大學商務英語閱讀

內容概要

本書是大學商務英語閱讀教程，內容涵蓋經濟全球化及其引發(fā)的經營和管理理念的變化、戰(zhàn)略管理、人力資源管理、企業(yè)文化、技術管理、營銷策略、貨物流程、金融及財務等諸多方面?！　∪珪卜质藗€章節(jié)，每個章節(jié)分三個部分，每部分均配有形式各異的練習，以幫助讀者鞏固所學知識。附錄部分分別提供了專業(yè)詞匯的相應漢語譯文，部分專業(yè)詞語的英語釋義及其練習部分參考答案，以備讀者參照使用。

書籍目錄

Chapter 1 Market Economy　Part One Organization of the Market Economy(1)　Part Two Organization of the Market Economy(2)　Part Three A FREE，MARKET CURE FOR GLOBAL WARMINGChapter 2 Strategy and Strategic Management　Part One Strategic Management(1)　Part Two Strategic Management(2)　Part Three BP AMOCO IS COOKING WITH GASChapter 3 Exerting Strategic Leadership　Part One Exerting Strategic Leadership(1)　Part Two Exerting Strategic Leadership(2)　Part Three THE MAN WHO WOULD BE WELCHChapter 4 Human Relations　Part One Motivation and Motivators　Part Two Developing an Effective Reward Structure　Part Three COMMERCE REWEAVES THE SoCIAL FABRICChapter 5 Corporate Culture　Part One Building a Strategy-Supportive Corporate Culture　Part Two Managing Diverse Cultures in Mergers and the Global Marketplace　Part Three LET’S TALK TURKEYSChapter 6 Technology and Management for Technological Advantage　Part One Technology and Management Support for Technological Advance　Part Two Automation in Service　Part Three TECH LEADS BOTH UP AND DOWNChapter 7 External Environment　Part One The General Environment　Part Two The Competitive Environment　Part Three OFFSHORE BETTING：THE FEDS ARE ROLLING SNAKE EYESChapter 8 Nature of Marketing　Part One Marketing Defined　Part Two The Evolution of Marketing　Part Three THE FALL AND RISE OF HARPERCOLLINSChapter 9 Sociocultural Influences on Consumer Behavior　Part One Sociocultural Influences on Consumer Behavior(1)　Part Two Sociocultural Influences on Consumer Behavior(2)　Part Three HIGH-TECH MARKETERS TRY TO ATTRACT WOMEN　WITHOUT CAUSING OFFENSEChapter 10 Promotion and Marketing Communications　Part One The Role of Promotion　Part Two Communication Process and Marketing Communications　Part Three BIG THREE FACE RIVALS WHO GO DOOR-TO—DOORChapter 11 Advertisement and Public Relations　Part One Advertising and Its Economic Impact　Part Two Public Relations　Part Three A CRISIS OF CONFIDENCEChapter 12 Operations　Part One Operations Function　Part Two Importance of Operations and Managers’Roles　Part Three J&J STOPS BABYING ITSELFChapter 13 Materials Management　Part One Materials Flow　Part Two Purchasing and Inventory　Part Three THE WAR FOR BETTER QUALITY IS FAR FROM WONChapter 14 Global Diversification　Part One A Worldwide Perspective on Strategy　Part Two Formulating Worldwide Operating Strategies　Part Three THE BARONS OF OUTSOURCINGChapter 15 Accounting　Part One Accounting and Financial Statements　Part Two Qualitative Characteristics of Accounting Information　Part Three ETHICS BE DAMMED，LET’S MERGEChapter 16 Financial Assets　Part One A Monetary Financial Asset——Money　Part Two Nonmonetary Financial Assets　Part Three A TALK WITH A FATHER OF THE EUROChapter 17 Global Competition and Competitiveness　Part One Global Competition and Continuous Improvement　Part Two Methods Used to Improve Competitiveness　Part Three MASTERS OF INNOVATlONChapter 18 Computers and Information Systems　Part One The Management of Information System　Part Two Business Capabilities of Computers　Part Three INFO TECH：THE PAYOFF IS BIGGER THAN YOU THINKAPPENDIX 1　商務專業(yè)詞語漢語譯文(Part Two Ex，Ⅲ)APPENDIX 2　詞匯解釋(Articles of Part Three)APPENDIX 3　練習答案

編輯推薦

　　《大學商務英語閱讀（第2版）》的文章均選自西方工商經濟管理專業(yè)的各類原版教材和具有相當影響的西方商務刊物。內容涉及經濟、貿易、商務、管理等各個方面，涵蓋面寬，信息新，詞匯豐富，且閱讀量大。 全書共分為十八章，每章包括三個部分。第一和第二部分的課文是關于經濟領域中所涉及的許多概念、理論、政策、措施及相應的論述和分析，內容豐富，理論性強。第三部分的文章均由有關方面的專家撰寫。這些文章介紹了當今經濟全球化進程中各種最新的經濟動態(tài)、社會和經濟發(fā)展的趨勢、經營和管理理念的巨大變化和發(fā)展，內容積極，極具啟示性。

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