商務(wù)英語精讀（第三冊(cè)）

內(nèi)容概要

張中寧編著的《商務(wù)英語精讀(第3冊(cè)高等院校商務(wù)英語專業(yè)核心課精品系列教材)》以外貿(mào)企業(yè)和跨國公司從事國際商務(wù)活動(dòng)時(shí)所經(jīng)歷的各個(gè)環(huán)節(jié)為主線，以它們的經(jīng)營活動(dòng)所面臨的內(nèi)外環(huán)境、所涉及的因素為綱，以既闡述國際商務(wù)知識(shí)，又培養(yǎng)英語語言能力和跨文化商務(wù)交際能力為指導(dǎo)思想，真實(shí)地再現(xiàn)這類企業(yè)從事國際商務(wù)活動(dòng)的自然流程。

書籍目錄

Unit 1 Motivations to Go Abroad 
  Section One: Business Communications 
  Making an Offer
  Section Two: Text 
  Motivations to Go Abroad
  Section Three: Exercises 
  Section Four: Biz Fueling Station 
  Section Five: Business Reading 
  Concerns and Problems of Going International
Unit 2 International Market Research 
  Section One: Business Communications 
  Doing Business in China
  Section Two : Text 
  International Market Research
  Section Three: Exercises 
  Section Four: Biz Fueling Station 
  Section Five: Business Reading 
  Market Research in Management
Unit 3 Determining Research Objectives 
  Section One: Business Communications 
  Decision Making in China
  Section Two: Text 
  Determining Research Objectives
  Section Three: Exercises 
  Section Four: Biz Fueling Station 
  Section Five: Business Reading 
  Using Aims and Objectives to Create a Business Strategy
  --Experience From Kellogg
Unit 4 What Is Marketing 
  Section One: Business Communications 
  Product Presentation
  Section Two : Text 
  Marketing
  Section Three: Exercises 
  Section Four: Biz Fueling Station 
  Section Five: Business Reading 
  Marketing Is All Around Us
Unit 5 The Marketing Process 
  Section One: Business Communications 
  Marketing Strategy
  Section Two: Text 
  The Marketing Mix
  Section Three: Exercises 
  Section Four: Biz Fueling Station 
  Section Five: Business Reading 
  Market Segmentation
Unit 6 Target Market Selection 
  Section One: Business Communications 
  Developing a New Market
  Section Two : Text 
  How to Select Target Market
  Section Three: Exercises 
  Section Four: Biz Fueling Station 
  Section Five: Business Reading 
  Estimating Market Potential
Unit 7 Marketing in the 21st Century 
  Section One: Business Communications 
  Counter-Offer
  Section Two: Text 
  Global Marketing in the Twenty-first Century
  Section Three: Exercises 
  Section Four: Biz Fueling Station 
  Section Five: Business Reading 
  Managing the Marketing Efforts
Unit 8 Business Negotiation 
  Section One: Business Communications 
  Meeting a Trade Delegation
  Section Two: Text 
  Steps of Business Negotiation
  Section Three: Exercises 
  Section Four: Biz Fueling Station 
  Section Five: Business Reading 
  The Negotiating Skills
Unit 9 Establishment of Contract 
  Section One: Business Communications 
  Contract Negotiation -- Price
  Section Two: Text 
  Fundamentals of a Contract
  Section Three: Exercises 
  Section Four: Biz Fueling Station 
  Section Five: Business Reading 
  Breach of Contract
KEY TO EXERCISES 
附錄一  全國國際商務(wù)英語考試（二級(jí)）大綱
附錄二  全國國際商務(wù)英語考試（二級(jí)）樣題
附錄三  全國國際商務(wù)英語考試（二級(jí)）口試樣卷
附錄四  全國國際商務(wù)英語考試（二級(jí)）樣題參考答案
附錄五  全國國際商務(wù)英語考試（二級(jí)）樣題聽力原文

圖書封面

評(píng)論、評(píng)分、閱讀與下載

---

    商務(wù)英語精讀（第三冊(cè)） PDF格式下載

---