商務英語閱讀新視野

內(nèi)容概要

本書共50個單元，選編了涉及經(jīng)濟、銀行、金融、保險、財會、統(tǒng)計、物流、證券、外匯、產(chǎn)品、質(zhì)量、品牌與商標等文章計50篇，文章內(nèi)容新、涵蓋面廣，可有效拓展學習者的閱讀面和知識面，使學習者在閱讀過程中能更加深入地探究各有關領域，為以后從事實際工作打下較牢固的基礎。本書可作商務英語、國貿(mào)等專業(yè)的教材，也是外經(jīng)貿(mào)人員提高自己更新知識的閱讀必備。

作者簡介

戎林海，1957年牛，江蘇常州人，英語語言文學碩上，教授。江蘇省高校外語教學研究會理事、江蘇省語言學會理事、常州市翻譯協(xié)會會長、常州市語言學會副會長、常州工學院外國語學院院長。長期從事英美文學、翻譯學、跨文化交際學等學術研究，著有《跨越文化障礙》、《當代

書籍目錄

Unit 1 Scarcity and Efficiency：the Twin Themes of Economics  ExercisesUnit 2 The Three Problems of Economic Organization  ExercisesUnit 3 The Principle of Comparative Advantage  ExercisesUnit 4 What Is Logistics  ExercisesUnit 5 Logistical Operation  ExercisesUnit 6 Tips to Establish Your Good Business Reputation  ExercisesUnit 7 Business Law  ExercisesUnit 8 Everyday Etiquette for Office Life  ExercisesUnit 9 A Brief Introduction to Accounting  ExercisesUnit 10 Basic Principles of Accounting  ExercisesUnit 11 How Bank Works？  ExercisesUnit 12 The Evolution of Money  ExercisesUnit 13 The Stock Market  ExercisesUnit 14 Foreign Exchange  ExercisesUnit 15 Exchange Rates  ExercisesUnit 16 International Trade  ExercisesUnit 17 Classical Theories of Trade  ExercisesUnit 18 Free Trade or Fair Trade  ExercisesUnit 19 International Institutions  ExercisesUnit 20 Institutional Pillars of International Business  ExercisesUnit 21 The World Trade Organization  ExercisesUnit 22 The Product Lifle Circle  ExercisesUnit 23 The Quality Imperative  ExercisesUnit 24 Product Brands and Trademarks  ExercisesUnit 25 The Joint International Venture  ExercisesUnit 26 Multinational Corporations  ExercisesUnit 27 Multinational Enterprises Are Regional，Not Global  ExercisesUnit 28 Transfer Pricing in Multinational Companies  ExercisesUnit 29 Insurance  ExercisesUnit 30 Marine Insurance  ExercisesUnit 31 Elements of Communication  ExercisesUnit 32 Main Forills of Communication in BusinessExercis6sUnit 33 The Changing Concept of Marketing  ExercisesUnit 34 Market and Marketing   ExercisesUnit 35 The Importance of Marketing  ExercisesUnit 36 The Role and Activities of Promotion  ExercisesUnit 37 Personal Selling  ExercisesUnit 38 Branding and Brand Equity  ExercisesUnit 39 Going Global  ExercisesUnit 40 Globalization Perspectives  ExercisesUnit 41 Globalization versus Regionalization：Which Way for the Multinational？(1)  ExercisesUnit 42 Globalization versus Regionalization：Which Way for the Multinational？(2)  ExercisesUnit 43 International Marketing  ExercisesUnit 44 Marketing Planning  ExercisesUnit 45 International Human Resource Management  ExercisesUnit 46 Mission Statement  ExercisesUnit 47 E-commerce：A Kind of New Commercial Tool  ExercisesUnit 48 Outline of E-business  ExercisesUnit 49 How the Credit Card Captured America  ExercisesUnit 50 Will Cash Completely Vanish？  Exercises

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