日本語能力測試3-4級詞匯背誦手冊

內(nèi)容概要

本書是供涉外經(jīng)貿(mào)和管理類大專學(xué)生（包括類似專業(yè)的高職和成教學(xué)生）使用的專業(yè)英語教材，旨在提高學(xué)生在英語環(huán)境中從事企業(yè)活動和商務(wù)交際的能力。全書共16課，內(nèi)容涉及企業(yè)、企業(yè)管理和商務(wù)活動的眾多領(lǐng)域。所有課文均選材于英美等國近年出版的書刊和報(bào)章，內(nèi)容與文字簡潔實(shí)用、富有新意，具有較強(qiáng)的時代感，課文還采用了一些案例和采訪記錄以豐富體裁。每課除課文外，均配有詞匯和詞匯學(xué)習(xí)、難點(diǎn)注釋，以及與課文內(nèi)容緊密結(jié)合的練習(xí)和補(bǔ)充閱讀。本書既可作為高等院校的專業(yè)英語教材，也可供相關(guān)專業(yè)人員自學(xué)參考。

書籍目錄

Unit 1 Business and Social Responsibility Social Responsibility at American ExpressUnit 2 Forms of business Ownership From Proprietorship to Corporation Ownership of corporationUnit 3 Franchising Two Types of Franchises Good Training:An Advantage of FranchisingUnit 4 The Job of a Manager Profile:Lee Iacocca Managerial SkillsUnit 5 Leadership How to Manage Your Boss Management and Entrepreneurial CharacteristicsUnit 6 Case Study:What Should captain Collins Do? Case Study:Charlie Has a Chance to Get Ahead Educational Backgroung of Successful ManagersUnit 7 Public Realations PubilcityUnit 8 Common Stock and Preferred Stock Investment Strategies Bull Markets and bear MarketsUnit 9 How Insurance Works Business Uses of Life Insurance No-fault Automobile InsuranceUnit 10 An Interview with Richard Brandson Human Relations at Hewlett-Packard Bill Gates of MicrosoftUnit 11 Maslow's Hierarchy of Needs Job Rotation and Job Enlargement Dealing with Job StressUnit 12 Orientation and Training Toyota Selects Employees for New Plant in Kentucky Case Study:Status Reversal Unit 13 Employee Interviews John Smale of P&C Executive HeadhuntersUnit 14 The Marketing Concept Dentists Attract New Patients with Marketing Do Most Firms Practice the Marketing Concept?Unit 15 Advertising Television as an Advertising Medium What an Advertiser NeedsUnit 16 Personal Selling Sales Presentations Rational and Emotional Boying MotivesAppendix I Word Study IndexAppendix II Key to Exercises

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