時代周刊精選片段選讀

內(nèi)容概要

《時代周刊精選片段選讀(科技教育)》精選美國《時代》周刊中的優(yōu)秀文章，供廣大英語專業(yè)人士和各類英語學習者閱讀欣賞。各篇文章均包括“中文簡介”、“英語原文嗎、“單詞和短語注解”和“難句翻譯”四部分，語言地道，內(nèi)容有趣，深入淺出，引人入勝?！稌r代周刊精選片段選讀(科技教育)》英語書面用語和口語兼?zhèn)洌W(wǎng)羅國計民生的方方面面，適合讀者各取所需，在享受閱讀快樂的同時，更能體會富有現(xiàn)代氣息的人生百態(tài)。本書由王欣，曹陽主編。

作者簡介

王欣，男，筆名文深特，天津外國語大學英語副教授，英語碩士。長期從事英語教學和英語翻譯理論與實踐研究，迄今翻譯、編譯出版各類叢書和專著二十余部，在各類報刊發(fā)表文章百余篇，參與多項省市級科研項目。

書籍目錄

科技Science“and、Technology
1A Service to Prove You Are Really You
網(wǎng)上身份識別法
2Can a Space Museum Help Russia Get Its Glory
Back？
航天紀念館能否助俄羅斯重現(xiàn)昔日輝煌
3 Do I Know You？
似曾相識
4Buildings That Breathe
會呼吸的建筑
5 Brain Sells
人腦助銷售
6 Brainy Robots Start Stepping into Daily Life
智能機器人開始走進日常生活
7Cong ress and Credit Cards Mean the Death of
Privacy
國會涉足信用卡，個人隱私全消失
8 Daving into the Gene Pool
進入基因庫
9 Face—recognition Technology Improves
面部識別技術又獲提高
10 Finding the Energy All Around Us
尋找身邊新能源
11For Today's Graduate.Just ORe Word：Statistics
送給當今畢業(yè)生一個詞：統(tǒng)計學
12 Here，Kitty，Kitty！
小貓咪，小貓咪，在這里
13In Search of a Test—tube Hamburger
尋找試管漢堡包
14In South Korea.All of Life Is Mobile
在韓國，移動你的生活
1 5Is the Overnight Envelope Anti—green？
快遞郵件不環(huán)保
16Kiss Your Phone Bill Goodbye
和話費單吻別
17 Leading Africans to Responsible Recycling
電子垃圾危害大，回收利用要安全
18 Lost in the Real World，F(xiàn)ound via Cyberspace
現(xiàn)實世界丟東西，網(wǎng)上找
19 Privacy Lost：These Phones Can Find You
逝去的隱私：電話知你行蹤
20India's Temples GO Green
印度寺廟崇尚環(huán)保
21 The Coming Superbrain
即將到來的超智能
22 The Truth About Plastic
揭開塑料的面紗
23 Tracking Someone Else's Every Move，with Permission
一款軟件在手，他人輕易跟蹤
24 Learning to Love Radio Again
再次愛上收音機
25Surviving the New Killer Bug
這個殺手實在冷
教育 Educatio
1A Frosh New Start
新起點
2A Victory for Vouchers
學券制的最后勝利
3 Back to School
科教興國
4Big Chill on Campus
學費寒顫
5College Abroad
留學潮
6 Does Kindergarten Need Cops？
幼兒園戒備森嚴
7HOw Much Do I Hear for This Student？
助學金之戰(zhàn)
8 How the Teachers Killed a Dream
夢想終結者
9Involuntary Volunteers
志愿者不自愿
10 Looking Abroad for a Few Good Teachers
不拘一格降人才
11More Employers Ask Job Seekers for SAT Scores
SAT成績——永恒的牽絆
12Beating the Bubble Test
與標準化考試戰(zhàn)斗到底
13 Sat Coaching Found to Boost Scores—Barely
考前輔導廣告風，成績提高質疑聲
14Sticking to the Script
照本宣科？獨樹一幟？
15What Do These Two Men Have in COmmOn？
二人撰
16What Does SAT Stand for？
SAT的真面目
17 Why Johnny Isn't Reading Much Better
美國兒童閱讀水平令人堪憂
18Should Kids Be Able to Graduate After 1 0th
Grade？
學生分流
19 Top 10 Things You'll Discover at College
大學生活全攻略
20Summertime and School Isn't Easy
暑假，想說愛你不容易
21Stuck in Class
身陷階層的“囹圄”
22As Beauty Schools G row.Chemistry Joins Curlers
科技含量提升品牌價值
23 Dads and Daughters
父與女

章節(jié)摘錄

　　ndeed， companies as diverse as Unilever and DaimlerChrysler have used neuromarketing. Viacom Brand Solutions， the commercial arm of MTV Networks， for instance， late last year had Neurosense study how viewers digest programming and ads. It looked at nine regions of the brain that control such functions as attraction， long- and short- term memory and understanding. One counterintuitive result： commercials generated more activity in eight of those nine cortical-regions than the programs did， indicating that ads do register with viewers. But programming dominated the ninth area， which controls absorption —— indeed， viewers were so absorbed by the programs that the other areas were nearly dormant. More predictably， the study also found that ads work best when their content is in harmony with the programs they're interrupting. An ad for the alcopop WKD， for instance， registered more viewer interest than a Red Cross appeal when it appeared during a South Park clip.

編輯推薦

　　最具影響力的報刊盡收眼底，最地道的英文表達脫口而出。睿智·感悟TIME活力·流行。

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