外貿(mào)英語(yǔ)函電

出版時(shí)間:2009-8  出版社:上海財(cái)經(jīng)大學(xué)出版社有限公司  作者:葛萍,周維家 主編  頁(yè)數(shù):217  

內(nèi)容概要

隨著我國(guó)加入世界貿(mào)易組織,我國(guó)與世界的交流與合作更加廣泛。我國(guó)對(duì)外貿(mào)易的超常規(guī)發(fā)展,國(guó)外公司的大量進(jìn)入及其本土化經(jīng)營(yíng),使國(guó)際經(jīng)貿(mào)人才的需求量劇增。面對(duì)這種新的形勢(shì),目前迫切需要解決的重要問(wèn)題之一,就是要抓緊培養(yǎng)一批能夠適應(yīng)社會(huì)主義市場(chǎng)經(jīng)濟(jì)體制,既有國(guó)際經(jīng)濟(jì)貿(mào)易的理論基礎(chǔ)和實(shí)際工作本領(lǐng),又有從事對(duì)外經(jīng)濟(jì)貿(mào)易時(shí)撰寫國(guó)際商務(wù)英語(yǔ)書信能力的人才。    《外貿(mào)英語(yǔ)函電》是為適應(yīng)這一需求而編寫的。本書緊密結(jié)合我國(guó)外貿(mào)業(yè)務(wù)的實(shí)際,以“必需”、“夠用“為原則,突出實(shí)用性和針對(duì)性。本書通過(guò)商務(wù)書信的寫作、商務(wù)關(guān)系的建立、詢價(jià)與回復(fù)、報(bào)盤與還盤、訂單與確認(rèn)、包裝、裝運(yùn)、付款條件、保險(xiǎn)以及抱怨與調(diào)整等十個(gè)方面的內(nèi)容,系統(tǒng)訓(xùn)練學(xué)生撰寫書信和處理信息的能力。本書在編排上通過(guò)正文說(shuō)明、體例示范和課后習(xí)題的方式使講練結(jié)合,易于學(xué)習(xí)和掌握。

書籍目錄

Unit One Business Letter writing ?  Text ?  Words and Expressions ?  Notes ?  Reference Expressions ?  Words and Phrases Power Development ?  Exercises ??Unit Two Establishing Business Relation ?  Text ?  Words and Expressions ?  Notes ?  Reference Expressions ?  Words and Phrases Power Development ?  Exercises ??Unit Three  Enquiries and Replies ?  Text ?  Words and Expressions ?  Notes ?  Reference Expressions ?  Words and Phrases Power Development ?  Exercises ??Unit Four  Offer and Counter offer ?  Text ?  Words and Expressions ?  Notes ?  Reference Expressions ?  Words and Phrases Power Development ?  Exercises ?Unit Five  Orders and Acknowledgements ?  Text ?  Words and Expressions ?  Notes ?  Reference Expressions ?  Words and Phrases Power Development ?  Exercises Unit Six  Sales Promotion ?  Text ?  Words and Expressions ?  Notes ?  Reference Expressions ?  Words and Phrases Power Development ?  Exercises ??Unit Seven  Packing ?  Text ?  Words and Expressions ?  Notes ?  Reference Expressions ?  Words and Phrases Power Development ?  Exercises ??Unit Eight  Shipment ?  Text ?  Words and Expressions ?  Notes ?  Reference Expressions ?  Words and Phrases Power Development ?  Exercises ??Unit Nine  Terms of Payment ?  Text ?  Words and Expressions ?  Notes ?  Reference Expressions ?  Words and Phrases Power Development ?  Exercises ??Unit Ten  Insurance ?  Text ?  Words and Expressions ?  Notes ?  Reference Expressions ?  Words and Phrases Power Development ?  Exercises ??Unit Eleven  Complaints & Adjustments ?  Text ?  Words and Expressions ?  Notes ?  Reference Expressions ?  Words and Phrases Power Development ?  Exercises ?Unit Twelve  Forms of Trade ?  Text ?  Words and Expressions ?  Notes ?  Reference Expressions ?  Words and Phrases Power Development ?  Exercises ?Glossary ??Reference Answers to Exercises ??參考文獻(xiàn)

章節(jié)摘錄

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編輯推薦

  《外貿(mào)英語(yǔ)函電(第2版)》突出實(shí)訓(xùn)、立體化配套,本系列教材由具有豐富課堂教學(xué)經(jīng)驗(yàn)和實(shí)踐經(jīng)驗(yàn)的教師編寫,注重實(shí)訓(xùn)與技能操作,并配備練習(xí)題、課程PPT,是適合高職院校學(xué)生的具有針對(duì)性、立體化、特色性和示范性的精品教材。

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