商務(wù)英語

前言

　　為了適應(yīng)我國高等教育發(fā)展的新形勢，深化大學(xué)公共英語課程的教學(xué)改革，提高教學(xué)質(zhì)量，滿足新時(shí)期國家和社會(huì)對(duì)人才培養(yǎng)的需要及國際交流的需要，提高大學(xué)生英語語言綜合應(yīng)用能力，特別是提高文化素養(yǎng)，天津大學(xué)文法學(xué)院大學(xué)英語教學(xué)二部增加了特色精品課程的比重，面向全校各非英語專業(yè)本科二年級(jí)學(xué)生開設(shè)這門公共英語選修課。

內(nèi)容概要

　　各類簡單的商務(wù)文體，分10個(gè)單元學(xué)習(xí)，每單元安排有常識(shí)預(yù)習(xí)、專題講座、復(fù)習(xí)反饋、課題作業(yè)和自主拓展五個(gè)項(xiàng)目。旨在了解商務(wù)活動(dòng)的一些基本理論知識(shí)與英語術(shù)語，使學(xué)生在今后的工作中能夠獨(dú)立應(yīng)對(duì)一些商務(wù)交往。書中以商務(wù)英語文章的閱讀為主，以商務(wù)英語的寫作技巧介紹為輔。同時(shí)，希望大家通過學(xué)習(xí)今后能夠運(yùn)用其中的專業(yè)術(shù)語，進(jìn)行商務(wù)方面的讀寫譯。

書籍目錄

Unit One Management and the Manager s JobUnit Two The Developing the Marketing MixUnit Three Job InterviewUnit Four Brand ManagementUnit Five Corporate CultureUnit Six TeamworkUnit Seven The Overview of Operations ManagementUnit Eight The Nature of Strategic ManagementUnit Nine E-BusinessUnit Ten Business Writing

章節(jié)摘錄

　　Planning. In a nutshell， planning includes determining what the or-ganization s position and situation should be in the future and deciding howbest to bring that situation about. Planning helps maintain managerial effec-tiveness by guiding future activities.　　Organizing. Once a manager has developed a workable plan， man-agement will lead to organize the people and other resources necessary tocarry about the plan. It also needs to plug people into different “slots” andget them to work together to achieve the organizational goals and plans.　　Leading. The function involves four different activities： One is moti- vating subordinates to expand effort. The activity gives employees the op- portunity to attain individual goals and rewards through their performance on the job. The second is leadership， which focuses on what the manager does to encourage organizational performance. The third part is dealing with groups and group processes. The initial creation of groups in a company is part of the organizing process. However， the manager must then deal with group members and activities， on an ongoing basis， from an interpersonal perspective. Communication is the fourth component of leading.

圖書封面

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