旅游英語

前言

《旅游英語》一書的編寫，是根據(jù)旅游局、勞動和社會保證部對旅游行業(yè)的相關(guān)要求，并以國家教育部、旅游局制定的《旅游專業(yè)領(lǐng)域技能型緊缺人才培養(yǎng)方案》和《高職高專教育英語課程教學(xué)基本要求》為依據(jù)，并對從事旅游專業(yè)教學(xué)的相關(guān)教師、在校學(xué)生和畢業(yè)學(xué)生進(jìn)行調(diào)查訪問和對旅游行業(yè)工作者實際工作中的知識需求、職業(yè)特點進(jìn)行分析的基礎(chǔ)上編寫的。本書可供普通?？啤⒏呗殞？?、成人?？坡糜螌I(yè)的學(xué)生和旅游自學(xué)考試大專的學(xué)生學(xué)習(xí)，還可供中等職業(yè)學(xué)校旅游英語、旅游管理、旅游導(dǎo)游專業(yè)學(xué)生和有一定英語基礎(chǔ)的旅游從業(yè)人員使用。旨在通過情景模擬、情景會話、專業(yè)聽力、專業(yè)閱讀和應(yīng)用寫作訓(xùn)練，培養(yǎng)學(xué)生在將來旅游工作中的綜合素質(zhì)和英語應(yīng)用能力。《旅游英語》是一門實用性很強的旅游專業(yè)必修課程，目的是培養(yǎng)學(xué)生具有一定基礎(chǔ)的英語聽、說、讀、寫能力，掌握旅游行業(yè)服務(wù)與管理的專業(yè)英語，使學(xué)生具備用英語進(jìn)行旅游行業(yè)管理與服務(wù)的能力，為從事旅游業(yè)工作打下基礎(chǔ)。本書的編寫，針對高職院校旅游專業(yè)學(xué)生的英語基礎(chǔ)和特點，以專門用途英語的相關(guān)理論為指導(dǎo)，把英語教學(xué)的最新知識、最新發(fā)展與旅游行業(yè)的新理念、新觀念相結(jié)合，并內(nèi)化成學(xué)生的能力；注重旅游從業(yè)方面專業(yè)知識聽、說、讀、寫的綜合能力訓(xùn)練，以旅游工作過程為導(dǎo)向。本書形式新穎、內(nèi)容充實，注重實踐性和前瞻性，適應(yīng)旅游市場對人才的需要，有利于學(xué)生的可持續(xù)發(fā)展。本書共10單元，每單元參考學(xué)時4學(xué)時，全書可供32-40學(xué)時使用（教師可根據(jù)具體情況選擇其中的8-10個單元講解）。根據(jù)旅游行業(yè)的特殊性，本書每單元前配有世界景點圖片，以開闊學(xué)生視野；在每單元開頭，用方框的形式給出一些旅游常用語；結(jié)尾處有一則與課文相關(guān)的典故或幽默故事，使學(xué)生在學(xué)習(xí)過程中輕松、愉悅地積累行業(yè)英語知識，逐漸培養(yǎng)其職業(yè)能力。

內(nèi)容概要

　　《旅游英語（附1張CD光盤）》是一門實用性很強的旅游專業(yè)必修課程，目的是培養(yǎng)學(xué)生在具有一定的基礎(chǔ)英語聽、說、讀、寫的基礎(chǔ)上，掌握旅游行業(yè)服務(wù)與管理的專業(yè)英語?！堵糜斡⒄Z（附1張CD光盤）》的編寫，針對高職院校旅游專業(yè)學(xué)生的英語基礎(chǔ)和特點，以專門用途英語的相關(guān)理論為指導(dǎo)，注重旅游從業(yè)方面專業(yè)知識聽、說、讀和寫的綜合能力訓(xùn)練，以旅游工作過程為導(dǎo)向，適應(yīng)旅游市場對人才的需要；注重學(xué)生自主學(xué)習(xí)能力培養(yǎng)，利于學(xué)生將來可持續(xù)發(fā)展?！堵糜斡⒄Z（附1張CD光盤）》共10單元，每單元分成聽說、閱讀、實用寫作3個部分，每單元參考學(xué)時4學(xué)時，全書可供32-40學(xué)時使用。

書籍目錄

Unit 1Special TermsSection 1 Listening and TalkingSection 2 TextsText A World Tourism OrganizationText B Quality Criteria of TourismSection 3 Practical WritingSection 4 Reading and EnjoyingUnit 2Special TermsSection 1 Listening and TalkingSection 2 TextsText A Travel AgencyText B Deposit the Luggage at the AirportSection 3 Practical WritingSection 4 Reading and EnjoyingUnit 3Special TermsSection 1 Listening and TalkingSection 2 TextsText A A HotelText B Guest SecuritySection 3 Practical WritingSection 4 Reading and EnjoyingUnit 4Special TermsSection 1 Listening and TalkingSection 2 TextsText A Chinese CuisineText B Southern Chinese CuisineSection 3 Practical WritingSection 4 Reading and EnjoyingUnit 5Special TermsSection 1 Listening and TalkingSection 2 TextsText A Chinese FestivalsText B Western FestivalsSection 3 Practical WritingSection 4 Reading and EnjoyingUnit 6Special TermsSection 1 Listening and TalkingSection 2 TextsText A BuddhismText B Western ReligionsSection 3 Practical WritingSection 4 Reading and EnjoyingUnit 7Special TermsSection 1 Listening and TalkingSection 2 TextsText A Chinese Folk DressesText B Chinese Folk SongsSection 3 Practical WritingSection 4 Reading and EnjoyingUnit 8Special TermsSection 1 Listening and TalkingSection 2 TextsText A The Great WallText B The Summer palaceSection 3 Practical WritingSection 4 Reading and EnjoyingUnit 9Special TermsSection 1 Listening and TalkingSection 2 TextsText A Means of TransportText B Taking the SubwaySection 3 Practical WritingSection 4 Reading and EnjoyingUnit 10Special TermsSection 1 Listening and TalkingSection 2 TextsText A Shopping in TravellingText B Significant Tourist SouvenirSection 3 Practical WritingSection 4 Reading and EnjoyingAppendixFamous Scenic Spots in ChinaThe Main Travel Agencies in ChinaGlossary

章節(jié)摘錄

插圖：it cannot discontinue because of thetemporarily attained quality result. It also implies a seamless or flawless process inwhich it is possible to identify and do away with the constraints of a supply which spoilthe tourism product and are responsible for direct and indirect losses to the company ordestination." Satisfaction" introduces the elements of subjectivity in quality perception.According to their characteristics, customers have different requirements andexpectations. Informed quality-driven marketing caters to these characteristics andattempts to identify consumers according to the different types and levels of perceivedquality." Legitimate" brings into the analysis the elements of rights and entitlement.Consumers cannot expect to receive more than what they remunerate by payment or whathas been determined by social and environmental limits. The role of tourism plannersand entrepreneurs is to relate quality types and levels to remuneration and externallimitations.The notion of "needs" follows on the concern for legitimacy and looks for satisfyingpeople's basic and vital needs which should never be overlooked while bringing intotourism projects and programs the other aspects with a view to introducing attractions,strengthening experience, etc. The needs are primarily related to the underlying qualitydeterminants, although over time the expectations related to the type and volume of"basic needs" change and usually increase. Basic needs of the past are not exactly the basic needs of today.The notion of "product requirements" emphasizes a need to relate a single serviceand facility use to the whole product and the total tourism experience. One good quality service is not sufficient to give rise to tourism product quality perception, although an excellent service may positively impress the consumer to make him or her close their eyes to shortcomings and defects experienced elsewhere in the tourism product.The term " service requirements" relate quality to its human, personal and personnel dimensions which are often intangible and apparently difficult to measure,evaluate and quantify in contrast with the physical attributes of tourism facilities which are used primarily in facility classifications or grading. However, certain serviceele ments are quantifiable, for example Waiting time, frequency of service （e. g.cleaning）, the number and type of services included in the basic price, etc.

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《旅游英語》：高職高專行業(yè)英語系列

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