商務(wù)英語閱讀

內(nèi)容概要

本教材的文章均選自當(dāng)代西方經(jīng)濟(jì)、管理及國際商務(wù)類刊物和有影響的網(wǎng)站，內(nèi)容新穎，時(shí)代感強(qiáng)，信息量大，課文涉及經(jīng)濟(jì)、工商管理、金融、貿(mào)易等各個(gè)方面。 全書共十六單元，每單元的第一部分簡要地進(jìn)行理論介紹，旨在通過閱讀這些課文，學(xué)生可以豐富他們的經(jīng)管類知識，從而提高用英語思考、分析和闡述各種經(jīng)濟(jì)管理現(xiàn)象、理論觀點(diǎn)的語言能力。第二部分為實(shí)踐篇，課文內(nèi)容大多為公司運(yùn)營的主要環(huán)節(jié)及做法等。其目的是幫助學(xué)生將理論與商務(wù)實(shí)踐活動結(jié)合起來，從而提高運(yùn)用能力。為了幫助學(xué)生更好地學(xué)習(xí)，本教材還提供了漢語注釋。每單元后均提供了形式多樣的練習(xí)題，以啟發(fā)和幫助學(xué)生對文章的組織結(jié)構(gòu)進(jìn)行邏輯分析，正確理解課文，進(jìn)一步擴(kuò)大詞匯量。 本教材適用面廣，可作為大學(xué)低年級和繼續(xù)教育學(xué)院學(xué)生使用。

書籍目錄

Unit 1  Market and Market EconomyUnit 2  Business Sectors and IndustriesUnit 3  CompaniesUnit 4  Corporate Social ResponsibilityUnit 5  Managing PeopleUnit 6  Jobs and CareerUnit 7  SalesUnit 8  International BusinessUnit 9  BankingUnit 10  Foreign ExchangeUnit 11  Business EnvironmentUnit 12  Company AccountsUnit 13  Information Technology and Electronic CommerceUnit 14  InnovationUnit 15  InvestmentUnit 16  Business Ethics

章節(jié)摘錄

　　Millions find it hard today to identify with dead white European males, and 20th century warfare has made it almost impossible to use war leaders of the past as role models for the present. Yet leaders and heroes are still needed, and Nelsons character, and his preparation for the Nile adventure, still make him an example for everyone, black or white, male or female, British or otherwise. The reason lies less in what he did, more in how he did it.　　Even in the toughest boardroom battle, very few people today have to carry the level of responsibility Nelson bore in 1798. Yet the way he bore it could have come from a modern textbook：　　—— developing teamwork with defined roles and close personal relationships　　—— allowing the expression of different ideas　　—— providing clear, shared and understandable goals　　—— permitting participation in decision-making　　—— encouraging initiative　　—— promoting a sense of ownership and commitment　　All today are at least recognized as valuable, and all were present in his conduct of the campaign. If he had had time to write books, he could have advanced management theory by two centuries.　　In 1798, he faced something which management-speak would call "a challenge". The word seems hopelessly inadequate. With continental Europe controlled by revolutionary France, the Royal navy had been forced to leave the Mediterranean. In Toulon, the French were preparing a colossal fleet and army ——17 major warships with more than 300 troop ships. Nelson was selected to find it and, if possible, defeat it. He was only 39 years old and had never commanded a fleet before, yet in London his task was seen as crucial to all Europes destiny.

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