創(chuàng)新大學(xué)英語(yǔ)-3-教師用書(shū)-含教學(xué)光盤(pán)

前言

　　目前，國(guó)內(nèi)高職高專(zhuān)院校的大學(xué)英語(yǔ)教學(xué)改革不斷走向深入，“以應(yīng)用為目的，實(shí)用為主，夠用為度”的指導(dǎo)原則已經(jīng)深入人心。在這一背景下，出現(xiàn)了不少各具特色的大學(xué)英語(yǔ)教材，它們都不同程度地、從不同的角度反映了新形勢(shì)下高職高專(zhuān)院校大學(xué)英語(yǔ)教學(xué)的需要。但是由于創(chuàng)新型國(guó)家的建設(shè)與和諧社會(huì)的構(gòu)建不斷對(duì)高職高專(zhuān)實(shí)用創(chuàng)新型人才的培養(yǎng)提出更高的要求，由于高職高專(zhuān)院校大學(xué)英語(yǔ)教學(xué)改革不斷深入，也由于高職高專(zhuān)生源的地域差異和學(xué)生畢業(yè)后所就業(yè)的行業(yè)差異較大，更好地反映和引導(dǎo)改革中種種新的嘗試和新探索的新教材的開(kāi)發(fā)仍然十分必要?！　』谶@一考慮，重慶大學(xué)出版社組織四川省相關(guān)領(lǐng)域的專(zhuān)家和20多所院校的一線(xiàn)教師，在廣泛調(diào)研的基礎(chǔ)上，編寫(xiě)了這套《高職高專(zhuān)創(chuàng)新大學(xué)英語(yǔ)系列教材》。參與教材編寫(xiě)的既有教育部在該地區(qū)重點(diǎn)高校的骨干教師，也有長(zhǎng)期在高職高專(zhuān)教學(xué)一線(xiàn)的骨干教師?！　”窘滩囊越逃俊陡呗毟邔?zhuān)教育英語(yǔ)課程教學(xué)基本要求》為依據(jù)，以四川省和其他西部省市的高職高專(zhuān)教育以及大學(xué)英語(yǔ)教育的實(shí)際為出發(fā)點(diǎn)，以“打好基礎(chǔ)，注重培養(yǎng)實(shí)際使用語(yǔ)言的技能，特別是使用英語(yǔ)處理日常和涉外業(yè)務(wù)活動(dòng)的能力”為原則，以“實(shí)用為主，夠用為度”為編寫(xiě)指導(dǎo)思想，使本套教材具有以下特點(diǎn)：　?。?）著眼于培養(yǎng)技術(shù)、生產(chǎn)、管理和服務(wù)等領(lǐng)域的高等應(yīng)用性專(zhuān)門(mén)人才的實(shí)際需求，強(qiáng)調(diào)學(xué)生基礎(chǔ)知識(shí)的扎實(shí)掌握和基本能力.的充分訓(xùn)練，注重培養(yǎng)學(xué)生的語(yǔ)言應(yīng)用能力，特別是實(shí)用口語(yǔ)和實(shí)用寫(xiě)作等方面的交際能力?！　。?）將學(xué)生的應(yīng)用性交際能力的培養(yǎng)融匯在基本技能的雕琢中，充分體現(xiàn)“雙基”教學(xué)的需要；讓學(xué)生充分扎實(shí)地掌握大綱所規(guī)定的知識(shí)和能力，強(qiáng)調(diào)學(xué)以致用和學(xué)用結(jié)合。

內(nèi)容概要

　　《創(chuàng)新大學(xué)英語(yǔ)3教師用書(shū)》是高職高專(zhuān)創(chuàng)新大學(xué)英語(yǔ)系列教材《創(chuàng)新大學(xué)英語(yǔ)3》的教師參考書(shū)?！秳?chuàng)新大學(xué)英語(yǔ)3教師用書(shū)》除了提供基本的練習(xí)答案和課文翻譯以外，既有課文的相關(guān)主題介紹、長(zhǎng)難句分析、詞匯和語(yǔ)法點(diǎn)講解，又有語(yǔ)法和翻譯技巧方面的專(zhuān)題知識(shí)、近義詞辨析，內(nèi)容相當(dāng)豐富，老師可以根據(jù)學(xué)生的實(shí)際需要對(duì)癥下藥，同時(shí)本書(shū)還配有課件光盤(pán)，方便老師備課和組織課堂活動(dòng)。

書(shū)籍目錄

Unit One LoveText A An Amazing True Love StoryAn Introduction to the TopicWarming-up QuestionsSentence AnalysisWord StudyPhrases and ExpressionsDifferentiations and Analysis of Words and ExpressionsTranslation TechniquesGrammar FocusLanguage Tips for WritingText B Let Me Love YouWriting Features of Text BWord StudyPhrases and ExpressionsKey to ExercisesTranslations of the TextsScripts for ListeningUnit Two CultureText A The History of April Fools DayAn Introduction to the TopicWarming-up QuestionsSentence AnalysisWord StudyPhrases and ExpressionsDifferentiations and Analysis of Words and ExpressionsTranslation TechniquesGrammar FocusLanguage Tips for WritingText B Tea Brewers in the Modern Age of Tea DrinkingWriting Features of Text BWord StudyPhrases and ExpressionsKey to ExercisesTranslations of the TextsScripts for ListeningUnit Three CustomsText A Stereotypes About AmericansAn Introduction to the TopicWarming-up QuestionsSentence AnalysisWord StudyPhrases and ExpressionsDifferentiations and Analysis of Words and ExpressionsTranslation TechniquesGrammar FocusLanguage Tips for WritingText B Customs and Culture in the Middle EastWriting Features of Text BWord StudyPhrases and ExpressionsKey to ExercisesTranslations of the TextsScripts for ListeningUnit Four EmploymentText A The People Behind the TableAn Introduction to the TopicWarming-up QuestionsSentence AnalysisWord StudyPhrases and ExpressionsDifferentiations and Analysis of Words and ExpressionsTranslation TechniquesGrammar FocusLanguage Tips for WritingText B The Importance of a Covering LetterWriting Features of Text BWord StudyPhrases and ExpressionsKey to ExercisesTranslations of the TextsScripts for ListeningUnit Five ResponsibilityText A Social ResponsibilityAn Introduction to the TopicWarming-up QuestionsSentence AnalysisWord StudyPhrases and ExpressionsDifferentiations and Analysis of Words and ExpressionsTranslation TechniquesGrammar FocusLanguage Tips for WritingText B Rebuilding Trust and UnderstandingWriting Features of Text BWord StudyPhrases and ExpressionsKey to ExercisesTranslations of the TextsScripts for ListeningUnit Six MoralsText A Public MoralityAn Introduction to the TopicWarming-up QuestionsSentence AnalysisTranslation TechniquesPhrases and ExpressionsDifferentiations and Analysis of Words and ExpressionsWord BuildingGrammar FocusLanguage Tips for WritingText B The BridgeWriting Features of Text BWord StudyPhrases and ExpressionsKey to ExercisesTranslations of the TextsScripts for ListeningUnit Seven BusinessText A Types of Business OrganizationsAn Introduction to the TopicWarming-up QuestionsSentence AnalysisWord StudyPhrases and ExpressionsDifferentiations and Analysis of Words and ExpressionsTranslation TechniquesGrammar FocusLanguage Tips for WritingText B Five Resources You Need to Succeed in Starting a BusinessWriting Features of Text BWord StudyPhrases and ExpressionsKey to ExercisesTranslations of the TextsScripts for ListeningUnit Eight Financial AffairsText A Money and Its EvolutionAn Introduction to the TopicWarming-up QuestionsSentence AnalysisWord StudyPhrases and ExpressionsDifferentiations and Analysis of Words and ExpressionsTranslation TechniquesGrammar FocusLanguage Tips for WritingText B BankingWriting Features of Text BWord StudyPhrases and ExpressionsKey to ExercisesTranslations of the TextsScripts for Listening

章節(jié)摘錄

　　Communication is the lifeline of modem business.Without it business cannot function.Everytransaction needs communication.　　The objective of business is to produce and sell for profit thegoods and services that satisfysociety’s needs and wants.　Such goods and services are made available in the market.　It is at themarket that supply and demand are achieved in a lJurchase.sale transaction at a certain price.Theprofit is the seller’S motive for being engaged in business.　　Successful enterprise management rests 013 three basic elements：leadership，motivation andcommunication.When a highly successful company begins to go down，it is usually a consequenceof incompetent leadership and a failure in communicatiori.　　Marketing is the performance of business activities that direct the flow of goods and servicesfrom producer to consumers or users.Simply to produce a product is not enough.The productmust be transported，stored，priced，advertised，and sold to satisfy human needs and wants.　The right product must be offered for sale in the fight place and at the fight price and thefight message must be communicated via the right media to the fight market targets at the fighttime.It is necessary to provide information the buyers need to make purchasing decisions.Marketing activities promote the exchange of goods.

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