城市會展

內(nèi)容概要

　　本教材的編寫得到成都大學(xué)的鼎力支持，并被列為學(xué)校2008年度校級立項(xiàng)教材。本著立足地方、服務(wù)全國的宗旨，我們選取了以成都會展為主、以全國會展為限的教材編寫內(nèi)容。根本目的就是想為英語學(xué)習(xí)者(英語專業(yè)或非英語專業(yè)學(xué)生)及涉外會展工作者提供一部實(shí)用的會展英語閱讀教材，提供相關(guān)資源鏈接的方向。

作者簡介

　　宗端華，英國語文學(xué)學(xué)士，世界歷史學(xué)碩士，成都大學(xué)外國語學(xué)院副教授。先后主講英美文學(xué)史、英美文選、英語寫作及大學(xué)英語等課程，主研方向?yàn)橛⒚牢膶W(xué)（史）及文學(xué)翻譯。先后發(fā)表論／譯著三十余篇（部）。有影響的作品主要有：《軍情6處》（歷史文學(xué)譯著）、《七層樓》（文學(xué)譯著）、《中國名勝古跡精華雙語要覽》（編著）、《英語寫作語言與技巧》（編著）、《不是金子也發(fā)光一一非標(biāo)準(zhǔn)英語在英美文學(xué)作品中的妙用》（論文）、《文學(xué)非標(biāo)準(zhǔn)英語漢譯初探》、《斯賓諾莎“民主政治”中的專制主義傾向》（論文）等?！　±钇?，成都大學(xué)外國語學(xué)院教授。主要研究領(lǐng)域?yàn)椋何幕c國際傳播、語用學(xué)、應(yīng)用翻譯理論與實(shí)踐。2009年在澳大利亞國立大學(xué)學(xué)習(xí)?！　〗陙戆l(fā)表中英文論文三十余篇。其中在核心刊物發(fā)表中英專業(yè)論文十二篇；主編或參編已出版的編著、教材、習(xí)題集、字典、專集十余本。近五年來，主持省、廳、市級科研與教改項(xiàng)目共9項(xiàng)，參與主持省、廳、市級科研與教改項(xiàng)目共15項(xiàng)。擔(dān)任了四川省級精品課程“英語視聽說”課程負(fù)責(zé)人與主講人。2010年獲得第六屆四川省高等教育教學(xué)成果獎二等獎。擔(dān)任過英語專業(yè)的多門主干課程的主講教學(xué)，其閱讀教學(xué)與英語視聽說教學(xué)受到同行專家和學(xué)生的高度肯定和贊揚(yáng)。

書籍目錄

Unit One
　　　Text A　An Overview of Chinese MICE Cites
　　　Text B　Chengdu Convention & Exhibition Industry
　　　Supplementary Reading　Chengdu--A Historical and Cultural City
Where One Would not Think of Leaving Once There
Unit Two
　　 Text A　City Exhibition and Urban Economy
　　 Text B　Chengdu Exhibition Venues and Organizations
　　 Supplementary Reading　Chengdu Cuisine
Unit Three
　　 Text A　City Exhibition and Internationalization
　　 Text B　The Ninth Western China International Fair
　　 Supplementary Reading　Travel in Chengdu
Unit Four
　　 Text A　City Exhibition and Cultural Exchange
　　 Text B　Chengdu Floral Exposition
　　 Supplementary Reading　Life in Chengdu
Unit Five
　　 Text A　MICE Tourism and Urban Competitiveness
　　 Text B　The Tenth Western China International Fair
　　 Supplementary Reading　Sichuan Opera
Unit Six
　　 Text A　MICE and City Life
　　 Text B　The 1 lth Chengdu Motor Show (CDMS 2008)
　　 Supplementary Reading　Chengdu Culture & Education
Unit Seven
　　 Text A　Current Situation and Development Of the MICE
Industry
　　 Text B　The 2006 EU-China Partenariat in Chengdu
　　 Supple~nentary Reading　Mount Emei and Dujiangyan Irrigation
System
Unit Eight
　　 Text A　Exhibition Planning and Layout of the Hall
　　 Text B　Intangible Cultural Heritage of Sichuan
　　 Supplementary Reading　Dazu Rock Carvings
Unit Nine
　　 Text A　Application of E-commerce in City Exhibition
　　 Text B　The 58th Auto Parts Fair in Chengdu
　　 Supplementary Reading　Jinsha Ruins Museum
Unit Ten
　　 Text A　MICE and the City Brand
　　 Text B　The 4th China Expo Forum for International Cooperation
in
　　　　　　　　Chengdu
　　 Supplementary Reading　Sanxingdui History Museum
Unit Eleven
　　 Text A　Requirements of the English Language Professionals Under
the
　　　　　　　　Rapid Development of Exhibition Industry
　　 Text B　China (Chengdu) International Food & Tourism Expo
2009
　　　Supplementary Reading　Farmyard Merriment in Sichuan
Unit Twelve
　　　Text A　Exhibition Contract Negotiation
　　 Text B　Chengdu National Sugar and Alcoholic Fair
　　　Supplementary Reading　Jiuzhaigou Valley Scenic and Historical
Interest Area: World Natural Heritage
Unit Thirteen
Unit Fourteen
Unit Fifteen
Appendix

章節(jié)摘錄

　　city is required to offer adequate cultural supporting facilities， such as exhibitionvenues， hotels， theaters or sports facilities， libraries， cafes and bars， galleries and thelike. Founded in 1997， Chengdu Exhibition & Travel Group （referred to as ETG）established Chengdu International Convention & Exhibition Centre （Shawan） andJiuzhai Paradise International Resort & Convention Centre. In 2008， a larger-scale andmore advanced exhibition center——-Century City New International Convention &Exhibition Centre was completed. These exhibition venues and facilities provide materialfoundation for the development of Chengdu exhibition industry.　　Holding an exhibition challenges the host city‘s cultural creativity. On the onehand， various ceremonies and performances make great claims on the host. On the otherhand， higher demands are set on the host’s cuhivatjon qualities in integral imageplanning， space design and graphic design of the exhibition. Furthermore， the cityexhibition causes cultural talents to receive training opportunities so that the number ofthe local talents who are engaged in planning and creating the large-scale exhibition ison the rise. For instance， since 1997， the ETG has been successful in holdingnationwide or international large-scale exhibitions and expositions such as China SportShow， and National Sugar and Alcoholic Commodities Fair. Currently， some large andmedium-sized cities such as Wuhan， Kunming， and Qingdao have invited the group toshare the development model to their infrastructure.　　The city exhibition makes all efforts to establish its cultural brand. The developmentof city exhibition serves as an ideal arena for cultural interaction of ec　　nomies，technologies and cultures from home and abroad， which enriches people‘s life. Moreimportant， host cities also utilize the exhibition to brand and spread themselves. As aresult， exhibition will become a symbol of competitiveness and attraction. Exhibition alsooffers a platform for different cultures to learn from each other and gain experience. Cityexhibition is a cultural event in nature because it takes the form of exposition， employstechnologies as a means of presentation， and is supp　　rted by culture.　　Top priority ought to be given to quality， brand and features of city exhibitiondevelopment. Chengdu exhibition should lay great emphasis on regional and culturalcharacteristics， preferring “optional and special” features to “l(fā)arge and comprehensive”ones. “The crying obligation is how to take advantage of superior resources in Chengdu，so that certain exhibition items or events related to Chinese medicine， food， agricultureand consumer goods can be nurtured and established， for these items have striking andcompetitive edge. “ Currently， in the process of urbanization， city exhibition promotesnot only economy， but also city culture as well as citizens’ spiritual life on a deeperlevel. In conclusion， exhibition is a booster for the cultural development of a modemcity. 　　……

圖書封面

評論、評分、閱讀與下載

---

    城市會展 PDF格式下載

---