出版時間:2008-1 出版社:上海華東理工大學 作者:穆家驊,王曉光編 頁數:367
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內容概要
本書是大學商務英語閱讀教程,內容涵蓋經濟全球化及其引發(fā)的經營和管理理念的變化、戰(zhàn)略管理、人力資源管理、企業(yè)文化、技術管理、營銷策略、貨物流程、金融及財務等諸多方面?! ∪珪卜质藗€章節(jié),每個章節(jié)分三個部分,每部分均配有形式各異的練習,以幫助讀者鞏固所學知識。附錄部分分別提供了專業(yè)詞匯的相應漢語譯文,部分專業(yè)詞語的英語釋義及其練習部分參考答案,以備讀者參照使用。
書籍目錄
Chapter 1 Market Economy Part One Organization of the Market Economy(1) Part Two Organization of the Market Economy(2) Part Three A FREE,MARKET CURE FOR GLOBAL WARMINGChapter 2 Strategy and Strategic Management Part One Strategic Management(1) Part Two Strategic Management(2) Part Three BP AMOCO IS COOKING WITH GASChapter 3 Exerting Strategic Leadership Part One Exerting Strategic Leadership(1) Part Two Exerting Strategic Leadership(2) Part Three THE MAN WHO WOULD BE WELCHChapter 4 Human Relations Part One Motivation and Motivators Part Two Developing an Effective Reward Structure Part Three COMMERCE REWEAVES THE SoCIAL FABRICChapter 5 Corporate Culture Part One Building a Strategy-Supportive Corporate Culture Part Two Managing Diverse Cultures in Mergers and the Global Marketplace Part Three LET’S TALK TURKEYSChapter 6 Technology and Management for Technological Advantage Part One Technology and Management Support for Technological Advance Part Two Automation in Service Part Three TECH LEADS BOTH UP AND DOWNChapter 7 External Environment Part One The General Environment Part Two The Competitive Environment Part Three OFFSHORE BETTING:THE FEDS ARE ROLLING SNAKE EYESChapter 8 Nature of Marketing Part One Marketing Defined Part Two The Evolution of Marketing Part Three THE FALL AND RISE OF HARPERCOLLINSChapter 9 Sociocultural Influences on Consumer Behavior Part One Sociocultural Influences on Consumer Behavior(1) Part Two Sociocultural Influences on Consumer Behavior(2) Part Three HIGH-TECH MARKETERS TRY TO ATTRACT WOMEN WITHOUT CAUSING OFFENSEChapter 10 Promotion and Marketing Communications Part One The Role of Promotion Part Two Communication Process and Marketing Communications Part Three BIG THREE FACE RIVALS WHO GO DOOR-TO—DOORChapter 11 Advertisement and Public Relations Part One Advertising and Its Economic Impact Part Two Public Relations Part Three A CRISIS OF CONFIDENCEChapter 12 Operations Part One Operations Function Part Two Importance of Operations and Managers’Roles Part Three J&J STOPS BABYING ITSELFChapter 13 Materials Management Part One Materials Flow Part Two Purchasing and Inventory Part Three THE WAR FOR BETTER QUALITY IS FAR FROM WONChapter 14 Global Diversification Part One A Worldwide Perspective on Strategy Part Two Formulating Worldwide Operating Strategies Part Three THE BARONS OF OUTSOURCINGChapter 15 Accounting Part One Accounting and Financial Statements Part Two Qualitative Characteristics of Accounting Information Part Three ETHICS BE DAMMED,LET’S MERGEChapter 16 Financial Assets Part One A Monetary Financial Asset——Money Part Two Nonmonetary Financial Assets Part Three A TALK WITH A FATHER OF THE EUROChapter 17 Global Competition and Competitiveness Part One Global Competition and Continuous Improvement Part Two Methods Used to Improve Competitiveness Part Three MASTERS OF INNOVATlONChapter 18 Computers and Information Systems Part One The Management of Information System Part Two Business Capabilities of Computers Part Three INFO TECH:THE PAYOFF IS BIGGER THAN YOU THINKAPPENDIX 1 商務專業(yè)詞語漢語譯文(Part Two Ex,Ⅲ)APPENDIX 2 詞匯解釋(Articles of Part Three)APPENDIX 3 練習答案
編輯推薦
《大學商務英語閱讀(第2版)》的文章均選自西方工商經濟管理專業(yè)的各類原版教材和具有相當影響的西方商務刊物。內容涉及經濟、貿易、商務、管理等各個方面,涵蓋面寬,信息新,詞匯豐富,且閱讀量大。 全書共分為十八章,每章包括三個部分。第一和第二部分的課文是關于經濟領域中所涉及的許多概念、理論、政策、措施及相應的論述和分析,內容豐富,理論性強。第三部分的文章均由有關方面的專家撰寫。這些文章介紹了當今經濟全球化進程中各種最新的經濟動態(tài)、社會和經濟發(fā)展的趨勢、經營和管理理念的巨大變化和發(fā)展,內容積極,極具啟示性。
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