商務(wù)英語基礎(chǔ)閱讀

內(nèi)容概要

　　《商務(wù)英語基礎(chǔ)閱讀》作為大學(xué)英語素質(zhì)教育拓展課程的參考教材，以商務(wù)環(huán)境中常見的話題為基礎(chǔ)，輔以相關(guān)的閱讀材料和配套的課后習(xí)題，旨在滿足廣大非英語專業(yè)學(xué)生對商務(wù)英語知識的需求，提高學(xué)生商務(wù)英語基礎(chǔ)知識水平和語言表達的能力，為其今后的工作和繼續(xù)學(xué)習(xí)打下良好的基礎(chǔ)?！渡虅?wù)英語基礎(chǔ)閱讀》共十個章節(jié)。每章節(jié)包含知識預(yù)測、知識概述、知識復(fù)習(xí)和知識拓展四個板塊。

書籍目錄

Chapter 1  Company
Chapter 2  Money
Chapter 3  Trading
Chapter 4  Marketing
Chapter 5  Service
Chapter 6  corporate Culture
Chapter 7  Business Ethics
Chapter 8  Electronic Business
Chapter 9  Public Relations
Chapter 10  Recruitment and Interview
Keys
References

章節(jié)摘錄

　　The conventional marketing mix can no longer be the prime considera。tion now that customers may be influenced by the social and environmentalrecord.and the degree of corporate responsibility，demonstrated by thecompany behind the product or brand.The public will be more interestedin what a company actually does than in what it says and advertises.Ethi-cal marketers should ideally embrace such principles as honesty and fair-ness where products arc fit for purpose and accurately described；taking re’sponsibility for their products and strategies；transparency encompassmg openness，good communication and accountability；and respect in relationto consumer rights，their rights of redress and privacy.　　The American Marketing Association commits itself to promoting the highest stalndard of professional ethical norms and values for its members（practitioners，academics and students）.Norms are established standards of conduct that are expected and maintained by society and／or professional organizations.Values represent the collective conception of what communi。ties find desirable，important and morally proper.　　Ethical Norms　　·Do no harm.This means consciously avoiding harmful actions or omissions by embodying high ethical standards and adhering to all applica'ble laws and regulations in the choices we make.　　·Foster trust in the marketing system.This means striving for goodfaith and fair dealing so a8 to contribute toward the efficacy ofthe exchange process as well as avoiding deception in product design，pricing，communi·cation，and delivery of distribution. 　　......

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