問題與思考

內(nèi)容概要

"Issues and Exploration:Past, Present and Future of China's
Tourism Development"has collected Zhang Lingyun published essays
over the past 10 years.These essays explored and analyzed the
development of tourism in China.Although some of the issues
concerned in the essays may no longer be as salient as they once
were, the problems reviewed in the essays have affected China's
recent tourism development and the input offered by tourism
academics regarding their solution. And some of those problems have
not yet to be resolved and await input from academic, non-experts
and individuals with practical experience in China's tourism
industry.

作者簡介

　　張凌云，男，教授，畢業(yè)于華東師范大學(xué)地理系，南開大學(xué)旅游經(jīng)濟(jì)學(xué)碩士。曾赴英國薩利大學(xué)訪問研究?，F(xiàn)任北京第二外國語學(xué)院旅游發(fā)展研究院院長，兼任中國旅游研究院學(xué)術(shù)委員、中國社會科學(xué)院旅游研究中心特約研究員、《旅游學(xué)刊》特約學(xué)術(shù)委員、《旅游科學(xué)》學(xué)術(shù)委員、人大報刊復(fù)印資料《旅游管理》學(xué)術(shù)顧問、5A景區(qū)驗收組特邀專家、全國旅游標(biāo)準(zhǔn)化技術(shù)委員會(SAC/TC
210)委員、全國休閑標(biāo)準(zhǔn)化技術(shù)委員會(SAC/TC 498)委員?！　?br />　　研究領(lǐng)域為旅游學(xué)基礎(chǔ)理論、旅游經(jīng)濟(jì)、旅游地理、旅游目的地和旅游景區(qū)、旅游電子商務(wù)、旅游政策法規(guī)。
　　多年來從事旅游相關(guān)的教學(xué)與研究，主持了“北京建設(shè)中國首選旅游目的地的空間布局戰(zhàn)略與對策研究”、“世界旅游強(qiáng)國內(nèi)涵及指標(biāo)體系”等省部級科研項目。出版了《旅游景區(qū)景點管理》、《滑雪旅游開發(fā)與經(jīng)營》、《臺灣地區(qū)旅行社的經(jīng)營與管理》、《共同的聲音：世界旅游宣言》、《世界旅游市場分析及統(tǒng)計手冊》、《旅游規(guī)劃》、《旅游電子商務(wù)》、《飯店業(yè)國際法律實務(wù)》、《生態(tài)旅游》、《旅游業(yè)市場營銷》、《旅游業(yè)法律與案例》、《飯店項目評估與可行性分析》、《旅游地理學(xué)》等二十余本專著和譯著，在國內(nèi)外刊物或論文集上發(fā)表論文和專業(yè)文章百余篇。

書籍目錄

Common Future: Tourism Globalization and Global Tourism
Retrospect and Prospect. International Background of China's
Tourism Development
On Moderate Scale of Tourism in China
The Model of China's Tourism Industry Development
Cooperation in the Midst of Competition. Theoretical Issues
Regarding Foreign Investment in Tourism Industry
Is Tourism Really a Labor-intensive Industry?
One More Query: Is Tourism a Labor-Intensive Industry?
Discussion on Deep Reform of Travel Agency Industry
On Travel Agencies' "Development in Collectivization".
The Options and Outlets for the Reform of China's Tourism
Administrative System
The Advantages and Disadvantages of the Tourist
Attraction-Operating Companies' Going Public
On the Complexity and Irregularity of the Cyclical Changes of
Chinese Tourism Industry
A Study on the Macro Scale of Chinese Tourist Hotel Industry
A Few Theoretical Issues in Developing the Travel Agency Industry
in China
Primary Study on the Use Tax of Tourism Resources
Stagnation and Way-out: Changing China's Travel Trade
From Brokers to Suppliers= The Only Way for the Transforming and
Upgrading of China's Travel Agencies
From Foreign Exchange Earning to Balance of Payments= Review of
China's Outbound Tourism Development Strategy
An Overview of Research on China's Travel Agencies in 2006
Recommendations to Build the Wholesale and Retail System for Travel
Agencies in China
Hong Kong Disneyland and Its Possible Impact on China's Theme Park
Industry
Research on the Connotation and Index System of Building Up China's
Tourism Power
The Retrospect of China's Tourism Development in the Past 30
Years

章節(jié)摘錄

　　In 2005， in the Speeches on the National Tourism Conference， Shao Qiwei pointed out that during the period of the 11'th Five-Year Plan （2006 - 2010）， the tourism industry should focus on promoting the institutional reform and innovation， with the aim of perfecting the entire tourism industrial system. He also said that institutional reform and the establishment of innovation mechanism innovation were essential to improving the tourism industry's overall quality. Specifically， it includes the following aspects：　　The first involved deepening the enterprises' reform and accelerating the cultivation of the tourism market. Efforts needed to be made to guide and support the involvement of different tourism enterprises under different ownership and in different industries in various countries in the reorganization， transformation， and restructuring of Chinese tourism firms. These measures were aimed at establishing a presence on the world market for Chinese tourism brands and the domestic strategic enterprise groups and also boost their competitiveness.　The goal was to have China's tourism firms gradually evolve into market-oriented， famous brand， and internationalized enterprises.　　The second aspect was promoting the industrial reform and perfecting the management system of travel agencies and tour guides.　During the period of cultivating the division system of the wholesalers and agents， the travel agency industry was to make breakthroughs in the tourism business market organization network and management coverage. The entry， incentive， security， and responsibility investigation system of the　　tour guides was to be established and developed.　　The third aspect was promoting the continuous improvement of the tourism market mechanism. The fair and sound security system and benefit distribution system among various components and links of the tourism industry was to be established and improved. The tourism administration was called upon to promote the standardization of the tourism market， the rationality of market division， and the establishment of the market order for competition to form the open， competitive， and orderly environment for the development of tourism.　　……

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