當代商務英語閱讀教程

內(nèi)容概要

　　本教材是專門為高職高專商務英語專業(yè)學生精心編寫的。由著名英語專家主編，高職商務英語教學一線骨干教師、本科商務英語教學專家、英語語言教育專家和企業(yè)商務英語培訓教師聯(lián)袂編寫，并由外籍商務英語專家審定把關。本教材有以下特點：
　　起點、難度適當，符合高職學生特點，注重語言基本功，強化聽說讀寫譯技能訓練，富有時代特色，商務與語言有機銜接，重在培養(yǎng)職業(yè)能力，適應商務職場需要，配有光盤、多媒體課件及網(wǎng)站，方便課余鞏固。

書籍目錄

Unit 1　汽車與交通
　Topic-based Content：Automobiles and Transportation
　Topic Readin9：Extracts of Automobiles and Transportation
　Extract 1：Automobile Industry
　　[相關鏈接] Related Link：Brands of Cars
　Extract 2：Traffic Congestion and Its Solution
　　[文化鏈接] Culture Link：Carpool／Vanpool
　Extract 3：China’S Drive for Local Car Brands
　Extract 4：China Starts Driving in Style
　　[文化鏈接] Culture Link：Driving Through
　　[實例鏈接]　Link to Authentic Document：Car Exchange Agreement
Unit 2　“租”出好生意
　Topic-based Content：Leasing
　Topic Readin9：Extracts of Leasing
　Extract 1：How to Choose an Equipment Leasing Company
　Extract 2：Equipment Leasing
　　[實例鏈接]　Link to Authentic Document：Rental Agreement
　Extract 3：Leasing Advantages
　　[相關鏈接] Related Link：租約小知識
　Extract 4：How Do I Buy My Car at the End of the Lease?
　　[實例鏈接]　Link to Authentic Document：LEASE
Unit 3　觀光“財?shù)馈?br />　Topic-based Content：Tourism
　Topic Readin9：Extracts of Tourism
　Extract 1：Tourist Industry
　Extract 2：Planning Your Trip
　　[文化鏈接] Culture Link：To Be Time Travelers
　　[相關鏈接] Related Link：China to Become the Second Largest Tourism
Economy with in the Decade
　Extract 3：Safety and Security Warning
　Extract 4：Cultural Tourism
　　[實例鏈接]　Link to Authentic Document·A Tourist Promotional
Letter
Unit 4　商貿(mào)經(jīng)典路——絲綢之路
　Topic-based Content：Silk Route
　Topic Readin9：Extracts of Silk Route
　Extract 1：The Story and Its Significance
　Extract 2：Foreign Influence
　　[相關鏈接] Related Link：The Region of the Silk Route
　Extract 3：Marco Polo on the Silk Route
　Extract 4：Living In Silk：Chinese Textiles through 5，000
Years
　　[文化鏈接] Culture Link：Digital Silk Road
Unit 5　創(chuàng)意掘金
　Topic-based Content：Creative Industry
　Topic Readin9：Extracts of Creative Industry
　Extract 1：Definition and Boundaries of Creative Industry
　Extract 2：Significance of Creative Industry
　　[文化鏈接] Culture Link：The Best Product Design of 2006
　Extract 3：Creative Industry in the Wodd
　Extract 4：Creative Industry in UK
　　[相關鏈接] Related Link：An 0仟1cla]Measure of Innovation
Unit 6　服務至上＆休閑招財
　Topic-based Content：Service&Leisure Industry
　Topic Readin9：Extracts of Service&Leisure Industry
　Extract 1：Leisure Industry
　Extract 2：Services
　　[文化鏈接] Culture Link：The Forgotten Pioneer of Corporate
Design
　Extract 3：Service Industries
　Extract 4：Leisure Society
　　[相關鏈接] Related Link：Public Utilities　
　　……
Unit 7　商界談吃
Unit 8　期中復習
Unit 9　商界英雄記
Unit 10　企業(yè)及其系統(tǒng)
Unit 11　管理科學管窺
Unit 12　聚焦企業(yè)文化
Unit 13　“交往”手段制勝
Unit 14　兼并浪潮
Unit 15　證券英語趣談
Unit 16　期末復習
參考文獻

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