商務(wù)英語(yǔ)

內(nèi)容概要

本教材以《高職高專教育英語(yǔ)課程教學(xué)基本要求》為依據(jù)編寫(xiě)，堅(jiān)持“應(yīng)用為主，夠用為度”的編寫(xiě)原則，基于崗位需求，突出體現(xiàn)系統(tǒng)性、針對(duì)性和實(shí)用性。本教材與《商務(wù)英語(yǔ)綜合實(shí)訓(xùn)》為配套教材，主要針對(duì)高等職業(yè)教育商務(wù)英語(yǔ)專業(yè)學(xué)生畢業(yè)后所從事的實(shí)際商務(wù)外貿(mào)工作需要而編寫(xiě)。全書(shū)由10個(gè)單元組成，內(nèi)容涉及求職面試、產(chǎn)品推廣、商務(wù)接待、市場(chǎng)營(yíng)銷、國(guó)際貿(mào)易等十大核心商務(wù)主題，滿足商務(wù)人士應(yīng)對(duì)涉外商務(wù)活動(dòng)所需的“語(yǔ)言能力”、“專業(yè)能力”和“職業(yè)素養(yǎng)”。本教材既適合高等職業(yè)院校商務(wù)英語(yǔ)、國(guó)際貿(mào)易、國(guó)際商務(wù)、市場(chǎng)營(yíng)銷等專業(yè)的學(xué)生使用，也可作為涉外人員培訓(xùn)教材或商務(wù)工作者自學(xué)之用。

書(shū)籍目錄

Unit 1 Introduction
Unit 2 Analysis of the Trade Project
Unit 3 Trade Cooperation
Unit 4 Sales Promotion
Unit 5 Business Reception
Unit 6 Business Negotiations
Unit 7 Sign a Contract
Unit 8　Execution of conrtact
Unit 9 Customer Service
Unit 10 New Business Proposal

章節(jié)摘錄

　　Peter： OK.The shopping mall near the railway station on Zhongshan Road，covers an area of 147，000 square miles.In the planning of it，we will bear in mind the long—term development of the city and the needs of the citizens for material and cultural life，making it a multi—functional"one—stop"consumer sites for shopping，dining，entertainment，travelling，and culture services.We need about two hundred million for initial investment.Of course，we can't take out the funds by ourselves，we need to adopt appropriate ways and means to collect money.That's all.Thank you.　　CP ： Now，you can present your own ideas.How about you，Sally？　　Sally ： I don't think it's a feasible project.According to the general rules，the rise of shopping mall is based on the average income per year of $10，000，how about this city？ So，it's an unviable opinion.　　Ann ： Sorry，I can't agree with you，we cannot ignore the fact that we have a demographic advantage； the use of proportion on this issue may be more ability to persuade.The amount of rich man is much more than other countries，so.I think that purchasing power shouldn't be distrusted.　　Sally ： No，no.no，the key point is not purchasing power，is how many customers will really complete the purchasing in our shopping mall.Some operated shopping malls in China have been stuck in an embarrassing position，for the real rich men don't buy luxury goods in domestic stores and the common people can't afford that.Besides it.　　……

編輯推薦

　　《高職高專“十二五”規(guī)劃教材：商務(wù)英語(yǔ)》以《高職高專教育英語(yǔ)課程教學(xué)基本要求》為依據(jù)編寫(xiě)，堅(jiān)持“應(yīng)用為主，夠用為度”的編寫(xiě)原則，基于崗位需求，突出體現(xiàn)系統(tǒng)性、針對(duì)性和實(shí)用性。

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