新經(jīng)濟(jì)管理英語

內(nèi)容概要

　　本書是為管理專業(yè)本科及MBA碩士研究生編寫的專業(yè)英語教程。全書分為9個(gè)模塊（Section）18個(gè)單元（Unit），其內(nèi)容涵蓋管理與決策、經(jīng)濟(jì)學(xué)、組織行為與人力資源、市場(chǎng)營銷、生產(chǎn)與運(yùn)營管理、戰(zhàn)略管理、會(huì)計(jì)與財(cái)務(wù)、項(xiàng)目管理、信息與知識(shí)管理等方面，選文語言規(guī)范準(zhǔn)確，體裁多樣。每個(gè)單元由精讀、泛讀、專業(yè)詞匯注釋、練習(xí)4部分組成。本書采用模塊化設(shè)計(jì)，與學(xué)生所學(xué)專業(yè)內(nèi)容結(jié)合緊密，針對(duì)性強(qiáng)，能激發(fā)學(xué)習(xí)積極性。通過本書的學(xué)習(xí)，學(xué)生可以有效地掌握經(jīng)濟(jì)、管理方面的專業(yè)詞匯，提高閱讀和寫作能力。
　　本書除了用于管理和經(jīng)濟(jì)專業(yè)本科及MBA碩士研究生專業(yè)英語教材外，也可作為其他相關(guān)專業(yè)的專業(yè)外語教材，以及相關(guān)專業(yè)人士英語自學(xué)材料。

書籍目錄

Section 1 Management and Decision Making
 Unit 1 Management
 Part 1 Intensive Reading Managements
New Paradigms
 Notes
 Part 2 Extensive Reading Gentlemen,
This Is Football
 Notes
 Exercises
 Unit 2 Decision Making
 Part 1 Intensive Reading
Introduction to Decision Making Methods
 Notes
 Part 2 Extensive Reading Elements of
Decisions
 Notes
 Exercises
Section 2 Economics
 Unit 3 The Outline of Economy
 Part 1 Intensive Reading
Economics.The Foundation of Business
 Notes
 Part 2 Extensive Reading Ten
Principle of Economics
 Notes
 Exercises
 Unit 4 The Outline of Economy
 Part 1 Intensive Reading
Money.Introduction
 Notes
 Part 2 Extensive Reading Optimal
Response to the Fed Printing Dollars
 Notes
 Exercises
Section 3 Organizational Behavior and Human Resource
 Unit 5 Organizational Behavior
 Part 1 Intensive Reading An Overview
of Organizational Behavior
 Notes
 Part 2 Extensive Reading Global
Organizational Behavior
 Notes
 Exercises
 Unit 6 Human Resource
 Part 1 Intensive Reading HR
Management Contributes to Organizational
 Success
 Notes
 Part 2 Extensive Reading An Overview
of Human Resource Management
 Notes
 Exercises
Section 4 Marketing
 Unit 7 The Concept of Marketing
 Part 1 Intensive Reading What Is
Marketing?
 Notes
 Part 2 Extensive Reading
Swatehmobile:Is the Time Right forSmall Cars
 Notes
 Exercises
 Unit 8 International Marketing
 Part 1 Intensive Reading Global
Marketing in the Twenty-First Century
 Notes
 Part 2 Extensive Reading Look Whos
Stalking Wal-Mart
 Notes
 Exercises
Section 5 Production and Operations Management
 Unit 9 Operations Management and Product
Development
 Part 1 Intensive Reading
Introduction to Operations Management
 Notes
 Part 2 Extensive Reading Product
Development Process
 Notes
 Exercises
 Unit 10 Supply Chain Management and Quality
Management
 Part 1 Intensive Reading Supply
Chain Management
 Notes
 Part 2 Extensive Reading Quality
Management and Jurans Legacy
 Notes
 Exercises
Section 6 Strategic Management
 Unit 11 An Overview on Strategic Management
 Part 1 Intensive Reading The
Strategic Management Process
 Notes
 Part 2 Extensive Reading
Understanding Strategy
 Notes
 Exercises
 Unit 12 Industry Analysis
 Part 1 Intensive Reading The Five
Competitive Forces That Shape Strategy(Part I )
 Notes
 Part 2 Extensive Reading The Five
Competitive Forces That Shape
 Strategy (Part II )
 Notes
 Exercises
Section 7 Accounting and Financial Management
 Unit 13 Accounting
 Part 1 Intensive Reading A Review of
Accounting
 Notes
 Part 2 Extensive Reading Management
Accounting as Normal Social Science
 Notes
 Exercises
 Unit 14 Financial Management
 Part 1 Intensive Reading The
Fundamental of Financial Management
 Notes
 Part 2 Extensive Reading Financial
Performance and Goal Setting
 Notes
 Exercises
Section 8 Project Management
 Unit 15 Project Management and Project Manager
 Part 1 Intensive Reading
Introduction to Project Management
 Notes
 Part 2 Extensive Reading How to Be a
Successful Project Manager
 Notes
 Exercises
 Unit 16 Project Planning
 Part 1 Intensive Reading Planning
Fundamentals
 Notes
 Part 2 Extensive Reading Project
Management of Unexpected Events
 Notes
 Exercises
Section 9 Information Management
 Unit 17 Framework of Information Management
 Part 1 Intensive Reading Towards a
Framework for Information Management
 Notes
 Part 2 Extensive Reading Barriers to
Information Management
 Notes
 Exercises
 Unit 18 Issues of Information Management
 Part 1 Intensive Reading Information
Management
 Notes
 Part 2 Extensive Reading Corporate
Portals:a Literature Review of a New Concept in Information
Management
 Notes
 Exercises

編輯推薦

　　朱煜明主編的《新經(jīng)濟(jì)管理英語》根據(jù)管理和經(jīng)濟(jì)專業(yè)核心課程的設(shè)置情況，采用系統(tǒng)的模塊（Section）式課程設(shè)計(jì)。課程內(nèi)容設(shè)計(jì)成相對(duì)獨(dú)立的多個(gè)模塊，每個(gè)模塊對(duì)應(yīng)一門核心課程，每個(gè)模塊根據(jù)內(nèi)容的多少，分為2個(gè)講授單元（Unit），這樣可以使學(xué)生較為系統(tǒng)和全面地掌握各主要管理領(lǐng)域的英文專業(yè)知識(shí)?！陡叩仍盒Ｊ逡?guī)劃教材：新經(jīng)濟(jì)管理英語》共9個(gè)模塊18個(gè)單元，其內(nèi)容涵蓋管理與決策、經(jīng)濟(jì)學(xué)、組織行為與人力資源、市場(chǎng)營銷、生產(chǎn)與運(yùn)營管理、戰(zhàn)略管理、會(huì)計(jì)與財(cái)務(wù)、項(xiàng)目管理、信息與知識(shí)管理等方面。每個(gè)單元分為精讀、泛讀、注釋和練習(xí)等部分。每單元的練習(xí)以寫作和翻譯為主，寫作練習(xí)采用研究生入學(xué)考試和PETS5考試寫作考題形式，即Summary寫作和Case寫作。這樣在提升學(xué)生專業(yè)英語知識(shí)的同時(shí)，又可提高學(xué)生的寫作和應(yīng)試能力。

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