商務(wù)英語

前言

　　隨著經(jīng)濟(jì)全球化趨勢(shì)的不斷擴(kuò)大，中國(guó)參與國(guó)際商務(wù)活動(dòng)日趨頻繁，商務(wù)英語作為服務(wù)于國(guó)際商務(wù)活動(dòng)的工具和媒介，占據(jù)著不可或缺的重要地位。商務(wù)英語并非作為一門獨(dú)立的語言而存在，而是服務(wù)于一個(gè)專門行業(yè)的門類，其本質(zhì)離不開英語語言的基本規(guī)律，但也有著獨(dú)自的特點(diǎn)和應(yīng)用范圍，在國(guó)際商務(wù)活動(dòng)中發(fā)揮著獨(dú)特的作用。在國(guó)際商務(wù)交往中做到準(zhǔn)確、高效是從事國(guó)際商務(wù)活動(dòng)的人們希望達(dá)到的，而了解商務(wù)英語表達(dá)的范圍、模式、術(shù)語和規(guī)范，掌握其規(guī)律，無疑會(huì)在國(guó)際商務(wù)活動(dòng)中處于有利地位?！　　堵殘?chǎng)英語口語與寫作實(shí)訓(xùn)商務(wù)英語》即以實(shí)用、高效為指導(dǎo)思想編寫的一本應(yīng)用手冊(cè)。本書在編寫過程中，參閱了市場(chǎng)上多部商務(wù)叢書，在比較全面地覆蓋國(guó)際商務(wù)活動(dòng)中所涉及領(lǐng)域的同時(shí)，力求做到重點(diǎn)突出、實(shí)用高效，使讀者一書在手，基本解決日常商務(wù)活動(dòng)中遇到的英語表達(dá)問題。　　本書分為兩大部分。第一部分為口語實(shí)訓(xùn)，編排順序從宏觀政策到微觀的具體業(yè)務(wù)活動(dòng)。其中的業(yè)務(wù)活動(dòng)從源頭開始，包含自初步交往、實(shí)質(zhì)接觸、進(jìn)行往來、簽訂合同，直至解決紛爭(zhēng)的全過程。第二部分為寫作實(shí)訓(xùn)，概述部分。介紹了商務(wù)信函和合同寫作的基本原則和特點(diǎn)、日常業(yè)務(wù)信函的寫作實(shí)例和合同的寫作實(shí)例，均按照商務(wù)業(yè)務(wù)的流程和合同的基本種類進(jìn)行排列。

內(nèi)容概要

　　《商務(wù)英語》以實(shí)用、高效為指導(dǎo)思想編寫的一本應(yīng)用手冊(cè)?！渡虅?wù)英語》在編寫過程中，參閱了市場(chǎng)上多部商務(wù)叢書，在比較全面地覆蓋國(guó)際商務(wù)活動(dòng)中所涉及領(lǐng)域的同時(shí)，力求做到重點(diǎn)突出、實(shí)用高效，使讀者一書在手，基本解決日常商務(wù)活動(dòng)中遇到的英語表達(dá)問題。

書籍目錄

上篇　商務(wù)英語口語實(shí)訓(xùn)第一章　宏觀政策Unit 1 Concept of Foreign TradeUnit 2 Foreign Trade and Foreign TravelUnit 3 Customs Entries第二章　市場(chǎng)展望Unit 1 Economic LawUnit 2 Marketing Methods and Advertising第三章　業(yè)務(wù)操作Unit 1 Buying and SellingUnit 2 About the ContractUnit 3 Document and PaymentUnit 4 ShippingUnit 5 Complaints and ClaimsUnit 6 Insurance第四章　金融管理Unit 1 International FinanceUnit 2 Foreign ExchangeUnit 3 Banking下篇　商務(wù)英語寫作實(shí)訓(xùn)第一章　商務(wù)英語寫作概論第一節(jié) 外貿(mào)信函的特點(diǎn)第二節(jié) 外貿(mào)信函寫作第三節(jié) 外貿(mào)合同的特點(diǎn)第四節(jié) 外貿(mào)合同寫作第五節(jié) 合同中的句子第二章　信函寫作實(shí)例第一節(jié) 建立業(yè)務(wù)關(guān)系第二節(jié) 進(jìn)行業(yè)務(wù)往來第三章　合同寫作實(shí)例第一節(jié) 買賣合同第二節(jié) 租賃服務(wù)合同第三節(jié) 經(jīng)營(yíng)合作合同第四章　其他商務(wù)寫作實(shí)例第一節(jié) 日常業(yè)務(wù)活動(dòng)第二節(jié) 促銷和廣告第三節(jié) 商務(wù)報(bào)告第四節(jié) 業(yè)務(wù)描述第五節(jié) 市場(chǎng)調(diào)查附錄　商務(wù)英語術(shù)語Part 1　General BusinessPart 2　NegOtiationsPart 3　Business AdministrationPart 4　 Accounting and BankingPart 5　 InsurancePart 6　 Stock MarketPart 7　 MarketingPart 8　 Products and PricePart 9　 AdvertisingPart 10　E-CommercePart 11　Human ResourcePart 12　Corporate Culture參考書目

章節(jié)摘錄

　　Andrew： Were trying to increase our manufactured exports from India instead of just ship-ping raw materials， such as piecegoods instead of raw cotton， and also there may be things we could sell on the Continent that you dont want in the U.K. What do， you think， Mr. Pinter?　　Pinter： Thats a big， big question， Mr. Andrew. Frankly， I havent studied the problems of your country. But whatever you want to sell， itll pay you dollars for cents to do a lot of market research first.　　Andrew： Where can I get the information I need?　　Pinter： Well， for a start， from embassies and consulates， including your own， chambers of commerce and trade associations， local clearing banks， credit enquiry houses， ship-ping agents， trade magazines and customs import and export lists.　　Andrew： And what sort of information should I look for?　　Pinter： First of all youve got to find out if theres any demand for your merchandise， and what sort of competition youll meet. Then there are local conditions and prefer-ences. Take PaCkaging， say， if you sell to Belgium， youll need labels in two lan-guages， French and Flemish. Even colors are important.　　Andrew： You mean， just as in India we regard red and orange as lucky colors?　　Pinter： Exactly. And theres the packaging material. For instance， some countries dont allow hay or straw， in case they contain bugs.　　Andrew" What about advertising， and choosing selling agents?　　Pinter： If you can find a good advertising agent， by the way， I can put you in touch with some， its best to leave the choice of media to him. It all depends on your merchan-dise. T.V. and radio ads are best for some lines， magazines and trade papers for others， still mail order and direct selling for other goods. As for choosing a selling agent， thats got to be your number one priority. Sometimes youll choose a firm already established in your line， if you can find one who isnt already signed up；other times you might choose a guy whos new to the business but has plenty of get-up-and-go. But before you choose， make sure you get credit reports from his bank-ers.

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