實(shí)用英語(yǔ)閱讀

前言

　　我國(guó)正處于經(jīng)濟(jì)全面對(duì)外開(kāi)放的形勢(shì)下，外語(yǔ)學(xué)習(xí)的熱潮高漲。商務(wù)英語(yǔ)是我國(guó)職業(yè)教育的重要組成部分，其教學(xué)目標(biāo)重在培養(yǎng)學(xué)生實(shí)際使用英語(yǔ)從事涉外商務(wù)活動(dòng)的能力，也即能夠處理國(guó)際商務(wù)業(yè)務(wù)的“實(shí)用英語(yǔ)”。《實(shí)用英語(yǔ)閱讀》正是為此目的而策劃、編寫(xiě)的商務(wù)英語(yǔ)系列教材之一。本書(shū)閱讀材料均選自當(dāng)今世界著名英語(yǔ)報(bào)刊、網(wǎng)站和英美經(jīng)濟(jì)貿(mào)易專(zhuān)業(yè)書(shū)籍，并對(duì)這些文章精心編排注釋?zhuān)鋫淞舜罅烤哂嗅槍?duì)性的練習(xí)，使讀者掌握?qǐng)?bào)刊文摘的特點(diǎn)，提高閱讀和分析能力，從不同側(cè)面了解國(guó)際商務(wù)知識(shí)，追蹤當(dāng)今世界經(jīng)貿(mào)領(lǐng)域的最新動(dòng)態(tài)，開(kāi)闊視野?！　≡谶x材方面，首先考慮到入選文章涉及的主題要廣，盡量涵蓋涉外經(jīng)貿(mào)最重要的領(lǐng)域，如國(guó)際貿(mào)易、金融、營(yíng)銷(xiāo)等，使讀者了解國(guó)際商務(wù)的最新變化與發(fā)展。其次，選材力求涵蓋各類(lèi)文體，如新聞報(bào)道、綜述、分析評(píng)論及國(guó)際組織編寫(xiě)的年度報(bào)告等。此外，選材也充分注意到文章內(nèi)容的實(shí)效性及語(yǔ)言質(zhì)量，以最典型的商務(wù)語(yǔ)言傳遞最新的商務(wù)信息和熱點(diǎn)問(wèn)題?！　”緯?shū)共14單元，每單元包括閱讀技巧和4篇文章（兩篇課文、一篇快速閱讀、一篇實(shí)用閱讀），涉及商務(wù)禮儀、國(guó)際貿(mào)易、金融、電子商務(wù)、營(yíng)銷(xiāo)、中國(guó)經(jīng)濟(jì)、跨國(guó)公司、跨文化交際、產(chǎn)品與廣告、職業(yè)生涯規(guī)劃等熱門(mén)話(huà)題，知識(shí)性、趣味性強(qiáng)。閱讀技巧部分循序漸進(jìn)地介紹了猜詞、識(shí)別主題句、分析段落展開(kāi)模式、長(zhǎng)句解析、掃讀、略讀、推斷等常用閱讀技巧；四篇文章緊扣單元主題，難度適中。為幫助讀者更好地理解和掌握課文，使所學(xué)的專(zhuān)業(yè)知識(shí)和語(yǔ)言技能具有更強(qiáng)的實(shí)踐性，在課文之后設(shè)計(jì)了形式多樣的練習(xí)，如回答問(wèn)題、選詞填空、詞義搭配、英漢互譯及根據(jù)文章內(nèi)容判斷句子正誤等；電子課件中提供了練習(xí)的答案。

內(nèi)容概要

這本《實(shí)用英語(yǔ)閱讀》由吳翠華主編，書(shū)中的材料均選自著名英語(yǔ)報(bào)刊、網(wǎng)站及英美經(jīng)濟(jì)貿(mào)易的專(zhuān)業(yè)書(shū)籍，材料新穎，語(yǔ)言規(guī)范生動(dòng)，信息量大，實(shí)用性強(qiáng)。全書(shū)共14單元，每單元包括閱讀技巧和4篇文章(兩篇課文、一篇快速閱讀、一篇實(shí)用閱讀)，涉及商務(wù)禮儀、國(guó)際貿(mào)易、電子商務(wù)、金融、營(yíng)銷(xiāo)、中國(guó)經(jīng)濟(jì)、公司文化、產(chǎn)品與廣告、職業(yè)生涯規(guī)劃等熱門(mén)話(huà)題，知識(shí)性、趣味性強(qiáng)。閱讀技巧部分循序漸進(jìn)地介紹了猜詞、識(shí)別主題句、分析段落展開(kāi)模式、長(zhǎng)句解析、掃讀、略讀、推斷等常用閱讀技巧；四篇文章緊扣單元主題，難度適中，致力于提高學(xué)生的閱讀和分析能力，同時(shí)了解國(guó)際商務(wù)知識(shí)，追蹤世界經(jīng)貿(mào)領(lǐng)域的最新動(dòng)態(tài)，開(kāi)闊視野。
《實(shí)用英語(yǔ)閱讀》適用于高職高專(zhuān)商務(wù)英語(yǔ)專(zhuān)業(yè)的學(xué)生，也適用于對(duì)外經(jīng)貿(mào)、財(cái)政金融等專(zhuān)業(yè)的學(xué)生，還可供國(guó)際商務(wù)從業(yè)人員參考使用。

書(shū)籍目錄

Unit 1  Effective Communication
Unit 2  Business Etiquette
Unit 3  International Trade
Unit 4  Business Online
Unit 5  Products & Price
Unit 6  Customer Service
Unit 7  Advertising & Marketing
Unit 8  Business Culture
Unit 9  Famous Corporatio
Unit 10  International Finance
Unit 11  Career Development
Unit 12  China's Economy
Unit 13  Globalization
Unit 14  The Changing World and Development
參考文獻(xiàn)

章節(jié)摘錄

　　1. Facial Expressions　　Facial expressions are responsible for a huge proportion of nonverbal communication.Consider how much information can be conveyed with a smile or a frown. While nonverbalcommunication and behavior can vary dramatically between cultures, the facial expressionsfor happiness, sadness, anger, and fear are similar throughout the world.　　2. Gestures　　Deliberate movements and signals are an important way to communicate meaningwithout words. Common gestures include waving, pointing, and using fingers to indicatenumber amounts. Other gestures are arbitrary and related to culture.　　3. Paralinguisties　　Paralinguistics refers to vocal communication that is separate from actual language.This includes factors such as tone of voice, loudness, inflection, and pitch. Consider thepowerful effect that tone of voice can have on the meaning of a sentence. When said in astrong tone of voice, listeners might interpret approval and enthusiasm. The same wordssaid in a hesitant tone of voice might convey disapproval and a lack of interest.　　4. Body Language and Posture　　Posture and movement can also convey a great deal of information. Research on bodylanguage has grown significantly since the 1970s, but popular media have focused on theover-interpretation of defensive postures, arm-crossing, and leg-crossing, especially afterthe publication of Julius Fasts book Body Language. While these nonverbal behaviorscan indicate feelings and attitudes, research suggests that body language is far more subtleand less definitive, that previously believed.　　5. Proxemics　　People often refer to their need for "personal space", which is also an important type of nonverbal communication. The amount of distance we need and the amount of space we perceive as belonging to us is influenced by a number of factors including social norms, sit- uational factors, personality characteristics, and level of familiarity. For example, the a- mount of personal space needed when having a casual conversation with another person u- sually varies between 18 inches to 4 feet. On the other hand, the personal distance needed when speaking to a crowd of people is around 10 to 12 feet.

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