商務(wù)英語寫作

前言

　　隨著我國改革開放的深入和經(jīng)濟建設(shè)的發(fā)展，經(jīng)濟全球一體化進程的加快，我國有越來越多的部門、企業(yè)直接參與對外貿(mào)易，這將需要大量懂得對外貿(mào)易業(yè)務(wù)的專業(yè)人才。商務(wù)寫作作為重要的對外聯(lián)系方式，在國際貿(mào)易中有著重要的地位?！渡虅?wù)英語寫作》是編寫組成員長期從事商務(wù)英語理論教學(xué)和實踐教學(xué)的經(jīng)驗總結(jié)，是一本商務(wù)工作者適用的、理論與商務(wù)實務(wù)相結(jié)合的書籍?！　”緯梢宰鳛楦叩仍盒H貿(mào)易專業(yè)、商務(wù)英語專業(yè)的專業(yè)英語教材，也可以供外貿(mào)工作者參考和專業(yè)的培訓(xùn)機構(gòu)使用。書中的課文注釋、練習(xí)及相關(guān)知識補充更增加了本書的可讀性和易用性。　　書中主要講述來往信件的寫法。內(nèi)容包括商務(wù)寫作的基本原則、書信的格式、書信的組成部分、請求及詢函、對請求及詢函的肯定和否定答復(fù)以及其他相關(guān)文書的寫法。書中所列實例及補充內(nèi)容在教學(xué)過程中可酌情取舍。

內(nèi)容概要

本書是一本商務(wù)英語寫作理論與實務(wù)相結(jié)合的書籍，既可以作為高等院校國際貿(mào)易和商務(wù)英語專業(yè)英語教材，也可以供商務(wù)工作者和專業(yè)的培訓(xùn)機構(gòu)使用?！　?nèi)容全面：既包括商務(wù)英語寫作的基本原則、書信格式，也包括各種不同種類商務(wù)信函的寫法。不僅涉及面廣，而且針對性突出?！　【幣藕侠恚罕緯诰幣派喜煌谄渌虅?wù)寫作書籍，不是按照商務(wù)流程的順序，而是按照書信的不同類別進行分類介紹?！　嵱眯詮姡簳行偶唾Y料多從新近的商務(wù)實踐中收集、獲取，有較強時代性。書后配有課文注釋、練習(xí)和相關(guān)知識補充，增加了本書的可讀性。

書籍目錄

Part Ⅰ General Introduction    Chapter One Introduction to International Business Communication    Lesson 1 Introduction to Business Communication    Lesson 2 Principles of Business Written Communication   Chapter Two The Structure and Layout of Business Letter    Lesson 3 The Structure and Layout of Business LetterPart Ⅱ Extemal Communication　Chapter Three Enquiry and Request    Lesson 4 Letters about Routine Inquiries     Lesson 5 Letters about Routine Orders  　Chapter Four Claims and Complaints        Lesson 6 Letters about Routine Claims and Complaints  Chapter Five Letters with Positive Information    Lesson 7 Neutral Replies to Routine Requests    Lesson 8 Letters Saying Yes to Inquiries    Lesson 9 Letters Saying Yes to Orders    Lesson 10 Letters Saying Yes to Claims　Chapter Six Letters with Negative Information        Lesson 11 Letters Saying No to Requests for Fayors    Lesson 12 Letters Saying No to Orders    Lesson 13 Letters Saying No to Adjustment RequestsPart Ⅲ Internal Communication　Chapter Seven Memorandums and Minutes    Lesson 14 Business Memorandum Writing    Lesson 15 Minutes Writin9　Chapter Eight Reports    Lesson 16 Report WritingPart Ⅳ  Modern Writing　Chapter Nine Modern Business English Writing    Lesson 17 Telegraph and Telex    Lesson 18 E-commerce&E-mailAppendix 1 商務(wù)英語常用縮略語Appendix 2 公司單證Appendix 3 官方證明Bibliography

章節(jié)摘錄

　　While the commercial letter of credit is used to effect payment for goodsand services, the standby letter of credit serves as an assurance that theapplicant will fulfill his obligations under a credit only when the applicant failsto meet his obligations. The Comptroller of Currency has defined standbyletters of credit as.　　"... any letter of credit, or similar arrangement however named ordescribed, which represents an obligation to the beneficiary on the part of theissuer： to repay money borrowed by or advanced to or for the account of theaccount party, or to make payment on account of any indebtedness undertakenby the account party, or to make payment on account of any default by theaccount party in the performance of an obligation."　　In the first case, the bank issuing the standby credit agrees to repay thefunds borrowed or advanced in the event the applicant fails to do so. Forexample, a foreign bank which finances the local subsidiary of a U.S.corporation may require a standby letter of credit from a U.S. bank if the localsubsidiary does not have sufficient capital or assets to support the loan. Theforeign bank is then able to draw under the standby credit to recover unpaid loans.　　Standby credits are also used to assure payment of invoices for sales madeon open account. The seller opens a standby credit with provisions thatoutstanding bills will be paid within a specified period of time. The buyer isthen entitled to draw under the standby credit for any unpaid bills simply bypresenting his draft accompanied by the unpaid invoices or bill of lading and hisstatement certifying that the bills are unpaid. A similar arrangement is requiredby U. S. government regulations for sales of commodities by some federalagencies such as the Commodity Credit Corporation.

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