國(guó)際商務(wù)英語(yǔ)

前言

　　隨著經(jīng)濟(jì)貿(mào)易全球一體化發(fā)展趨勢(shì)的不斷加強(qiáng)，各國(guó)經(jīng)濟(jì)之間的相互滲透與依存不斷加深，生產(chǎn)國(guó)際化、貿(mào)易自由化、金融一體化已成為一個(gè)重要的時(shí)代特征。科技的競(jìng)爭(zhēng)、國(guó)際市場(chǎng)的競(jìng)爭(zhēng)，其實(shí)質(zhì)是人才的競(jìng)爭(zhēng)。加入WTO以后，我國(guó)也逐步參與國(guó)際經(jīng)濟(jì)與競(jìng)爭(zhēng)，對(duì)外貿(mào)易日益加強(qiáng)。近年來(lái)，我國(guó)的對(duì)外貿(mào)易取得了長(zhǎng)足的發(fā)展，與此同時(shí)，對(duì)相關(guān)人才的需求也更加迫切。作為國(guó)際貿(mào)易用語(yǔ)的英語(yǔ)也變得越來(lái)越重要，社會(huì)迫切需要既有專業(yè)知識(shí)又能熟練運(yùn)用英語(yǔ)的人才。因此，有效地提高學(xué)生的語(yǔ)言運(yùn)用能力，符合社會(huì)經(jīng)濟(jì)生活的實(shí)際需求，已成為英語(yǔ)教育工作者的歷史責(zé)任，也是日益發(fā)達(dá)的經(jīng)濟(jì)和社會(huì)發(fā)展的需要。　　本書是一本綜合性的國(guó)際商務(wù)英語(yǔ)教材，包括國(guó)際貿(mào)易、國(guó)際商務(wù)管理、進(jìn)出口貿(mào)易、商務(wù)談判、國(guó)際貨物運(yùn)輸、市場(chǎng)營(yíng)銷和國(guó)際支付與結(jié)算以及各種單證、保險(xiǎn)等內(nèi)容。本書既可以作為商務(wù)貿(mào)易專業(yè)英語(yǔ)教材使用，也可以作為國(guó)際貿(mào)易專業(yè)教師進(jìn)行雙語(yǔ)教學(xué)的參考書，還可以為從事國(guó)際貿(mào)易工作的相關(guān)人士提供幫助。本書具有以下特點(diǎn)：　　1.本書采用英語(yǔ)來(lái)詮釋國(guó)際貿(mào)易中的相關(guān)知識(shí)，語(yǔ)言淺顯易懂，結(jié)構(gòu)完整，內(nèi)容全面?！　?.本書的內(nèi)容以重要知識(shí)點(diǎn)和關(guān)鍵問(wèn)題為線索，并根據(jù)國(guó)際貿(mào)易的流程框架進(jìn)行編排，章節(jié)清晰明了，易學(xué)易記?！　?.本書的特色之處在于每個(gè)章節(jié)都有對(duì)于關(guān)鍵術(shù)語(yǔ)的注釋，以幫助學(xué)習(xí)者更好地理解相關(guān)的專業(yè)術(shù)語(yǔ)。

內(nèi)容概要

　　《國(guó)際商務(wù)英語(yǔ)》立足于國(guó)際商務(wù)英語(yǔ)的理論和實(shí)務(wù)，結(jié)構(gòu)完整、內(nèi)容全面，基本涵蓋了國(guó)際貿(mào)易、國(guó)際商務(wù)管理、進(jìn)出口貿(mào)易、商務(wù)談判、國(guó)際貨物運(yùn)輸?shù)戎饕獌?nèi)容，語(yǔ)言淺顯易懂，章節(jié)清晰明了。在選材方面，注重內(nèi)容的時(shí)效性和典型性，以最典型和新鮮的商務(wù)語(yǔ)言傳遞最新的國(guó)際商務(wù)信息和當(dāng)今商務(wù)熱點(diǎn)?！　　秶?guó)際商務(wù)英語(yǔ)》每章之后都配有相關(guān)的練習(xí)，題型多樣，針對(duì)性強(qiáng)，能讓學(xué)習(xí)者更好、更全面地鞏固所學(xué)業(yè)務(wù)知識(shí)，掌握實(shí)際操作技能。此外，《國(guó)際商務(wù)英語(yǔ)》還配有專門的電子課件，方便教學(xué)使用?！　　秶?guó)際商務(wù)英語(yǔ)》可作為各類高校商務(wù)英語(yǔ)、國(guó)際貿(mào)易、國(guó)際金融等專業(yè)的教材使用，也可作為從事外貿(mào)工作的相關(guān)人士提高專業(yè)英語(yǔ)水平和業(yè)務(wù)工作能力之用。

書籍目錄

Unit One INTERNATIONAL BUSINESS1.1 What Is International Business？1.2 The Scope of International Business Activities1.3 Commercial Risk1.4 Commercial Credit1.5 International Business Management1.6 A Brief Introduction to WTOEXERCISESUnit Two INTERNATIONAL TRADE2.1 Introduction2.2 Business Preparatory Work2.3 Business Negotiation and Establishment of Contract2.4 Export and Import Documentation2.5 The Performance of an Export ContractEXERCISESUnit Three BUSINESS NEGOTIATION3.1 Overview of Business Negotiation3.2 The Principles of Business Negotiation3.3 Preparation for Negotiation3.4 General Procedures in Business Negotiation3.5 Negotiation Strategies and Tactics3.6 Language for Negotiation3.7 Cultural Influence on NegotiationEXERCISESUnit Four INTERNATIONAL TRADE TERMS4 .1 Definition of International Trade Terms4 .2 The Role of International Trade Terms4 .3 International Rules and Practices on Trade Terms4 .4 Ways to Select a Price TradeEXERCISESUnit Five PRICING PRINCIPLES5.1 How to Determine the Price for Imports and Exports？5.2 Selection of Money of Account5.3 Commission and Discount5.4 Pricing Strategies and the Clause of PriceEXERCISESUnit Six INTERNATIONAL TRANSPORTATION6.1 Major Modes and the Choice of Mode6.2 Major Shipping Document——BiU of Lading6.3 Other Shipping Documents6.4 Perils and Losses6.5 Marine Insurance Clauses6.6 Ocean Marine Cargo Clause of CIC6.7 Import and Export Cargo Insurance Practices in China6.8 Shipping Clause and Insurance Clause in the Sales Contract "EXERCISESUnit Seven MARKETING7.1 What Is Marketing？7.2 Marketing Orientations7.3 The Nature of Marketing7.4 Domestic Marketing and International Marketing7.5 The Marketing Mix7.6 Marketing Environment7.7 Market7.8 Marketing Strategy7.9 Marketing Research7.10 Understanding Consumer BehaviourEXERCISESUnit Eight PAYMENT TOOLS IN INTERNATIONAL SETTLEMENT8.1 Introduction8.2 Credit Instrument——Bill of Exchange8.3 Credit Instruments——Promissory Note and Cheque8.4 Documents——Documentary Bill， Commercial Invoice， Packing List and Insurance PolicyEXERCISESUnit Nine PAYMENT METHODS IN INTERNATIONAL SETTLEMENT9.1 Introduction9.2 Remittance9.3 Collection9.4 International Factoring and Forfeiting9.5 Letter of Credit9.6 Letter of Guarantee and Stand-by CreditEXERCISESUnit Ten BUSINESS LETTERS10.1 Establishing Business Relations10.2 Inquiry Letter10.3 Offers， Counter-offers and Declining Offers10.4 Order and Order Acceptance10.5 Complaints and ClaimsEXERCISESReferences

章節(jié)摘錄

　　By increasing the demand for new products and services， technology has tremendous im- pact on international business. As the demand increases， so does the number of international business transactions. But conducting business on an international level usually involves greater distances than conducting domestic business， and greater distances increase operating costs and make control of a company s foreign operations more difficult. Improved communications and transportation speed up interactions and improve managers ability to control foreign opera-tions. Lucasfilm could control its far-flung production of the Star Wars films because it was able to move quickly from country to country and transport videos overnight from foreign shooting lo- cations back to its production headquarters. When Lucasfilm completed production， transporta- tion permitted it to distribute the films efficiently worldwide.　　Liberalization of Cross-Border Movements Every country restricts the movement across its border of goods， services and resources， such as workers and capital. Such restrictions make international business more expensive to un-dertake. Because the regulations may change at any time， international business is also risky.　　Generally， governments today impose fewer restrictions on cross-border movements than they did a decade or two ago， but more than during the late 19th and，early 20th century until World War I. With the enactment of the WTO in 1995， the restrictions will likely to continue to diminish. Although the past decrease in restrictions has been erratic， governments have lowered them for the following reasons： their citizens have expressed the desire for better access to grea- ter variety of goods and services at lower prices； they reason that their domestic producers will become more efficient as a result of foreign competition； they hope to induce other countries to reduce their barrier to international movements.

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