出版時間:2010-6 出版社:北京理工大學(xué)出版社 作者:金郁,楊國 主編 頁數(shù):231
內(nèi)容概要
《商務(wù)英語閱讀教程》是北京理工大學(xué)出版社高等學(xué)校精品課程規(guī)劃教材,也是項目式教學(xué)課程開發(fā)研究成果之結(jié)晶。項目式教學(xué)是行動導(dǎo)向教學(xué)的實現(xiàn)形式,是基于工作過程的課程觀,體現(xiàn)工學(xué)結(jié)合的特點,構(gòu)建“工學(xué)結(jié)合”的教學(xué)模式以全面提高學(xué)生的職業(yè)能力素質(zhì)。 本教材將學(xué)生應(yīng)該掌握的技能由淺入深地融入到不同的項目中,每個項目先是情景導(dǎo)人,然后陳述項目的目標(biāo)和內(nèi)容,接下來細(xì)分兩個任務(wù),包括閱讀技巧和實際案例,做到了主題清楚、任務(wù)明確。
書籍目錄
Module One Inter-cultural Communication Task One Analyzing Sentence Structures Task Two Inter-cultural CommunicationModule Two Business Etiquette Task One Guess the New Words Through Context Task Two Business EtiquetteModule Three Company Culture Task One Analyzing Long Sentences Task Two Reading-centered ActivitiesModule Four Human Resources Management Task One Identifying the Main Idea in Sentences Task Two Human Resources ManagementModule Five Company Performance Task One Identifying the Main Idea in a Paragraph Task Two Company PerformanceModule Six Brand Power Task One Reading Between Lines Task Two Brand PowerModule Seven Marketing Task One Identifying Reference Task Two Marketing Module Eight Advertising Task One Predicting the Next Task Two AdvertisingModule Nine E-commerce Task One Skimming Task Two E-commerceModule Ten Successful Entrepreneurs Task One Scanning Task Two Successful EntrepreneursSuggested Keys
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