跨國(guó)企業(yè)管理教程

前言

　　人類經(jīng)濟(jì)活動(dòng)的國(guó)際化和全球化已成不可阻擋的大趨勢(shì)。在我國(guó)改革開放的30多年中，絕大多數(shù)全球跨國(guó)企業(yè)中都先后在華投資和經(jīng)營(yíng)，它們?cè)谖覈?guó)經(jīng)濟(jì)發(fā)展、產(chǎn)業(yè)升級(jí)、技術(shù)生產(chǎn)、管理創(chuàng)新、社會(huì)意識(shí)及生活方式的轉(zhuǎn)變上所帶來的影響切實(shí)而深遠(yuǎn)，成為中國(guó)社會(huì)發(fā)展和進(jìn)步極具活力的因素之一，我們對(duì)跨國(guó)企業(yè)的認(rèn)識(shí)和研究也在不斷深入并趨于理性?！　”緯占私陙韺I(yè)人士對(duì)跨國(guó)企業(yè)研究的一些主要內(nèi)容，輔以案例或相關(guān)時(shí)評(píng)報(bào)道，是一本介紹跨國(guó)企業(yè)經(jīng)營(yíng)管理理論與實(shí)踐的專業(yè)英語(yǔ)教材，學(xué)習(xí)界面友好，內(nèi)容涵蓋了企業(yè)跨國(guó)經(jīng)營(yíng)的驅(qū)動(dòng)因素、企業(yè)跨國(guó)經(jīng)營(yíng)面臨的外部環(huán)境的挑戰(zhàn)、跨國(guó)企業(yè)如何建立競(jìng)爭(zhēng)優(yōu)勢(shì)、如何借力合作、如何調(diào)整或創(chuàng)新企業(yè)的組織架構(gòu)以適應(yīng)企業(yè)目標(biāo)和市場(chǎng)環(huán)境的變化、人事管理、企業(yè)倫理以及跨國(guó)企業(yè)的未來演變等。　　中國(guó)加入世界貿(mào)易組織以后，我國(guó)的國(guó)有企業(yè)、民營(yíng)企業(yè)和合資企業(yè)也都加快了走出去的步伐，企業(yè)的管理者迫切需要了解外國(guó)跨國(guó)企業(yè)的經(jīng)驗(yàn)教訓(xùn)，本書的出版為有志于從事跨國(guó)經(jīng)營(yíng)的實(shí)踐者和管理者提供了一個(gè)學(xué)習(xí)借鑒的窗口?！　”緯空戮O(shè)有以下版塊：“Introduction導(dǎo)讀”；“Ideas inFocus概念述要”（介紹該章節(jié)涉及的主要知識(shí)內(nèi)容）；“Voice ofPractitioners實(shí)踐者之聲”（與章節(jié)內(nèi)容相關(guān)的訪談或?qū)嵺`者專欄文章）；“Insights from Scholars學(xué)者之見”（摘取與該章節(jié)相關(guān)的經(jīng)典文獻(xiàn)及學(xué)術(shù)論文）；“Cases in Practice案例實(shí)踐”（與章節(jié)內(nèi)容相關(guān)的媒體報(bào)道或案例）。每章最后配有討論題。　　本書體例完整、內(nèi)容豐富且具有一定深度，章節(jié)聯(lián)系緊密，反映出跨國(guó)企業(yè)發(fā)展的歷史變遷和最新動(dòng)態(tài)，資料來源廣泛，文體多元，同類教材極為鮮見。編者結(jié)合十多年的雙語(yǔ)教學(xué)實(shí)踐和職場(chǎng)經(jīng)驗(yàn)，跟蹤近年的相關(guān)研究和報(bào)道，最終去粗存精，挑選難易得當(dāng)?shù)馁Y料加以整理，方便學(xué)生使用。本書編排合理，非常適合教學(xué)和自學(xué)。

內(nèi)容概要

本書內(nèi)容包括企業(yè)跨國(guó)經(jīng)營(yíng)的驅(qū)動(dòng)因素、企業(yè)跨吲經(jīng)營(yíng)面臨的外部環(huán)境的挑戰(zhàn)、跨國(guó)企業(yè)如何建立競(jìng)爭(zhēng)優(yōu)勢(shì)、如何借力合作、如何調(diào)整或創(chuàng)新企業(yè)的組織架構(gòu)、人力資源管理、企業(yè)倫理以及跨國(guó)企業(yè)的未來演變等。選材廣泛，內(nèi)容實(shí)用，可讀性強(qiáng)，是精心設(shè)計(jì)的一本專業(yè)英語(yǔ)教材，讀者包括MBA、EMBA、IMBA和商學(xué)院、繼續(xù)教育學(xué)院和網(wǎng)絡(luò)教育學(xué)院的工商管理、國(guó)際經(jīng)濟(jì)與貿(mào)易、金融、旅游、物流等專業(yè)的學(xué)生以及廣大從事跨國(guó)企業(yè)管理、國(guó)際營(yíng)銷、國(guó)際投資等國(guó)際商務(wù)實(shí)際工作的第一線專業(yè)工作者。

書籍目錄

Chapter 1  跨國(guó)經(jīng)營(yíng)的驅(qū)動(dòng)因素  Introduction  導(dǎo)讀  Ideas in Focus  概念述要  Voice of Practitioners  實(shí)踐者之聲  Insights from Scholars  學(xué)者之見  Cases in Practice  案例實(shí)踐  Buzz-In  各抒己見Chapter 2  外部環(huán)境的挑戰(zhàn)：和風(fēng)細(xì)雨  四通八達(dá)  Introduction  導(dǎo)讀  Ideas in Focus  概念述要  Voice of Practitioners  實(shí)踐者之聲  Insights from Scholars  學(xué)者之見  Cases in Practice  案例實(shí)踐  Buzz-In  各抒己見Chapter 3  競(jìng)爭(zhēng)的挑戰(zhàn)：建立優(yōu)勢(shì)奠定競(jìng)爭(zhēng)基石  Introduction  導(dǎo)讀  Ideas in FoCUS  概念述要  Voice of Practitioners  實(shí)踐者之聲  Insights from Scholars  學(xué)者之見  Cases in Practice  案例實(shí)踐  Buzz-In  各抒己見Chapter 4  合作的挑戰(zhàn)：借力聯(lián)手創(chuàng)造財(cái)富  Introduction  導(dǎo)讀  Ideas in Focus  概念述要  Voice of Practitioners  實(shí)踐者之聲  Insights from Scholars  學(xué)者之見  Cases in Practice  案例實(shí)踐  Buzz-In  各抒己見Chapter 5  組織的挑戰(zhàn)：尋求匹配的組織架構(gòu)  Introductions  導(dǎo)讀  Ideas in Focus  概念述要  Voice of Practitioners  實(shí)踐者之聲  Insights from Scholars  學(xué)者之見  Cases in Practice  案例實(shí)踐  Buzz-In  各抒己見Chapter 6  管理的挑戰(zhàn)：成事在人持續(xù)創(chuàng)新  Introduction  導(dǎo)讀  Ideas in FoCUS  概念述要  Voice of Practitioners  實(shí)踐者之聲  Insights from Scholars  學(xué)者之見  Cases in Practice  案例實(shí)踐  Buzz-In  各抒己見Chapter 7  倫理的挑戰(zhàn)：優(yōu)秀的企業(yè)公民  Introduction  導(dǎo)讀  Ideas in Focus  概念述要  Voice of Practitioners  實(shí)踐者之聲  Insights from Scholars  學(xué)者之見  Cases in Practice 案例實(shí)踐  Buzz-In  各抒己見 Chapter 8  未來的挑戰(zhàn)：跨國(guó)企業(yè)的演進(jìn)  Introduction  導(dǎo)讀  Ideas in Focus  概念述要  Voice of Practitioners  實(shí)踐者之聲  Insights from Scholars  學(xué)者之見  Cases in Practice  案例實(shí)踐  Buzz-In  各抒己見附錄1  重要網(wǎng)站信息附錄2  近年進(jìn)入500強(qiáng)的中國(guó)企業(yè)名單參考文獻(xiàn)

章節(jié)摘錄

　　In Belgium, oil refining （78 per cent） and electrical engineering （87 per cent） showed the highest rates of foreign participation.MNEs foreign direct investment most often is concentrated in technology- intensive industries, therefore, research and development is another area of tension. Multinational corporations usually want to concentrate their R&D efforts, especially their basic research. With its technology transfer, the multinational corporation can assist the host countrys economic development, but it may leave the host country dependent on flows of new and updated technology.Furthermore,the multinational firm may contribute to the brain drain4 by attracting scientists from host countries to its central research facility. Many countries have demanded and received research facilities on their soil, where they can better control results. Many countries are weary of the technological dominance of the United States and Japan and view it as a long-term threat. Western European nations, for example, are joining forces in basic research and development under the auspices of the so-called Eureka project, which is a pan-European pooling of resources to develop new technologies with both governmental and private sector help. Many of theeconomicbenefitsofforeigndirectinvestmentare controversial as well. Capital inflows may be accompanied by outflows in a higher degree and over a longer term than is satisfactory to the host government. For example, many of the hotels built in the Caribbean by multinational chains were unable to find local suppliers and had to importsupplies and thus spend much-needed foreign currency. Many officials alsocomplain that the promised training of local personnel, especially formanagement positions, has never taken place. Rather than stimulate localcompetition and encourage entrepreneurship, multinationals with theiroften superiorproductofferingandmarketingskillshavestifledcompetition.

編輯推薦

　　《跨國(guó)企業(yè)管理教程》收集了近年來專業(yè)人士對(duì)跨國(guó)企業(yè)研究的一些主要內(nèi)容，輔以案例或相關(guān)時(shí)評(píng)報(bào)道，是一本介紹跨國(guó)企業(yè)經(jīng)營(yíng)管理理論與實(shí)踐的專業(yè)英語(yǔ)教材，學(xué)習(xí)界面友好，內(nèi)容涵蓋了企業(yè)跨國(guó)經(jīng)營(yíng)的驅(qū)動(dòng)因素、企業(yè)跨國(guó)經(jīng)營(yíng)面臨的外部環(huán)境的挑戰(zhàn)、跨國(guó)企業(yè)如何建立競(jìng)爭(zhēng)優(yōu)勢(shì)、如何借力合作、如何調(diào)整或創(chuàng)新企業(yè)的組織架構(gòu)以適應(yīng)企業(yè)目標(biāo)和市場(chǎng)環(huán)境的變化、人事管理、企業(yè)倫理以及跨國(guó)企業(yè)的未來演變等。

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