環(huán)球商務(wù)英語教程2

出版時間:2008-1  出版社:華東師范大學(xué)出版社  作者:本社  頁數(shù):139  

前言

  Global Links: English for International Business is a three-level course that teaches the basic language and grammar structures needed to communicate in business: It is designed for adult students on the false beginner, low-intermediate, and intermediate levels who are employed as executives or are studying to enter the business world in that capacity. Global Links covers all four language skills, with special emphasis on the speaking and listening skills that managers need in international business.  FOCUS AND APPROACH  The goal of Global Links is to teach students the English they will need to communicate effectively in a professional environment. Students learn key vocabulary, social language, and structures through a progression of models and practice activities. Key language is recycled from module to module and unit to unit. Realistic tasks provide opportunities for students to produce the language they will need in common business situations.  Global Links is designed to meet the specialized needs of businesspeople and the instructors who teach them. Its modular design can flexibly accommodate students who are executives or managers and whose busy schedules may cause them to attend class irregularly. Although units are sequenced and reinforce previous learning, each can stand on its own. Within each unit, content is organized into self-contained twopage modules so that each lesson can be completed in a single class.

內(nèi)容概要

本書專門為非英語國家學(xué)習(xí)者掌握商務(wù)英語表達而編寫。供高等學(xué)校本、??茖W(xué)生,商務(wù)英語培訓(xùn)學(xué)校、外企、跨國公司及涉外工作的學(xué)習(xí)者使用?! ”緯x聽力材料、閱讀素材、案例、圖表、數(shù)據(jù)均源于跨國公司真實材料??缥幕Z境的商務(wù)英語設(shè)計幫助學(xué)習(xí)者了解全球各國或地區(qū)不同的文化背景和商務(wù)習(xí)俗知識?! ”窘滩挠小董h(huán)球商務(wù)英語教程1》和《環(huán)球商務(wù)英語教程2》兩冊。本書為第2冊,有十四個單元,每個單元由商務(wù)會話、商務(wù)技能和環(huán)球溝通三個模塊組成。 模塊一:商務(wù)會話 啟動部分(Getting started)介紹了該單元的主要社交表達、詞匯和語法要點。學(xué)生通過看或聽商務(wù)場合的真實材料,開啟運用語言之旅。 會話部分(Conversation)引導(dǎo)學(xué)生使用商務(wù)交際中的常用表達和重要句型,以及根據(jù)場合和聆聽對方說話來靈活選用恰當(dāng)?shù)谋磉_。語音訓(xùn)練,如節(jié)奏、語調(diào)和重音放在其后。 模塊二:商務(wù)技能 聽力部分(Listening)通過豐富多樣的真實材料和活動來提高學(xué)生的能力。 口語部分(Speaking)則通過信息海、同伴對練、角色扮演和小組活動來幫助學(xué)生開口說話??谡Z練習(xí)還注意強化句子結(jié)構(gòu)和詞匯的操練,注重信息的傳遞,以適應(yīng)工作場合的商務(wù)表達需要。 模塊三:環(huán)球溝通。 分為閱讀部分和寫作部分。

書籍目錄

框架與語言點安排順序致謝前言Unit 1 談?wù)撃闼诘墓綰nit 2 展開對話Unit 3 安排會面及日程Unit 4 取得成功Unit 5 業(yè)績提升Unit 6 描述過程Unit 7 團隊合作Unit 8 應(yīng)對變化Unit 9 客戶和顧客Unit 10 公司目標(biāo)Unit 11 描述并比較產(chǎn)品Unit 12 管理面臨的挑戰(zhàn)Unit 13 動力和生產(chǎn)力Unit 14 廣告策略活動材料口語活動語言點小結(jié)詞匯課文譯文商務(wù)英語實用表達Ⅱ

編輯推薦

  《環(huán)球商務(wù)英語教程2》所選聽力材料、閱讀素材、案例、圖表、數(shù)據(jù)均源于跨國公司真實材料。跨文化語境的商務(wù)英語設(shè)計幫助學(xué)習(xí)者了解全球各國或地區(qū)不同的文化背景和商務(wù)習(xí)俗知識。

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