商務英語閱讀

內容概要

本教材的文章均選自當代西方經濟、管理及國際商務類刊物和有影響的網(wǎng)站，內容新穎，時代感強，信息量大，課文涉及經濟、工商管理、金融、貿易等各個方面。 全書共十六單元，每單元的第一部分簡要地進行理論介紹，旨在通過閱讀這些課文，學生可以豐富他們的經管類知識，從而提高用英語思考、分析和闡述各種經濟管理現(xiàn)象、理論觀點的語言能力。第二部分為實踐篇，課文內容大多為公司運營的主要環(huán)節(jié)及做法等。其目的是幫助學生將理論與商務實踐活動結合起來，從而提高運用能力。為了幫助學生更好地學習，本教材還提供了漢語注釋。每單元后均提供了形式多樣的練習題，以啟發(fā)和幫助學生對文章的組織結構進行邏輯分析，正確理解課文，進一步擴大詞匯量。 本教材適用面廣，可作為大學低年級和繼續(xù)教育學院學生使用。

書籍目錄

Unit 1  Market and Market EconomyUnit 2  Business Sectors and IndustriesUnit 3  CompaniesUnit 4  Corporate Social ResponsibilityUnit 5  Managing PeopleUnit 6  Jobs and CareerUnit 7  SalesUnit 8  International BusinessUnit 9  BankingUnit 10  Foreign ExchangeUnit 11  Business EnvironmentUnit 12  Company AccountsUnit 13  Information Technology and Electronic CommerceUnit 14  InnovationUnit 15  InvestmentUnit 16  Business Ethics

章節(jié)摘錄

　　Millions find it hard today to identify with dead white European males, and 20th century warfare has made it almost impossible to use war leaders of the past as role models for the present. Yet leaders and heroes are still needed, and Nelsons character, and his preparation for the Nile adventure, still make him an example for everyone, black or white, male or female, British or otherwise. The reason lies less in what he did, more in how he did it.　　Even in the toughest boardroom battle, very few people today have to carry the level of responsibility Nelson bore in 1798. Yet the way he bore it could have come from a modern textbook：　　—— developing teamwork with defined roles and close personal relationships　　—— allowing the expression of different ideas　　—— providing clear, shared and understandable goals　　—— permitting participation in decision-making　　—— encouraging initiative　　—— promoting a sense of ownership and commitment　　All today are at least recognized as valuable, and all were present in his conduct of the campaign. If he had had time to write books, he could have advanced management theory by two centuries.　　In 1798, he faced something which management-speak would call "a challenge". The word seems hopelessly inadequate. With continental Europe controlled by revolutionary France, the Royal navy had been forced to leave the Mediterranean. In Toulon, the French were preparing a colossal fleet and army ——17 major warships with more than 300 troop ships. Nelson was selected to find it and, if possible, defeat it. He was only 39 years old and had never commanded a fleet before, yet in London his task was seen as crucial to all Europes destiny.

圖書封面

評論、評分、閱讀與下載

---

    商務英語閱讀 PDF格式下載

---