旅游經(jīng)濟(jì)學(xué)原理

內(nèi)容概要

　　"Tourism Economics" authorsZhang Hui,Li Xinjian hope that this
project will introduce Chinese tourism scholars' research
achievements to the tourism scholars in other countries.We also
expect,to follow up with more frequent and larger scale academic
exchange between the Chinese tourism scholars and the international
experts. More academic exchanges and cooperation between China and
other nations will promote further communication and strategic
collaboration in the tourism industry.

作者簡(jiǎn)介

　　北京大學(xué)經(jīng)濟(jì)學(xué)院環(huán)境資源與發(fā)展經(jīng)濟(jì)學(xué)系講師。1998年畢業(yè)于南開(kāi)大學(xué)經(jīng)濟(jì)學(xué)系，獲經(jīng)濟(jì)學(xué)學(xué)士學(xué)位；2000年考入北京大學(xué)城市與環(huán)境學(xué)系；2005年6月獲北京大學(xué)理學(xué)博士學(xué)位。2005年7月進(jìn)入北京大學(xué)應(yīng)用經(jīng)濟(jì)學(xué)博士后流動(dòng)站從事學(xué)術(shù)科研工作，2007年4月出站留校任教。在《中國(guó)工業(yè)經(jīng)濟(jì)》、《管理世界》等期刊已發(fā)表各類學(xué)術(shù)論文二十余篇，出版著作1部，合著或參編著作5部，參與譯著1部。主持和參與國(guó)內(nèi)外各類橫縱向課題42項(xiàng)。厲新建，博士，北京第二外國(guó)語(yǔ)學(xué)院旅游管理學(xué)院副教授，中國(guó)旅游協(xié)會(huì)教育分會(huì)副秘書(shū)長(zhǎng)、中國(guó)休閑產(chǎn)業(yè)聯(lián)盟理事。主要從事旅游經(jīng)濟(jì)發(fā)展戰(zhàn)略、旅游景區(qū)經(jīng)營(yíng)與管理、休閑產(chǎn)業(yè)經(jīng)濟(jì)、出境旅游與跨國(guó)經(jīng)營(yíng)等方面的研究。曾獲國(guó)家旅游局優(yōu)秀旅游學(xué)術(shù)成果一等獎(jiǎng)(2010)、第九屆北京市哲學(xué)社會(huì)科學(xué)優(yōu)秀成果獎(jiǎng)二等獎(jiǎng)(2006)、國(guó)家商務(wù)部“十一五”規(guī)劃征文一等獎(jiǎng)(2005)等多項(xiàng)獎(jiǎng)勵(lì)，多次接受中央電視臺(tái)、北京電視臺(tái)、中國(guó)日?qǐng)?bào)等等相關(guān)媒體的采訪。

書(shū)籍目錄

Chapter 1 Objects of Tourism Economics Research
Section 1 Formation of Tourism Economics
Section 2 Study Objects.of Tourism Economics
Section 3 Research Method and Scope
Chapter 2 Tourism and Tourism Economy
Section 1 Tourism Phenomena
Section 2 Basic Pattern of World Tourism Development
Section 3 Primary Nature of Tourism Economy
Section 4 General Types of Tourism Activities
Chapter 3 Tourism Destination and Tourism Supply
Section 1 Tourism Resource and Tourism Attraction
Section 2 The Formation of Tourism Destination
Section 3 Supply Capacity of Tourism Destination
Section 4 Location and Capacity of Tourism Destination
Section 5 Short-term Economic Fluctuations in Tourism
Destinations
Chapter 4 Tourism Demand and Tourist Source Place
Section 1 Theoretical Study on Tourism Demand
Section 2 Time Element to Tourism Demand
Section 3 Principle of Tourism Demand
Section 4 Policy-making of Tourism Consumption
~ Section 5 Measurement Indexes of Tourism Demand
Section 6 Tourism Traveler Source
Chapter 5 Tourism Junctions
Section 1 Transportation and Tourism
Section 2 Tourist Organization
Section 3 Contractual Relationship in Tourism
Chapter 6 Tourism Industry
Section 1 The Formation of Tourism Industry
Section 2 Tourism Economic Development Model
Section 3 Tourism Industry Development Strategy
Section 4 The Structure of Tourism Industry
Chapter 7 Market Structure and Market Behavior of Tourism
Industry
Section 1 Market Structure of Travel Agency Industry
Section 2 Market Structure of Hotel Industry
Section 3 Market Behavior of Tourism Enterprises
Chapter 8 Integrated Operation of Tourism Enterprises
Section l Reasons for Vertical Integration of Tourism
Enterprises
Section 2 The Forms of Vertical Integration of Tourism
Enterprises
Section 3 The Transverse Integration of Tourism Enterprises
Chapter 9 Transnational Operation of Tourism Enterprises
Section 1 Theoretical Analysis of Tourism Enterprises'
Transnational Operation
Section 2 Transnational Operation and Internationalization of
Tourism Activity
Section 3 Globalization of Tourism Economy
Chapter 10 Government and Market in the Tourism Industry's
Growth
Section 1 Drawbacks of the Market
Section 2 Government Intervention and Market Failure
Section 3 Tourism Regulation
Section 4 Tourism Industry Management
Section 5 Tourism Industrial Policy
Chapter 11 The Effects and Benefits of Tourism Economy
Section 1 The Qualitative Analysis of the Tourism Economy's
Effects
Section 2 Tourism Multipliers and Tourism Satellite Account
Section 3 China's Research on the Measurement of the Tourism
Economy's Impact
Section 4 Concept and Measurement of the Benefits of Tourism
Economy

章節(jié)摘錄

　　From the economic view， the choices of two different industry models are determined by a country's socio-economic development level at a certain point in time.　　The analysis of the relationship between the tourism economy and national economy shows that the advanced and extended tourism development models are two different choices under the different economic conditions. The choice of these models has a certain objective necessity. At the same time， the operational environment and economic characteristics of two tourism development models clearly have significant differences.Because the advanced tourism development model is built on the lower level of national economy， it does not build up the tourism economy to benefit the tourism industry， but instead focuses on tourism economy's spillover benefits.　It seeks to take advantage of the comprehensive characteristics of tourism economy and boost the development of other relevant industries through the tourism industry's high-intensity economic input （i. e. mainly international tourism）.　So， in this tourism development model， the role of the tourism industry is not only to obtain foreign exchange and return currency for the economic development， but to become the starting point for economic take-off.　　Moreover， because this tourism development model is built on the basis of high economic input， the tourism industry does not have the characteristic of "less investment for quick and high return" in the early stage and medium-term of the development of tourism economy. On the contrary， the extended tourism development model is established on the higher level of national economy. The development of the tourism industry is not the requirement of economic construction， but the requirement of the consumers， and so this tourism development model does not pursue the spillover benefits of tourism economy， but pursues the internal economic benefits of the tourism industry.　　In this tourism development model， the development of tourism economy does not require more economic investment and its industries are enjoying the economic nature of "less investment for quick and high return". In addition， the extended industry development model has the comparative advantages of industrial expansion in the process of international expansion of tourism industry.　　……

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