中國旅游景區(qū)管理模式研究

內(nèi)容概要

　　全書以資源經(jīng)濟學(xué)以及體驗經(jīng)濟學(xué)理論為基礎(chǔ)，把旅游景區(qū)劃分為遺產(chǎn)型景區(qū)與開發(fā)型景區(qū)，提出了中國旅游景區(qū)管理的分類管理模式與標(biāo)準(zhǔn)管理模式。分類管理模式中又分為遺產(chǎn)型管理模式與體驗型管理模式，前者適合遺產(chǎn)型景區(qū)，后者則適合開發(fā)型景區(qū)。在標(biāo)準(zhǔn)管理模式中分為綠色、等級與示范管理。提出了中國遺產(chǎn)型景區(qū)管理體制改革的“上統(tǒng)下放”說，即國家級以上遺產(chǎn)由國家集中管理，省級以下遺產(chǎn)管理模式相機選擇。

書籍目錄

Chapter One  IntroductionChapter Two  Fundamental Theories of Resource Economy and Experience Economy  Section One  Resource Economy: Sustainability Outlook  Section Two  Experience Economy: Tourism Experience Theory  Section Three  The Evolution Theory of Tourist AttractionsChapter Three  General Rules Regarding the Growth of Chinese Tourist Attractions  Section One  A Common Feature of the Current Successful Modes Co-existence of Multi Sectors  Section Two  Symbiosis Helping Form Compact Communities of Tourist Attractions  Section Three  Key Elements for a Successful Tourism Scenic Spot  Section Four  New Orientation of Competition: the Competition Between Natural Environment and Social EnvironmentChapter Four  Heritage Management Model--The Preservation and Development of Placeality  Section One  Tenet of Heritage Tourist Attractions  Section Two  Placeality--Core of Heritage Tourist Attractions Management  Section Three  The Three Principles of Maintaining Placeality: Diversity, Integrity and Authenticity  Section Four  Comprehensive Techniques and Measures of Maintaining Placeality  Section Five  Placeality Interpretation and Exhibition: Developing and Interpreting  Section Six  Direction of Placeability TransformationChapter Five  Theater and Stage Model--Flow Experience  Section One  A Desire Model of "Four-two-three"  Section Two  Tourist Attractions as Funstribe: I Show,Therefore I Am  Section Three  Design Principles of Experience Tourism  Section Four  The Allocation of Refreshing Activity: Extreme Sports as an Example  Section Five  Some Cases of Experience Design in Tourist AttractionsChapter Six  Standardization Management--Green, Classification and Demonstration Management  Section One  Ecolabel Management  Section Two  Classified Management--AAAA Scenic Resort Standards  Section Three  Demonstration ManagementChapter Seven  Management System Reform  Section One  Review of the Existing Management System  Section Two  Challenges Faced by Existing Management Systems  Section Three  The Cause of the Trouble with Heritage-based Landscapes--Incorrect Power Centralization and Decentralization  Section Four  Review on the Alternative Project  Section Five  Proposals on Management Reform of Heritage Resorts--the Theory of "Centralization and Decentralization"

編輯推薦

本書為《中國旅游景區(qū)管理模式研究》(英文版)，由鄒統(tǒng)釬所著。全書以資源經(jīng)濟學(xué)以及體驗經(jīng)濟學(xué)理論為基礎(chǔ)，把旅游景區(qū)劃分為遺產(chǎn)型景區(qū)與開發(fā)型景區(qū)，提出了中國旅游景區(qū)管理的分類管理模式與標(biāo)準(zhǔn)管理模式。分類管理模式中又分為遺產(chǎn)型管理模式與體驗型管理模式，前者適合遺產(chǎn)型景區(qū)，后者則適合開發(fā)型景區(qū)。在標(biāo)準(zhǔn)管理模式中分為綠色、等級與示范管理。提出了中國遺產(chǎn)型景區(qū)管理體制改革的“上統(tǒng)下放”說，即國家級以上遺產(chǎn)由國家集中管理，省級以下遺產(chǎn)管理模式相機選擇。

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