旅游危機管理研究

前言

In 1979 China started the policy of reform and opening-up. During thesethirty years of development, the tourism industry has gained valuableexperiences in all phases of modernization, industrialization and marketiz.ation.However, in the early years, the real focus of the policy was to earn hardcurrency from the inbound tourists. Today a new strategy has been initiated todevelop the three main tourist markets——inbound, outbound and domesticmarkets. In the early stages, the tourism management organizations integratedthe needs of both the government authorities and the private entrepreneurs.The current situation is that tourism associations and commercial enterprisescooperate under the supervision of the government authorities. In the earlyyears, the tourism operations were labor intensive with management mainlybased on experience. Today's industry is driven by business innovations andsupported by modern technology and capital operation.  China's tourismindustry not only merges gradually into the nation's economic and socialstrategic development system, but also plays a leading role in internationaltourism community.

內(nèi)容概要

　　《旅游危機管理研究（英文版）》內(nèi)容包括旅游危機管理理論研究、旅游與危機、突發(fā)性危機對旅游業(yè)的沖擊、激活旅游市場機制、我國旅游業(yè)危機沖擊與激活市場的實證研究——以SARS為例、國外針對突發(fā)性危機沖擊與激活旅游市場的實證研究、我國旅游業(yè)應對未來突發(fā)性危機的對策建議?！堵糜挝C管理研究（英文版）》是原書的英文版，有利于國外同行了解中國旅游研究的成果。

作者簡介

谷慧敏，教授，經(jīng)濟學博士，北京第二外語學院旅游管理學院副院長，中瑞酒店管理學院（籌）副院長，中國飯店產(chǎn)業(yè)研究中心主任?！禩ouri Sill Management》（英國）、《Journal of Travel Research》（美國）、《旅游管理》編委，亞太旅游協(xié)會（APTA）成員，澳大利亞旅游與酒店教育國際中心專家委員會成員，國際飯店、餐館、機構(gòu)性教育理事會（I-CHRIE）成員，美國休斯敦大學希爾頓飯店管理學院高級訪問學者，并參與國內(nèi)外多家著名飯店集團工作。主要著作《飯店管理理論與應用研究》、《國外著名飯店集團管理精要》、《旅游市場營銷》等。在《Cornell Quarterly Hotel＆Restaurant Admini Stration》、《Journal of Vacation Market ing》等雜志發(fā)表多篇學術論文。主持和參與北京市哲學社會科學規(guī)劃項目·北京市教委人丈社會科學研究計劃等課題，并獲北京市哲學社會科學優(yōu)秀成果獎。

書籍目錄

Chapter 1 IntroductionChapter 2 Reaearch on Theories of Tourism Crisis ManagementChapter 3 Tourism and CrisesChapter 4 Impacts of Crises on TourismChapter 5 Tourism Market Rejuvenation MechanismChapter 6 SARS in China:Crisis Impacts and Tourism Market RejuvenationChapter 7 An Empirical Study on Crisis Impacts and Tourism Market Rejuvenation in the WorldChapter 8 Suggestions on Chinese Tourism Industry's Countermeasures Against Future Contingency Crisis in China

章節(jié)摘錄

插圖：Image or reputation is the abstract copy of a thing in the mind of an individual. In the standard game theory of reputations, the conclusion that "reputation can strengthen a promise" is a milestone. In their works on sequential equilibrium in the game theory, Kreps （1990）  described the reputation of the economic subject as a kind of "cognition", that is, under the asymmetric conditions, one party keeps updating to include the information delivered during the repeated games between the game players. On the other hand, the establishment of the reputation does not need direct contact with the participants in the game. For example, A could deduce B's behavioral pattern and fondness features by the interaction between B and C. He argued that reputation was the intangible capital for long-term survival （Kreps, 1990）. According to the theory oftrading reputation, typically that by Tadelis （ 1998）, reputation is the intangible asset ofenterprises, but is attached to and embodied in the name of the enterprise. Tadelis （1998） identified two kinds of reputation effects: Reputation Maintenance Effect andReputation Start-up Effect. The former indicates that good enterprises generally tend tomaintain their reputation more than the poor, and can benefit from it, which in turnencourages them to invest more into good reputation maintenance. In addition, it iseasier for good enterprises （having more strength and competence ）  to keep theirreputations than the poor. The latter implies that it is easier for good enterprises toestablish their reputations than the poor, therefore, they under-estimate the ease ofacquiring an existing good name （reputation） that is being assessed by the poorerenterprises in the market place. The Theory of Reputation Information regards reputationas information reflecting the historical record and characteristics （ utility function） of aparticipant. The exchange, spread, shaping of reputation flow, reputation system andnetwork of reputation information become the mechanism of information display,efficiently restricting its distortion, and contributing to increasing trading transparencyand reducing costs involved in such trading. Shenkar and Yuchtmann-Yaar indicatedthat reputation was the result of operations of the social mechanism, under which variousstakeholders "can be regarded as members of the network, connecting with each other atdifferent distances"   According to Berger, reputation results from the oral commu-nication of consumers.

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