商務(wù)英語(yǔ)選讀

內(nèi)容概要

本教材反應(yīng)了當(dāng)代西方經(jīng)濟(jì)、管理及國(guó)際商務(wù)方面的最新咨訊，課文內(nèi)容涉及經(jīng)濟(jì)、工商管理、金融、貿(mào)易等各個(gè)方面，內(nèi)容新穎，時(shí)代感強(qiáng)，信息量大。    全書(shū)共16個(gè)單元，每單元分三部分。第一部分偏重于理論闡述，旨在通過(guò)閱讀這些課文，豐富學(xué)生的經(jīng)濟(jì)管理類知識(shí)，從而提高用英語(yǔ)思考、分析和闡述各種經(jīng)濟(jì)管理現(xiàn)象、理論觀點(diǎn)的語(yǔ)言能力。第二部分為實(shí)踐篇，課文內(nèi)容大多為公司運(yùn)營(yíng)的主要環(huán)節(jié)及做法等，其目的是幫助學(xué)生將理論與商務(wù)實(shí)踐活動(dòng)結(jié)合起來(lái)，從而提高運(yùn)用能力。第三部分為案例分析或閱讀擴(kuò)展，以提高學(xué)生們運(yùn)用英語(yǔ)的能力。

書(shū)籍目錄

Part One  Management  Unit 1  Human Resources Management    Text 1  Process of Human Resources Management    Text 2  Fit For Hiring? It's Mind Over Matter  Unit 2  Marketing    Text 1  Nature of Marketing    Text 2  Finding the Right International Mix    Text 3  Relationship Marketing  Unit 3  Culture and Corporate Culture    Text 1  What a Corporate Culture Means    Text 2  Corporate Culture and National Characteristics    Text 3  National Cultures, International Business  Unit 4  Corporate Alliances and Takeovers -- Why Mergers Fail    Text 1  Marrying in Haste    Text 2  When Egos Collide    Text 3  Let's Talk Turkeys  Unit 5  Leadership    Text 1  Types of Leadership    Text 2  Business Men of the CenturyPart Two  Finance  Unit 6  Central Banking    Text 1  The Role of Central Banks in the Economy    Text 2  A Stitch in Time Saves Nine  Unit 7  Insurance    Text 1  Fundamentals on Insurance Management    Text 2  South Korea's State Pension Fund Dips Toe in World of Risk  Unit 8  Investment Companies    Text 1  Different Types of Investment Companies    Text 2  Exchange-traded Funds -- Revolution or Pollution?  Unit 9  Stock Market    Text 1  Basics about Stock Market    Text 2  China Stocks Take Big PlungePart Three  Economics and Trade  Unit 10  Economy    Text 1  Economics Theory    Text 2  Practice of Economics Theory  Unit 11  Globalization    Text 1  Joseph Stiglitz Speaks on Globalization    Text 2  China Seeks Known Brands to Go Global  Unit 12  World Trade Organization    Text 1  WTO Dispute Settlement    Text 2  WTO Regulations on Food  Unit 13  E-business    Text 1  From the Hard Business Model to the E-business Model    Text 2  The Art of Balancing E-business ProcessesPart Four  Accounting  Unit 1    Text 1  Company Profiles    Text 2  Flavors of Fraud    Text 3  Ebbers sentenced to 25 years in prison  Unit 16  Basics of Accounting    Text 1  Accounting information and its role in decision making    Text 2  Balance Sheet, Income Statement and Statement of Cash Flows

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