商務(wù)英語(yǔ)口語(yǔ)簡(jiǎn)單學(xué)

內(nèi)容概要

　　全書(shū)共分為11個(gè)Unit，分別為談判技巧、談判細(xì)節(jié)、代理洽談、其他談判、商務(wù)接待、市場(chǎng)營(yíng)銷、客戶服務(wù)、商務(wù)會(huì)議、商務(wù)電話、企業(yè)經(jīng)營(yíng)、日常工作。書(shū)中的每一個(gè)情景、每一單句、每段對(duì)話、每處注釋都經(jīng)過(guò)精挑細(xì)選，力求精益求精，尤其注重商務(wù)專業(yè)術(shù)語(yǔ)和行話的運(yùn)用與解釋。

作者簡(jiǎn)介

　　本書(shū)作者從事商務(wù)英語(yǔ)教學(xué)多年，參加過(guò)很多商務(wù)接待活動(dòng)與旅游接待。本書(shū)是多年工作與實(shí)踐經(jīng)驗(yàn)的積累。

書(shū)籍目錄

Unit 1 談判技巧
1．寒暄小敘 Small Talk
2．言歸正傳 Getting Down to Business
3．明確問(wèn)題 Clarifying
4．暫且到此 Breaking Off
5．恢復(fù)談判 Renewing Negotiation
6．完成談判 Concluding Negotiation
7．意見(jiàn)一致 In Agreement
8．意見(jiàn)相左 Difference of Opinion
9．暫無(wú)定論 Not Final Decision
10．談判建議 Giving Suggestion
11．雙方妥協(xié) Meeting Half-way
12．單方讓步 Unilateral Concession
13．球踢對(duì)方The Ball’s in Their Court
14．威脅施壓 Exerting Pressure
15．強(qiáng)硬路線 Hard Line
16．無(wú)能為力 Helplessness
17．商定仲裁 Negotiating Arbitration
18．簽訂合同 Signing Contract
19．合作回顧 Business Review
20．合作展望 Business Prospect
Unit 2 談判細(xì)節(jié)
21．建立貿(mào)易聯(lián)系Establishing Trade Relations
22．公司介紹 Company Profile
23．業(yè)務(wù)范圍 Line of Business
24．感興趣與否 Interested or not
25．詢盤 Making Inquiries
26．報(bào)價(jià)方式 Way of Quoting
27．商品品質(zhì) Quality of Goods
28．商品數(shù)量 Quantity of Goods
29．發(fā)盤 Making An Offer
30．發(fā)盤有效期Validity of Offer
31．認(rèn)為價(jià)格過(guò)高Price on the High End
32．要求減價(jià) Asking for Price Reduction
33．拒絕降價(jià)No Room for Bargaining
34．同意降價(jià) Making a Reduction
35．賣方調(diào)高價(jià)格 Adjusting Selling Price
36．洽談傭金 Negotiating Commission
37．洽談?wù)劭?Negotiating Discount
38．接受 Acceptance
39．拒絕 Declining an Offer
40．付款條件Terms of Payment
41．信用證付款 Payment by L/C
42．信用證效期 Expiry Date of L/C
43．托收付款 Collection
44．要求更優(yōu)惠的付款方式Asking for More Favorable Terms
45．結(jié)算貨幣 Currency for Settlement
46．包裝 Packing
47．運(yùn)輸標(biāo)志/嘜頭 Marking
48．運(yùn)輸方式 Mode of Transportation
49．集裝箱運(yùn)輸Containerization
50．多式聯(lián)運(yùn)Multi-modal Combined Transportation
51．商定交貨日期 Setting Date of Delivery
52．即裝 Prompt Shipment
53．分批裝運(yùn) Partial Shipment
54．裝貨港 Loading Port
55．卸貨港 Unloading Port
56．租船訂艙 Chartering & Booking Shipping Space
57．轉(zhuǎn)船 Transshipment
58．裝運(yùn)須知 Shipping Instructions
59．裝運(yùn)通知 Shipping Advice
60．船公司 Shipping Company
61．運(yùn)輸費(fèi)用 Freight
62．保險(xiǎn) Arranging Insurance
63．訂貨 Placing an Order
64．無(wú)貨可供 Out of Stock
65．商品檢驗(yàn) Commodity Inspection
66．開(kāi)立信用證 Opening L/C
67．催開(kāi)信用證Expediting L/C
68．修改信用證 Amending L/C
69．提前裝運(yùn) Making Earilier Delivery
70．催促裝運(yùn)Expediting Shipment
71．繕制單據(jù) Making out Documents
72．索款與付款 Making Payment
73．包裝不當(dāng) Improper Packing
74．貨物有損毀 Damage to Goods
75．貨物錯(cuò)發(fā) Wrong Delivery
76．質(zhì)量低劣 Inferior Quality
77．短交與超重 Short Delivery
78．遲交/遲裝 Late Shipment
79． 要求索賠 Lodging a Claim
80．處理索賠——同意賠償 Accepting Claim
81．處理索賠——拒絕賠償 Turning Down Claim
82．處理索賠——查后再定 Dealing after Check
83．處理索賠——責(zé)任在保險(xiǎn)方/船方 Insurance/Shipping Company at Fault
Unit 3 代理洽談
84．物色代理 Looking Out For An Agent
85．接受代理聘請(qǐng) Accepting Agency Offer
86．申請(qǐng)為代理 Applying For Being An Agent
87．同意代理申請(qǐng) Approving Agency Application
88．拒絕代理申請(qǐng) Declining Agency Application
89．有條件同意代理申請(qǐng) Conditionally Approving Agency Application
90．代理的優(yōu)勢(shì) Advantages of Being An Agent
91．代理的年銷售額/量 Annual Turnover
92．代理的促銷計(jì)劃 Marketing Plan
93．代理的傭金 Commission of An Agent
94．對(duì)代理的要求 Requirements for An Agent
95．簽訂代理協(xié)議 Signing Agency Agreement
96．續(xù)簽代理協(xié)議 Renewing Agency Agreement
97．代理協(xié)議的履行情況 Performance of Agency Agreement
第四篇 其他談判
招標(biāo)投標(biāo) Bid Invitation & Tendering
合并收購(gòu) Merger & Acquisition
投資環(huán)境介紹 Investment Environment
合資企業(yè) Joint Venture
技術(shù)轉(zhuǎn)讓Technology Transfer
補(bǔ)償貿(mào)易 Compensation Trade
加工裝配貿(mào)易 Processing & Assembling Trade
寄售
Unit 5 商務(wù)接待
105．辦公室赴約 Keeping An Appointment
106．無(wú)約造訪 Calling Without An Appointment
107．辦公室接待 Office Reception
108．宴請(qǐng) Invitation to Dinner
109．宴會(huì)致詞 Feast Address
110．喝酒 Drinking
111．飲食喜好 Food Preference
112．點(diǎn)菜 Ordering
113．就餐服務(wù) Services in Restaurant
114．付賬 Paying Bill
115．娛樂(lè)活動(dòng) Entertainments
116．不講客套 No Ceremony
117．品評(píng)食物 Taste Comments
118．道謝告辭 Taking Leave
119．邀請(qǐng)觀光旅游 Invitation to Sightseeing
120．旅游建議 Tour Suggestion
121．購(gòu)物 Shopping
122．禮品贈(zèng)送 Present Giving
第六篇 市場(chǎng)營(yíng)銷
123．營(yíng)銷哲學(xué) Marketing Philosophy
124．產(chǎn)品暢銷 Ready Market
125．產(chǎn)品滯銷 Poor Market
126．正值旺季 In Season
127．正值淡季 Off Season
128．行情看漲 Market Advancing
129．行情看跌 Market Falling
130．供不應(yīng)求 Short Supply
131．供過(guò)于求 Excess of Supply over Demand
132．市場(chǎng)調(diào)研 Market Survey
133．市場(chǎng)份額 Market Share
134．市場(chǎng)開(kāi)發(fā)New Market Presence
135．市場(chǎng)定位　Market Positioning
136．營(yíng)銷目標(biāo) Marketing Target
137．銷售實(shí)績(jī) Marketing Performance
138．產(chǎn)品策略 Product Strategy
139．廣告策略 Advertisement Strategy
140．價(jià)格策略Price Strategy
141．促銷策略Promotion Strategy
142．包裝策略 Packing Strategy
143．零售 Retail
144．批發(fā) Wholesale
Unit 7 客戶服務(wù)
145．客服的重要性 Importance of Customer Service
146．客服原則 Principle of Customer Service
147．客戶的抱怨 Customer Complaints
148．尋找負(fù)責(zé)人 Person In Charge
149．誠(chéng)摯道歉 Sincere Appology
150．提出保證 Advancing Promise
151．處理辦法 Solving the Problem
152．客戶滿意 Customer Satisfaction
153．提供服務(wù) Service Provision
154．培育忠實(shí)客戶 Cultivating Loyal Customer Base
Unit 8 商務(wù)會(huì)議
155．安排會(huì)議 Arranging A Meeting
156．會(huì)前用品準(zhǔn)備 Preparing Articles for Meeting
157．會(huì)前其他準(zhǔn)備 Other Preparations for Meeting
158．開(kāi)會(huì)人數(shù) Number of Attendees
159．開(kāi)會(huì)要求 Meeting Requirements
160．通知開(kāi)會(huì) Notifying a Meeting
161．宣布開(kāi)會(huì) Declaring A Meeting Open
162．開(kāi)場(chǎng)白 Opening Remarks
163．宣布會(huì)議目的Announcing Purpose of A Meeting
164．布置任務(wù) Task Assignment
165．會(huì)議紀(jì)要 Minutes
166．議程安排 Meeting Agenda
167．控制會(huì)議時(shí)間 Keeping the Meeting on Time
168．控制不偏離主題 Keeping to the Point
169．繼續(xù)討論 Moving On
170．打斷 Interrupting
171．邀請(qǐng)發(fā)言 Invitation to Address
172．發(fā)言 Taking the Floor
173．結(jié)束發(fā)言 Concluding Remarks
174．提問(wèn) Asking Questions
175．回答提問(wèn)Answering Questions
176．整頓會(huì)場(chǎng)秩序Keeping In Order
177．評(píng)論發(fā)言 Commenting on Remarks
178．動(dòng)議和附議 Motion & Second
179．投票表決Taking A Vote
180．投票結(jié)果 Result of Voting
181．總結(jié)性發(fā)言 Recapping the Meeting
182．會(huì)間休息Taking A Break
183．結(jié)束會(huì)議Coming to a Conclusion
184．電話會(huì)議 Teleconferencing
185．討論職務(wù)任免 Discussion for Appointment and Remove
186．項(xiàng)目進(jìn)展?fàn)顩r Project Status
Unit 9 商務(wù)電話
187．致電找人 Getting Someone over the Phone
188．被致電人本人接聽(tīng) Speaking to the Person Intended to Reach
189．是否方便接聽(tīng) A Good Time to Call?
190．暫時(shí)不便接聽(tīng) Not A Good Time to Call
191．致電時(shí)間不妥時(shí)Improper Calling Time
192．請(qǐng)接線員轉(zhuǎn)接 Speaking to Operator
193．接線員或他人轉(zhuǎn)接 Transferring A Call
194．被致電人無(wú)法接聽(tīng) Unable to Reach
195．應(yīng)對(duì)被致電人無(wú)法接聽(tīng)Responding to Above Situation
196．電話留言 Leaving or Taking A Message
197．說(shuō)明打電話原因Explaining the Reason for Calling
198．聽(tīng)不清 Bad Connection
199．打錯(cuò)電話 Dialing the Wrong Number
200．電話要求約見(jiàn) Proposing An Appointment over the Phone
201．電話商討約見(jiàn)時(shí)間 Making An Appointment over the Phone
202．電話更改約定Rescheduling over the Phone
203．電話取消約見(jiàn) Cancelling An Appointment over the Phone
204．電話報(bào)喜 Good News over the Phone
205．電話報(bào)憂Bad News over the Phone
206．結(jié)束電話 Concluding A Call
Unit 10 企業(yè)經(jīng)營(yíng)
207．經(jīng)營(yíng)方略 Management Strategy
208．敢冒風(fēng)險(xiǎn) Taking Risks
209．成功經(jīng)驗(yàn) Successful Experience
210．失敗教訓(xùn) Learning from Lessons
211．高瞻遠(yuǎn)矚 Looking Far And Aiming High
212．應(yīng)對(duì)記者 Answering the Reporter
213．經(jīng)營(yíng)狀況——盈利 In the Black
214．經(jīng)營(yíng)狀況——虧損 In the Red
215．分析經(jīng)濟(jì)形勢(shì) Economic Situation
216．知己知彼 Analyzing Competitive Situation
217．面對(duì)問(wèn)題 Facing Problems
218．決策 Making A Decision
219．制定計(jì)劃 Framing A Plan
220．付諸行動(dòng) Taking Actions
221．合并與收購(gòu) Mergers & Acquisitions
222．開(kāi)設(shè)分支機(jī)構(gòu) Branching Out
223．尋求支持 Sourcing Support
224．戰(zhàn)略合作 Strategic Cooperation
225．籌措資金 Raising Money
226．縮減開(kāi)支 Cutting Expense
227．股票與投資 Stocks & Investment
228．知識(shí)產(chǎn)權(quán) Intellectual Property Right
229．激勵(lì)機(jī)制 Motivation Spur
230．企業(yè)文化 Corporate Culture
231．人性化管理 Humanized Management
232．人才流失 Brain Drain
233．庫(kù)存管理 Inventory Management
234．物流管理 Logistics Management
235．資產(chǎn)管理 Capital Management
236．財(cái)務(wù)管理 Finance Management
237．人力資源管理 Human Resource Management
238．供應(yīng)商管理 Supplier Management
239．時(shí)間管理 Time Management
240．項(xiàng)目管理 Project Management
241．尋租寫(xiě)字間 Renting Offices
Unit 11 日常工作
242．打卡考勤 Punching Time Card
243．加班 Working Overtime
244．請(qǐng)假 Request for Absence
245．通勤 Commuting
246．出差Business Trip
247．報(bào)銷 Report Expenses / Reimbursement
248．閑話生活 Chatting on Life
249．八卦新聞 Gossip
250．談?wù)撏?Talking about Colleague
251．談?wù)撋纤?Talking about Boss
252．談?wù)摴ぷ?Talking about Work
253．工作如山 Work & Stress
254．職場(chǎng)著裝 Business Attire
255．薪酬待遇 Compensation Package
256．要求加薪 Negotiating A Raise
257．獲得加薪和獎(jiǎng)金 Getting A Salary Raise / Bonus
258．要求提升 Negotiating A Promotion
259．獲得提拔 Getting A Promotion
260．人事調(diào)動(dòng) Position Transfer

編輯推薦

　　《商務(wù)英語(yǔ)口語(yǔ)簡(jiǎn)單學(xué)》是按一年365天、52周設(shè)計(jì)。每周5天學(xué)習(xí)5個(gè)商務(wù)場(chǎng)景，共有260個(gè)商務(wù)場(chǎng)景，每個(gè)商務(wù)場(chǎng)景都提供最常用的基本表達(dá)，最具有代表性的情景對(duì)話，最實(shí)用的注釋和拓展。全書(shū)共52個(gè)周末，每個(gè)周末給讀者提供一幅小漫畫(huà)，和讀者一起享受豐富多彩的、閑適的周末生活?！　≌勁屑记?，談判細(xì)節(jié)，代理洽談，其他談判，商務(wù)接待，市場(chǎng)營(yíng)銷，客戶服務(wù)，商務(wù)會(huì)議，商務(wù)電話，企業(yè)經(jīng)營(yíng)，日常工作。

圖書(shū)封面

評(píng)論、評(píng)分、閱讀與下載

---

    商務(wù)英語(yǔ)口語(yǔ)簡(jiǎn)單學(xué) PDF格式下載

---