現(xiàn)代商務英語閱讀教程（上冊）

內(nèi)容概要

　　《現(xiàn)代商務英語閱讀教程》以(高職高專教育英語課程教學基本要求》、<全國國際商務英語考試大綱》等為依據(jù)編寫，堅持“應用為主，夠用為度”的編寫原則，突出體現(xiàn)系統(tǒng)性、針對性和實用性。本套教材由上、下兩冊組成，本冊為上冊，以外貿(mào)操作流程的商務理論與實踐為主，由12個單元組成，內(nèi)容涵蓋商務禮儀、商務會議、業(yè)務關(guān)系、詢盤與報盤、訂單與確認、支付方式、保險、包裝、裝運、商務合同、信用證、索賠與仲裁。主要針對高等職業(yè)教育商務英語專業(yè)學生畢業(yè)后所從事的實際商務外貿(mào)工作需要而編寫。本書適用于高等職業(yè)教育以及成人高等教育的商務英語專業(yè)和國際商務專業(yè)學生使用，也可作為其他專業(yè)英語愛好者的自學參考資料。

書籍目錄

Unit One　Business Etiquette
　Part One　Theory
　　 Text A　Public Relations -- Business Etiquette
　　 Text B　Corporate Gift Giving
　Part Two　Practice
　Part Three　Supplement
　　 Etiquette in Different Countries
Unit Two　Business Meetings
　Part One　Theory
　　 Text A　Business Meetings That Matter- It's Possible!
　　 Text B　A Typical Business Meeting
　Part Two　Practice
　Part Three　Supplement
　　 Ice Breakers
Unit Three　Business Relationships
　Part One　Theory
　　 Text A　How to Establish Business Relationships Online
　　 Text B　Building a Successful Business Relationship in
Japan
　Part Two　Practice
　Part Three　Supplement
　　 How to Build Relationships for Business Success
Unit Four　Enquiries and Quotations
　Part One　Theory
　　 Text A　Theories on Enquiries and Quotations
　　 Text B　Case Study: Enquiry
　Part Two　Practice
　Part Three　Supplement
　　 Group Quality Manager Cambridge Base
Unit Five　Purchase Order and Confirmation
　Part One　Theory
　　 Text A　Purchase Order　:
　　 Text B　Case Study:Covering Business Letter Regarding Purchase
Order
　Part Two　Practice
　Part Three　Supplement
　　 Marketing　Plan
Unit Six　Terms of Payment
　 Part One　Theory
　　 Text A　Terms of Payment
　　 Text B　Introduction to Letter of Credit
　 Part Two　Practice
　 Part Three　Supplement
　　 THE ROYAL BANK OF CANADA
Unit Seven　Insurance
　 Part One　Theory
　　　Text A　Standard Cargo Insurance — Three Basic Policies
　　　Text B　Marine Cargo Insurance for Commercial Exports
　 Part Two　Practice
　 Part Three　Supplement
　　　Why Do Traders Need Cargo Insurance?
Unit Eight Packaging
　 Part One　Theory
　　　Text A　Packaging and Labeling
　　　Text B　Export Packaging and the Environment
　 Part Two　Practice
　 Part Three　Supplement
　　　Australia Proposes Tough Cigarette Packaging Rules
Unit Nine　Shipment
　 Part One　Theory
　　　Text A　Importing Goods—Understanding Shipping Terminology
　　　Text B　Sugar Shipping Documentation
　 Part Two　Practice
　 Part Three　Supplement
　　　Cargo Transportation
Unit Ten　Business Contracts
　 Part One　Theory
　　　Text A　Trade Contracts
　　　Text B　Eight Sources. of Power in a Sales Negotiation
　 Part Two　Practice
　 Part Three　Supplement
　　　Sales Contracts
Unit Eleven Letter of Credit
Unit Twelve Claims and Arbitration

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