外經(jīng)貿(mào)函電教程

內(nèi)容概要

本書是一本國際經(jīng)濟與貿(mào)易專業(yè)核心課程的實戰(zhàn)教程，取材真實，內(nèi)容覆蓋面適當，包括外貿(mào)交易過程的所有環(huán)節(jié)，如：與外方建立業(yè)務(wù)關(guān)系、做資信調(diào)查、詢盤、還盤、促銷、下訂單、簽約，包裝、投保、裝運、索賠理賠、安全收江以及參加展會、靈活貿(mào)易、各種商務(wù)活動的文件處理等等。    本書內(nèi)容翔實，結(jié)構(gòu)嚴謹,反應(yīng)了當今世界進口業(yè)務(wù)的現(xiàn)實與最新變化,例文能真切反映交易的實際過程,注重培養(yǎng)學生的實際應(yīng)用能力,更加貼近學生的就業(yè)需求.全書按教學法編排,本例設(shè)計符合教學需要。本教材與教師和學生的界面非常友好，方便任課教師組織課堂教學。    本書適合國際經(jīng)濟與貿(mào)易專的學生、外貿(mào)工作才 以及所在需要同外商進行在效溝通的從業(yè)人員參考使用，可以作為各級院校的教學用書、公司培訓(xùn)用書以及自學參考用書。

書籍目錄

Unit One Job Requirements and the Forms of Busuness Letters  Part One Job Requirements  Part Two The Forms of Business Letters  Summary   ExercisesUnit Two Establish Business Relations  Introduction  Business Letters  Pattern A of Business Letters  Relevant Terms  Useful Phrases  Summary  ExercisesUnit Three Credit Inquiry  Introduction  Business Letters  Pattern A of Business Letters  Relevant Terms  Useful Phrases  Summary  ExercisesUnit Four Enquiries and Replies  Introduction  Business Letters  Pattern A of Business Letters  Relevant Terms  Useful Phrases  Summary  ExercisesUnit Five Quotations and Proforma Invoices  Introduction  Business Letters  Pattern A of Business Letters  Relevant Terms  Useful Phrases  Summary  ExercisesUnit Six Offers,Counter-offers and Re-counter Offers  Introduction  Business Letters  Pattern A of Business Letters  Relevant Terms  Useful Phrases  Summary  ExercisesUnit Seven Orders and Their Fulfillment  Introduction  Business Letters  Pattern A of Business Letters  Relevant Terms  Useful Phrases  Summary  ExercisesUnit Eight Sales Confirmations  Introduction  Business Letters  Pattern A of Business Letters  Relevant Terms  Useful Phrases  Summary  ExercisesUnit Nine Terms of PaymentUnit Ten PackingUnit Eleven InsuranceUnit Twelve Shipping Instructions and Shipping AdviceUnit Thirteen Trade Disputes and SettlementUnit Fourteen Sales PromotionUnit Fifteen ExposUnit Sixteen Flexible Trade（Ⅰ）Unit Sixteen Flexible Trade（Ⅱ）Unit Eighteen MiscellaneousAppendixⅠ Commercial Acronyms and AbbreviationsAppendixⅡ Key to Exercises

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