出版時間:2001-9-1 出版社:天津大學出版社 作者:田耀 頁數:383頁
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前言
為了進一步適應我國21世紀對外開放政策,使目前我國從事或即將從事外貿工作的人員加快提高自己的經貿及進出口業(yè)務素質,特別是英語水平,我們修訂了《新世紀經貿英語》一書。本書以簡單、準確的英語講述了基礎經濟學、基礎金融學和外貿進出口業(yè)務等方面的知識。本書難度適中,覆蓋面廣。 我們修訂本書的目的主要是與時俱進,使讀者能在一冊書中同時系統(tǒng)地學習和掌握一套完整、全新的經貿知識,即基礎經濟學知識、基礎金融學知識和外貿進出口業(yè)務知識,從而提高讀者在經貿業(yè)務實踐中正確運用經貿知識和使用標準英語的能力?! ”緯Z言風趣,講解簡明易懂,讀來流暢清晰。本書每課后均附有單詞注釋、概念注解、難句翻譯和綜合練習,有利于讀者加深理解?! ¢喿x本書既能提高英語閱讀水平和語言表達能力,增長讀者的經濟學、金融學和外貿進出口業(yè)務知識,又能擴大專業(yè)詞匯量,提高閱讀高難度原版經貿著作的能力?! ”緯粌H適用于高等院校外貿英語專業(yè)的學生,也適用于參加外貿英語專業(yè)自學考試的高職學生和中專學生。對其他專業(yè)的讀者也能起到很好的經貿知識入門指導作用。 由于時間倉促及編者水平有限,難免有疏漏和不妥之處,望廣大同行和讀者指正。
內容概要
本書由基礎經濟學、基礎金融學和進出口業(yè)務三部分組成。本書的每課都配有英漢注釋、綜合練習及全部練習答案。所用英語規(guī)范、生動,符合當今經貿英語的實際。讀者在研讀此書后既能學習經貿業(yè)務知識,又能學到現(xiàn)代流行的經貿英語。
書籍目錄
1. What Is Economics2. To Satisfy Human Wants by Using Economic Resources3. Types of Economic Systems4. Adam Smith & John Maynard Keynes5. Opportunity Costs and Marginal Costs6. Sources of High Productivity7. Perfect Competition & Monopolistic Competition8. The Characteristics of Monopoly9. The Characteristics of Oligopoly10. The Concept of Aggregrate Supply and Aggregate Demand 11. The Consumption, Saving, Investment Relationship12. Employment and Unemployment13. What Is Full Employment14. The Nature of Inflation15. Demand-pull Inflation and Cost-push Inflation16. The Role of Govemment17. Sources of Government Revenues18. Money and Its Functions19. Balance of Payments20. Foreign Exchange and Foreign Exchange Rate21. Foreign Exchange Market22. Exchange Rate Determination23. The Intemational Monetary System24. The Money Market25. Tools of Monetary Policy26. The Structure of Financial Markets27. The International Monetary Fund28. Introduction to International Trade29. The Advantage of International Trade 30. European Economic Community31. Trade Tenns32. Barriers to International Trade33. Technology Transfer34. Business Internet35. Futures Trading36. Business Negotiation37. Contract38. Letter of Credit39. Bill of Exchange40. Bill of Lading41. Marine Insurance42. Lloyds43. Commodity Inspection44. Transportation45. Arbitration46. Advertising47. Multinational Corporations48. The World TradeOrganization49. Tenders50. What Is Marketing
章節(jié)摘錄
Economics is basically the study of the decisions a society makes regard-ing the production of goods and services and the division of this among its peo-ple. As we shall see, different societies make these decisions in very differentways, but all societies are faced with the same problems —— how to use theireconomic resources to the best possible advantage. By economic resources we mean all natural, human, and manufacturedresources that go into the production of goods and services. That includes allthe factory and farm buildings and all the equipment, tools and machinery usedto produce manufactured goods and agricultural products; all tmnspotaion andcommunication facilities. labor is a very broad term that covers all different mental and physical ca-pabilities and skill possessed by human beings that can be used to producegoods and services. Labor is thus the largest single resource or input availableto any society. Labor is scarce relative to the desire for the output of goods andservices made with the help of labor. Labor consists of the services provided bydoctors, teachers, drivers, construction workers and so forth. Simply speak-iog, labor comprises the physical and mental skills and capabilities possessedby humans, which are used in the process of production. Capital is divided into two categories. One is financial capital that con-sists of "paper" assets or claims like bonds, stocks and savings accounts.
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