jié)的具體做法,旨在提高學(xué)生英語水平的同時(shí),使其掌握國(guó)際貿(mào)易實(shí)務(wù)中常用的基本術(shù)語及表達(dá)技巧,培養(yǎng)和強(qiáng)化其外貿(mào)業(yè)務(wù)能力,為從事國(guó)際貿(mào)易工作服務(wù)。 《外貿(mào)英語函電》的主要特點(diǎn)是: ?。?)以對(duì)外經(jīng)貿(mào)商務(wù)活動(dòng)的成交過程為主線; ?。?)信函范例精選國(guó)際貿(mào)易活動(dòng)的最新材料和實(shí)例; ?。?)突出基本詞匯、句型和格式,學(xué)會(huì)撰寫規(guī)范的國(guó)際貿(mào)易函電; ?。?)練習(xí)形式多樣化,有針對(duì)性,力求做到學(xué)以致用?! 锻赓Q(mào)英語函電》共13章。第1章系統(tǒng)介紹了英文商務(wù)信函寫作的基本知識(shí)。第2~13章則遵循外貿(mào)常規(guī)流程,依次介紹業(yè)務(wù)關(guān)系建立、資信調(diào)查、詢盤和發(fā)盤、還盤和接受、訂單及其履行、支付方式、信用證、包裝、裝運(yùn)、保險(xiǎn)、索賠和理賠、貿(mào)易方式、業(yè)務(wù)合同訂立等內(nèi)容。書后附有參考文獻(xiàn)和單元練習(xí)的參考答案。另外,我們?yōu)檫x擇《外貿(mào)英語函電》作教材的教師提供電子課件?! 锻赓Q(mào)英語函電》由周琳擔(dān)任主編,范雋瑜、盛曉輝為副主編。具體編寫分工為:前言和第1、2章由翁婷婷編寫。第3、4、5章由周琳編寫。第6、7章由楊敏編寫。第8、9章由盛曉輝編寫。第10、11章由范雋瑜編寫。第12、13章由何艷編寫?! ∮捎诰帉憰r(shí)間和水平有限,書中不妥之處在所難免,敬請(qǐng)同仁和廣大讀者不吝賜教,批評(píng)指正。
內(nèi)容概要
《外貿(mào)英語函電》是國(guó)際商務(wù)專業(yè)及商務(wù)英語專業(yè)的核心課程之一,是一門將英語與國(guó)際貿(mào)易業(yè)務(wù)環(huán)節(jié)相結(jié)合的課程?!锻赓Q(mào)英語函電》介紹國(guó)際貿(mào)易實(shí)務(wù)中各種英文業(yè)務(wù)函件及電子郵件的寫作格式和表達(dá)方法,以及對(duì)外貿(mào)易各環(huán)節(jié)的具體做法,旨在提高學(xué)生英語水平的同時(shí),使其掌握國(guó)際貿(mào)易實(shí)務(wù)中常用的基本術(shù)語及表達(dá)技巧,培養(yǎng)和強(qiáng)化其外貿(mào)業(yè)務(wù)能力,為從事國(guó)際貿(mào)易工作服務(wù)。
書籍目錄
前言Chapter 1 Business Letter WritingLearning AimsSection 1Section 2Section 3NotesExercisesChapter 2 Establishing Business RelationsLearning AimsCase 2-1Case 2-2Case 2-3NotesIntroduce Sentence PatternsExercisesChapter 3 Enquiries and RepliesLearning AimsCase 3-1Case 3-2Case 3-3Case 3-4NotesExercisesChapter 4 Offers and Counter-offersLearning AimsCase 4-1Case 4-2Case 4-3Case 4-4Case 4-5NotesExercisesChapter 5 AcceptanceLearning AimsCase 5-1Case 5-2Case 5-3Case 5-4Case 5-5NotesExercisesChapter 6 Sending Proforma InvoiceLearning AimsCase 6-1Case 6-2Case 6-3Case 6-4NotesExercisesChapter 7 Modes of Modern CommunicationLearning AimsSection 1 TelegramSection 2 TelexSection 3 FaxSection 4 E-mailNotesExercisesChapter 8 Sales PromotionLearning AimsCase 8-1Case 8-2Case 8-3Case 8-4NotesExercisesChapter 9 Terms of PaymentLearning AimsCase 9-1Case 9-2Case 9-3Case 9-4Case 9-5NotesExercisesChapter 10 PackingLearning AimsCase 10-1Case 10-2Case 10-3Case l0-4NotesExercisesChapter 11 InsuranceLearning AimsCase 11-1Case 11-2Case 11-3Case 11-4NotesExercisesChapter 12 ShipmentLearning AimsCase 12-1Case 12-2Case 12-3Case 12-4NotesExercisesChapter 13 Complaints & ClaimsLearning AimsCase 13-1Case 13-2Case 13-3Case 13-4NotesExercisesSuggested AnswersChapter 1Chapter 2Chapter 3Chapter 4Chapter 5Chapter 6Chapter 7Chapter 8Chapter 9Chapter 10Chapter 11Chapter 12Chapter 13Reference
章節(jié)摘錄
1. Cartons, as a kind of packing container, have been extensively used in foreign trade. Therefore, you need not worry about their seaworthiness. 2. Prices of goods usually include the cost of packing. The phrases "including export packing" means that the quotation includes the costs of packing suitable for exports, tf the quotation does not include the cost of packing, the word "Export packing is for buyersaccount" should be inserted in the contract. 3. We are afraid that we have to charge you extra for the designated packing, as it will call for additional labor and cost. 4. We sincerely hope that you will take this matter into consideration and make necessary improvements so as to avoid unforeseen trouble arising from faulty packing. 5. These cartons are well protected against moisture by plastic lining. 6. We trust that you will give special care to the packing in order to avoid damage to the goods in transit. 7. The goods are to be packed in wooden cases containing 20 dozen each. 8. I must make it clear that with the different packing material, the packing expense will be different. 9. On the outer packing , please mark it with the phrase" Handle with Care". 10. Each case is lined with foam plastic in order to protect the goods against impact.
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