管理溝通理論與實(shí)踐教程

內(nèi)容概要

　　實(shí)驗(yàn)中心從培養(yǎng)經(jīng)營管理類學(xué)生的動(dòng)手能力、溝通能力、研究能力和創(chuàng)造性思維出發(fā)，率先提出從傳統(tǒng)經(jīng)管課程中“固化”出實(shí)驗(yàn)實(shí)踐課程的思路，這是一種對(duì)傳統(tǒng)教學(xué)模式的突破。　　在自然科學(xué)、工程、農(nóng)業(yè)和醫(yī)藥等領(lǐng)域，實(shí)驗(yàn)是經(jīng)常需要進(jìn)行的活動(dòng)，相應(yīng)學(xué)科的教學(xué)中都設(shè)有實(shí)驗(yàn)課程。但是在像經(jīng)濟(jì)、管理、社會(huì)等領(lǐng)域，由于涉及人的主觀因素和復(fù)雜的社會(huì)條件，不可控因素過多，再加上規(guī)模和成本、安全和道德等原因，無法進(jìn)行像自然科學(xué)和工農(nóng)醫(yī)等領(lǐng)域中的實(shí)驗(yàn)。但是隨著信息學(xué)科與系統(tǒng)學(xué)科的發(fā)展，仿真技術(shù)不但進(jìn)入了理工農(nóng)醫(yī)學(xué)科，也進(jìn)入了經(jīng)濟(jì)、管理等學(xué)科，可以認(rèn)為是一種廣義的實(shí)驗(yàn)。

書籍目錄

Chapter 1　Role of Communication in Business Organizatio1.1　Warm-up Exercise1.2　Key Concepts1.2.1　What Is Managerial Communication1.2.2　Overview of Theories in Managerial Communication1.2.3　Types of Communication1.3　Chapter Review1.4　Application： The Crisis of an Iurance CompanyChapter 2　The Managerial Communication Process2.1　Warm-up Exercise2.2　Key Concepts2.2.1　Levels of Managerial Communication2.2.2　Basic Elements of Communication2.2.3　Basic Communication Principles2.2.4　Managerial Communication and Organizational Socialization2.2.5　Barrie to Effective Communication2.2.6　Strategies for Effective Communication2.3　Chapter Review2.4　Application： The Dilemma of a Female ColleagueChapter 3　Intra-organizational Communication3.1　Warm-up Exercise3.2　Key Concepts3.2.1　Definition of Intra-organizational Communication3.2.2　Communication Flows and Networks in an Organization3.2.3　Barrie to Effective Internal Communication3.2.4　Improving Internal Communication3.3　Chapter Review3.4　Application： Ⅰ.A Division Manager's IssuesⅡ.Christmas OrdeChapter 4　Inter-organizational Communication4.1　Warm-up Exercise4.2　Key Concepts4.2.1　Organizational Environment and Inter-organizational Communication4.2.2　Maintaining Good Inter-organizational Relatiohips4.2.3　Boosting Organizational Image4.2.4　Providing Customer Services4.3　Chapter Review4.4　Application ： Singan SupermarketChapter 5　Interpeonal Communication5.1　Warm-up Exercise5.2　Key Concepts5.2.I　Definition of Interpeonal Communication5.2.2　Issues in Interpeonal Communication5.2.3　Communication and Conflict5.2.4　Strategies for Building Harmonious Workplace Relatiohips5.3　Chapter Review5.4　Application： Yuri's DilemmaChapter 6　Intercultural Communication6.1　Warm-up Exercise6.2　Key Concepts6.2.1　Intercultural and the Myths of Intercultural Communication6.2.2　What Is Culture6.2.3　Cultural Differences6.2.4　Characteristics of an Effective Intercultural Communicator6.3　Chapter Review6.4　Application： Expatriate Training ChallengeChapter 7　Managerial Listening7.1　Warm-up Exercise7.2　Key Concepts7.2.1　Benefits of Listening7.2.2　Barrie to Listening7.2.3　Techniques for Effective Listening7.3　Chapter Review7.4　Application ： Listening-Skill Training ExerciseChapter 8　Memos8.1　Warm-up Exercise8.2　Key Concepts8.2.1　Memos vs Lette8.2.2　What Is a Good Memo8.2.3　Writing Process8.2.4　AMemoModel8.3　Chapter Review8.4　Application ： Memo Writing ExercisesChapter 9　Reports9.1　Warm-up Exercise9.2　Key Concepts9.2.1　Types of Reports9.2.2　Rules for Writing a Report9.2.3　Elements of Memo Reports9.2.4　Elements of Formal Reports9.3　Chapter Review9.4　Application ： Report Writing ExercisesChapter 10　Oral Presentatio10.1　Warm-up Exercise10.2　Key Concepts10.2.1　Presentation Problems10.2.2　Preparing a Presentation10.2.3　Delivering Presentatio10.3　Chapter Review10.4　Application ： Haler GroupChapter 11　Conducting Interviews11.1　Warm-up Exercise11.2　Key Concepts11.2.1　What Is Interviewing11.2.2　Barrie in the Interview Process11.2.3　Effective Interviewing on the Part of Interviewer11.2.4　Effective Interviewing on the Part of Interviewee11.3　Chapter Review11.4　Application： Tom Smith and His Interview

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