管理與商務英語

內(nèi)容概要

　　面對全球化的企業(yè)競爭，出色的英語能力絕對是必要的。希望在談判桌上掌握全局指揮若定？想要隨時吸收最新、最快的經(jīng)貿(mào)資訊？就是現(xiàn)在，準備好提升你的商務英文能力！《管理與商務英語》針對你的需要，提供包括經(jīng)濟管理、商業(yè)談判、貿(mào)易往來等相關英語，讓你在全球化的商業(yè)舞臺，成功奪得先機！

書籍目錄

Unit One　Corporate Governance and Leadership（1）Section A Corporate GovernanceSection B Board of Directors and Higher Managerial PositionsSection C LeadershipUnit Two　Management Area（13）Section A Company StructureSection B Personnel Manager and Human Resources ManagerSection C Chief Knowledge OfficerUnit Three　Strategic Management（1）（26）Section A External and Internal EnvironmentSection B Organizational Structure and ControlSection C Other StrategiesUnit Four　Strategic Management（2）（41）Section A Acquisition StrategySection B Business-level and Corporate-level StrategySection C Competitive DynamicsUnit Five　Finding Jobs（56）Section A Job DescriptionSection B Advertisements for JobsSection C Applications and InterviewsUnit Six　Finance（70）Section A Important AccountsSection B　Stock MarketSection C Company PerformanceUnit Seven　A New Product（83）Section A Marketing A New ProductSection B Marketing ResearchSection C　Research ProcessUnit Eight　Advertisement and Promotion（100）Section A Advertising MediaSection B Promotional MixSection C　Efiective AdvertisementUnit Nine　Sales and Negotiation（117）Section A Sales Inquiries and Sales DocumentsSection B NegotiationSection C Types of Negotiation StylesUnit Ten　Distribution and Transport（137）Section A Distribution Channels and StrategiesSection B Transport Carriage and PackageSection C Transport Arrangements and DocumentsUnit Eleven　Insurance and Payment in Foreign Trsde（150）Section A　InsuranceSection B Arranging Cargo Insurance and Making Insurance ClaimsSection C Documentation and PaymentUnit Twelve　International Business（159）Section A　International BusinessSection B　Intemational Business TravelSection C　Business Ethics and Cultural DiversitySuggested Answers（175）

編輯推薦

　　面對全球化的企業(yè)競爭，出色的英語能力絕對是必要的。希望在談判桌上掌握全局指揮若定？想要隨時吸收最新、最快的經(jīng)貿(mào)資訊？就是現(xiàn)在，準備好提升你的商務英文能力！本書針對你的需要，提供包括經(jīng)濟管理、商業(yè)談判、貿(mào)易往來等相關英語，讓你在全球化的商業(yè)舞臺，成功奪得先機！

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