商務(wù)英語(yǔ)閱讀

前言

　　隨著對(duì)外開放的不斷深入，我國(guó)同世界各個(gè)國(guó)家和地區(qū)的經(jīng)濟(jì)合作與貿(mào)易關(guān)系迅速發(fā)展，對(duì)外經(jīng)濟(jì)貿(mào)易往來(lái)和交流活動(dòng)日益增多，對(duì)具有國(guó)際競(jìng)爭(zhēng)力的復(fù)合型商務(wù)人才的需求也越來(lái)越大，同時(shí)，也對(duì)從事或即將從事國(guó)際商務(wù)活動(dòng)人員的專業(yè)知識(shí)和外語(yǔ)素質(zhì)提出越來(lái)越高的要求。近年來(lái)，商務(wù)英語(yǔ)在我國(guó)經(jīng)濟(jì)生活和工作中的應(yīng)用范圍日益擴(kuò)大，并已成為經(jīng)貿(mào)類、外語(yǔ)類專業(yè)學(xué)生必修的一門重要專業(yè)課程。本書編寫的主要目的是提高高校經(jīng)貿(mào)類、外語(yǔ)類學(xué)生的英語(yǔ)水平，使用對(duì)象主要為高職高?；虮究平?jīng)貿(mào)類、外語(yǔ)類專業(yè)的學(xué)生，也可作為從事對(duì)外經(jīng)貿(mào)活動(dòng)的人員提高商務(wù)英語(yǔ)水平的閱讀用書?！　”緯灿?3個(gè)單元，內(nèi)容涵蓋：1.國(guó)際貿(mào)易2.國(guó)際營(yíng)銷3.國(guó)際金融4.國(guó)際商法5.國(guó)際運(yùn)輸6.國(guó)際投資7.國(guó)際稅收8.國(guó)際技術(shù)轉(zhuǎn)讓9.跨國(guó)財(cái)務(wù)管理10.高科技產(chǎn)品營(yíng)銷11.信息系統(tǒng)12.商務(wù)溝通13.廣告媒介14.領(lǐng)導(dǎo)才能15.公司文化16.品牌管理17.兼并、收購(gòu)與重組18.跨文化19.消費(fèi)者行為20.全球化21.企業(yè)戰(zhàn)略22.商務(wù)旅游23.電子商務(wù)。內(nèi)容涵蓋了商務(wù)活動(dòng)的方方面面，教師在教學(xué)過(guò)程中可根據(jù)各高校不同專業(yè)、不同教學(xué)對(duì)象、不同的教學(xué)目標(biāo)及課時(shí)量的差異對(duì)各單元內(nèi)容進(jìn)行取舍。　　在編寫體例上，每單元各包含Text A、B、C三篇文章。在單元開頭有2道思考題，內(nèi)容是與該單元主題相關(guān)的背景知識(shí)問(wèn)答或相關(guān)案例分析等，目的是讓讀者對(duì)本單元的主要內(nèi)容有一個(gè)感性的認(rèn)識(shí)，可作為閱讀前的初步討論題，在閱讀后也可再次討論，以使學(xué)生對(duì)文章內(nèi)容有更深入的認(rèn)識(shí)。每單元的三篇文章，其閱讀難度從易到難，分別是TextA、Text B和Text C。Text A基本上以介紹本章的基本定義、概念及有關(guān)理論為主，TextB與Text C是該概念的應(yīng)用或在相關(guān)領(lǐng)域的拓展；三篇文章內(nèi)容上相互補(bǔ)充，形成有機(jī)整體，所引用的資料大多為最新發(fā)表且來(lái)自權(quán)威官方網(wǎng)站的文章；三篇文章在閱讀難度上逐步遞進(jìn)，這種編排方式與讀者的閱讀心理相得益彰；讀者閱讀后，既能夠?qū)Ξ?dāng)前國(guó)際商務(wù)的方方面面有個(gè)整體了解，又能在實(shí)際應(yīng)用上得到具體指導(dǎo)。每篇文章后有詞匯表、課文注釋，注釋提供課文中出現(xiàn)的專有名詞及部分語(yǔ)言難點(diǎn)的解釋，其目的是幫助讀者更好地理解課文、理解文章中的難句和專業(yè)性極強(qiáng)的概念。課后練習(xí)題主要供閱讀后使用，Text A的練習(xí)題型為判斷題、填空題和英譯漢，Text B的練習(xí)題型為選擇題、單詞配對(duì)題和問(wèn)答題，Text C的練習(xí)題型有完型填空題、漢譯英和單詞填字游戲，這些配套練習(xí)可以很好地幫助讀者檢查自己對(duì)課文的理解程度并鞏固商務(wù)英語(yǔ)專業(yè)知識(shí)。

內(nèi)容概要

本書共有23個(gè)單元、內(nèi)容包括：國(guó)際貿(mào)易、國(guó)際營(yíng)銷、國(guó)際金融、國(guó)際商法、國(guó)際運(yùn)輸、國(guó)際投資、國(guó)際稅收、國(guó)際技術(shù)轉(zhuǎn)讓、跨國(guó)財(cái)務(wù)管理、高科技產(chǎn)品營(yíng)銷、信息系統(tǒng)、商務(wù)溝通等，涵蓋了商務(wù)活動(dòng)的方方面面，教師在教學(xué)過(guò)程中可根據(jù)各高校不同專業(yè)、不同教學(xué)對(duì)象、不同的教學(xué)目標(biāo)及課時(shí)量的差異對(duì)各單元內(nèi)容進(jìn)行取舍。

書籍目錄

Unit One: International Trade  Pre-reading activity  Text A  Text B  Text CUnit Two: Marketing  Pre-reading activity  Text A  Text B  Text CUnit Three : International Finance  Pre-reading activity  Text A  Text B  Text CUnit Four:International Business Law  Pre-reading activity  Text A  Text B  Text CUnit Five: International Transportation  Pre-reading activity  Text A  Text B  Text CUnit Six: International Investment  Pre-reading activity  Text A  Text B  Text CUnit Seven: International Taxation  Pre-reading activity  Text A  Text B  Text CUnit Eight:International Technology Transfer   Pre-reading activity  Text A   Text B  Text CUnit Nine: Multinational Financial Management  Pre-reading activity  Text A  Text B  Text CUnit Ten: Marketing High-Tech Products  Pre-reading activity  Text A  Text B  Text CUnit Eleven: Information System  Pre-reading activity  Text A  Text B  Text CUnit Twelve: Business Communication  Pre-reading activity  Text A  Text B  Text CUnit Thirteen: Advertising Media  Pre-reading activity  Text A  Text B  Text CUnit Fourteen: Leadership  Pre-reading activity  Text A  Text B  Text CUnit Fifteen: Corporate Culture  Pre-reading activity  Text A  Texf B  Text CUnit Sixtee: Brand Management  Pre-reading activity  Text A   Text B  Text CUnit Seventeen: Merger, Acquisition and Restructuring  Pre-reading activity  Text A  Text B  Text CUnit Eighteen: Working Through Cross Culture  Pre-reading activity  Text A  Text B   Text CUnit Nineteen: Consumer Behavior  Pre-reading activity  Text A  Text B  Text CUnit Twenty: Globalization  Pre-reading activity  Text A  Text B  Text C Unit Twenty-One: Corporate Strategy  Pre-reading activity  Text A   Text B  Text C Unit Twenty-Two: Business Tourism  Pre-reading activity  Text A  Text B  Text CUnit Twenty-Three: Electronic Commerce  Pre-reading activity  Text A  Text B  Text C

章節(jié)摘錄

　　Those include high inflation， misallocation of capital， overinvestment in heavy industry，and the accelerated use of scarce resources and environmental degradation， Mr. Sanft wrote.　　The possible bubble in real estate is spilling over to places like Hong Kong， where lastyear a mainland Chinese citizen purchased a luxury apartment at what was believed to be thehighest price ever on a per-square-foot basis.　　Over the weekend， the Hong Kong developer Sun Hung Kai Properties sold 900apartments in its new Yoho Midtown complex at prices that were almost double those of ayear earlier.　　The rebound in Taiwan looks equally impressive but likewise is fraught with obstacles.　　Data released Monday showed the islands economy powering ahead at an annualized rateof 18 percent in the fourth quarter， significantly above economists expectations.　　It is the latest piece of good news for the district， whose reliance on exports meant that ittook a hard hit during the global economic crisis. Unemployment has come down slightly， to5.7 percent， after peaking at more than 6 percent in August， and several companies inTaiwans huge semiconductor manufacturing industry have announced plans to hire thousands　　f workers this year as orders pick up.

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