商務英語

前言

　　商務英語的使用對象是高職高專商務英語類專業(yè)的學生，也包含使用英語從事涉外商務活動的廣大商務工作者，他們學習英語的主要目的是使用英語從事各自的業(yè)務活動，如口頭涉外交際以及業(yè)務中需要處理的商務單據(jù)、商務報告等?！　τ诟訌V泛的商務英語的使用群體來講，傳統(tǒng)的先打好英語語言基礎再學習與商務活動相關的專業(yè)英語的思路顯然不能滿足人才市場的需求，全國高職高專英語教學指導委員會提出的“實用英語。受到了社會的肯定。商務英語的教學目標是要培養(yǎng)學生實際使用英語去從事涉外商務活動的能力，首先要突出聽說交際，而文字書面交際是口頭交際的支持，教學編排以聽說訓I練為主導，加強表達，突出實用閱讀和寫作，教學內容要有針對性，既要針對市場需求，又要針對培養(yǎng)人才的類型和所要達到的培養(yǎng)目標。　　《商務英語》涵蓋商務活動的各個層面，力求將英語知識與業(yè)務技能緊密融合為一體，滲透實用場景下的語言交際，同時在案例分析、習題等環(huán)節(jié)中針對特定的涉外交際技能的培養(yǎng)，提供與單元主題緊密相關的商務函電寫作訓練、單證處理以及翻譯等練習，講練結合，講為練，練為用，學以致用，切實加強學生的表達能力。　　全書圍繞一整套國際商務活動展開，以真實的商務情景為線索，涵蓋迎接外商、宴請、安排行程、電話聯(lián)系、召開會議等日常商務活動，又包括了建立業(yè)務關系、詢盤、發(fā)盤、價格磋商、成交、支付、裝運、理賠等主要業(yè)務環(huán)節(jié)，同時討論了崗位與職業(yè)、營銷、商展等與現(xiàn)代商務活動緊密相關的話題，通過形式多樣的訓練強化學生的聽、說、讀、寫、譯等基本技能。　　《商務英語》在內容上注重實用性，反映當前的國際商務實踐，選取最新、最具代表性的材料，突出實際語言應用能力的培養(yǎng)，滿足用人單位、行業(yè)對人才的知識和技能要求。在教學方法上注重靈活性、趣味性，適應高職高專學生的認知特點，突出實用性和針對性，緊扣“以實用為主，應用為目的。的教學目標，使學生能活學活用商務英語?！　娀犝f訓練是《商務英語》編排的另一個特點，每單元的聽說環(huán)節(jié)首先呈現(xiàn)與主題相關的商務活動的會話，比如價格磋商、交易會等真實場景；其次進行聽力訓練，讓學生完成在類似情景下的會話，熟練掌握相關表達；最后給定情景和任務，讓學生自主進行角色扮演，達到聽說訓練的高潮。語言的學習就需要不斷地模仿、開口表達自己的意愿，既滿足學生強烈的表現(xiàn)欲望，又能活躍課堂氣氛，收到良好的教學效果。

內容概要

　　《商務英語》圍繞一整套商務活動展開，以真實的商務情景為線索，涵蓋迎接外商、宴請、安排行程、電話聯(lián)系、召開會議等日常商務活動，包括建立業(yè)務關系、詢盤、發(fā)盤、價格磋商、成交、支付、裝運、理賠等主要業(yè)務環(huán)節(jié)，同時討論了崗位與職業(yè)、商展等與現(xiàn)代商務活動緊密相關的話題，強化學生的聽、說、讀、寫、譯等基本技能?！渡虅沼⒄Z》共14個單元，每個單元圍繞主題，采取任務型訓練，通過5個教學模塊——聽說訓練、實用閱讀、案例分析、拓展閱讀、文化沙龍來提高教學的靈活性和趣味性，強化學生英語基本功的培養(yǎng)?！　　渡虅沼⒄Z》既適用于高職高專商務英語專業(yè)的教學，也可作為相關經(jīng)濟貿易專業(yè)的專業(yè)英語教材，還可用作商界人士自學培訓用書。

書籍目錄

Unit 1 Meeting a Trade DelegationPart I Listen and TalkPart II ReadingEffective Strategies for International Negotiators （I）Part HI Case StudyStatus InquiriesPart 1V Additional ReadingEffective Strategies for International Negotiators （II）Part V Culture SalonRules of InteractionUnit 2 Business DinnerPart I Listen and TalkPart II ReadingChinese CuisinePart Ill Case StudyInvitation Cards & LettersPart IV Additional ReadingEating in the USAPart V Culture SalonTable MannersUnit 3 Factory Tours and SightseeingPart I Listen and TalkPart II ReadingTravel Broadens Executive MindsPart III Case StudyShort Company ProfilesPart IV Additional ReadingWelcome to BeijingPart V Culture SalonTravel AgencyUnit 4 Establishing Business RelationsPart I Listen and TalkPart II ReadingHow to Establish Business RelationsPart III Case StudyLetters of Establishing Business RelationsPart IV Additional ReadingEU-China RelationsPart V Culture SalonHow to Establish and Keep Business Relationships with the ArabsUnit 5 Enquiries and OffersPart I Listen and TalkPart II ReadingCross-cultural NegotiatingPart HI Case StudyLetters of Enquiries and OffersPart 1V Additional ReadingAsking QuestionsPart V Culture SalonConceding and BargainingUnit 6 Counter OfferPart I Listen and TalkPart II ReadingOn PricePart Ill Case StudyLetters of Counter-offerPart IV Additional ReadingBusiness Customs o{ the United StatesPart V Culture SalonCounter OfferUnit 7 Terms of PaymentPart I Listen and TalkPart II ReadingTerms of PaymentPart HI Case StudyLetters of CreditPart IV Additional ReadingBill of Exchange or DraftPart V Culture SalonBusiness on the InternetUnit 8 Business ContractsPart I Listen and TalkPart II ReadingThe Business ContractPart III Case StudyWriting a Business ContractPart IV Additional ReadingThe Export Sales ContractPart V Culture SalonHow to Express Your ThanksUnit 9 Delivery of GoodsPart I Listen and TalkPart II ReadingShipmentPart HI Case StudyShipping AdvicePart IV Additional ReadingBill of LadingPart V Culture SalonHistory-ContainerizationUnit 10 Complaints and ClaimsPart I Listen and TalkPart II ReadingComplaints and Claims （I）Part III Case StudyLetters of Making Complaints and Settlement of ClaimsPart IV Additional ReadingComplaints and Claims （II）Part V Culture SalonWhat do Business Ethics Bring to Unit 11 Commodities FairPart I Listen and TalkPart II ReadingChina Yangling Agricultural Hi-tech FairPart III Case StudyMeeting AddressPart IV Additional ReadingExhibition and Its ClassificationPart V Culture SalonBackground of China Import and Export Commodities FairUnit 12 MeetingPart I Listen and TalkPart II ReadingConducting Effective MeetingsPart I]I Case StudyMinutesPart IV Additional ReadingThe United Nations Conference on Trade and DevelopmentPart V Culture SalonWhat Should a Secretary Do for People at the Meeting?Unit 13 Telephone CallsPart I Listen and TalkPart II ReadingTen Things Never in Your Business CallsPart HI Case StudyA Telephone MessagePart IV Additional ReadingEffective Telephone CallPart V Culture SalonPreparing for a Telephone CallUnit 14 Jobs and CareersPart I Listen and TalkPart II ReadingWhen Losing a Job Means Losing Your IdentityPart II1 Case StudyJob ApplicationPart IV Additional ReadingCareer PlanningPart V Culture SalonPresenting Yourself SuccessfullyReferences

章節(jié)摘錄

　　Focus on the Interests behind the Positions　　After the parties in a negotiation have developed a relationship, the discussion of positions can begin. This stage of negotiating involves both sides setting forth what they want to achieve from the negotiations. From a sellers perspective, it may involve selling a certain number of digital cameras at X dollars per set. From the perspective of the purchaser, it may involve receiving a certain number of digital cameras within 3-months time at X minus $ 50 per set. Once the positions have been clearly stated, the effective international negotiator will then look behind those positions for the underlying needs of the other party. But often the position of one side is in direct opposition to the position of the other side. If the negotiators focus just on the positions, it is unlikely that they will resolve or reconcile their differences. But by looking beyond the position to the basic needs that gave rise to those positions in the first place, it is likely that creative solutions can be found that will satisfy both parties.　　In the following example, a win-win solution was possible because the negotiators were able to concentrate on the needs behind the positions rather than on the positions themselves. The representative of a U.S. telecommunications firm had been negotiating with the communications representative from the Chinese government. After months of relationship building and discussing terms, the finalization of the agreement appeared to be in sight. But at the eleventh hour the Chinese representative raised an additional condition that took the American by surprise. The Chinese representative argued that since they were about to embark on a long term business relationship between friends, the U.S. firm should give its Chinese friends a special reduced price that it would not give to other customers. The problem with this request was that the U.S. firm had a strict policy of uniform pricing for all countries with which it did business.

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