當(dāng)代商務(wù)英語綜合教程1

內(nèi)容概要

《當(dāng)代商務(wù)英語綜合教程》第一至四冊為基礎(chǔ)階段精讀教材，供高職高專商務(wù)英語專業(yè)或應(yīng)用英語專業(yè)學(xué)生使用，也可供程序相當(dāng)?shù)淖詫W(xué)者使用。     本教材是專門為高職高專商務(wù)英語專業(yè)學(xué)生精心編寫的。由著名英語專家主編，高職高專商務(wù)英語教學(xué)一線骨干教師、本科商務(wù)英語教學(xué)專家、英語語言教育專家和企業(yè)商務(wù)英語培訓(xùn)教師聯(lián)袂編寫，由外籍商務(wù)英語專家審定把關(guān)。 　　本教材特點(diǎn)：起點(diǎn)、難度適當(dāng)，符合高職學(xué)生的實際特點(diǎn)；注重語言基本功，強(qiáng)化聽說讀寫譯技能訓(xùn)練；富有時代特色，商務(wù)與語言有機(jī)的銜接；重在培養(yǎng)職業(yè)能力，適應(yīng)商務(wù)職場的需要；配有光盤、多媒體課件及網(wǎng)站，方便課余鞏固。

書籍目錄

AcknowledgementAbbreviationsPronunciation TableBookmapUnit 1　Text A How to Get Straight A's　Language in Use　Text B Dell's StoryUnit 2　Text A A Brand-new Pair of Shoes　Language in Use　Text B Wrigley'sUnit 3　Text A The Making of a Success Story　Language in Use　Text B AuctionUnit 4　Text A The Top Five Inventions That Shrunk the World　Language in Use　Text B Thank God It's Friday!Unit 5　Text A Beauty and Love　Language in Use　Text B A Starbucks StoryUnit 6　Text A If Only　Language in Use　Text B The Baker Who Beat McDonald'sUnit 7　Text A A Good Heart to Lean on　Language in Use　Text B SamsungUnit 8　Text A Pets -- A Part of American Family　Language in Use　Text B Walt Disney: A Short Biography Unit 9　Text A Doing Well by Doing Good　Language m Use　Text B Human Resources ManagementUnit 10　Text A If I Were a Boy Again　Language in Use　Text B Black TuesdayUnit 11　Text A A Lesson Learned at Midnight　Language in Use　Text B Different Types of StocksUnit 12　Text A Ask, Ask, Ask　Language in Use　Text B The Wal-Mart StoryUnit 13　Text A The Littlest Fire-fighter　Language in Use　Text B FORD Motor Company HistoryUnit 14　Text A The Daffodil Principle　Language in Use　Text B Sales PromotionUnit 15　Text A My Forever Valentine 　Language in Use　Text B The History of Coca ColaUnit 16　Text A The Midnight Visitor　Language in Use　Text B Hans Wilsdorf and His Amazing WatchGrammar ReferencesStyle GuidesGlossaryPresupposed Vocabulary List

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