外貿函電

內容概要

　　本書介紹了外貿商務活動各個環(huán)節(jié)函電往來的書寫，包括：建立貿易關系、詢盤、報盤、還盤、訂貨、支付、結算、包裝、運輸、保險、索賠和理賠、代理等，涉及到進出口過程中的多種情況和不同問題的處理。每個單元包含實務介紹和寫作技巧，以及大量的句型、替換練習和范文。

書籍目錄

Chapter 1  An Overview of Business Writing   Objectives   1. 1  Writing Principles   1. 2  Rules of Good Writing   1. 3  Writing Procedures   1. 4  ExercisesChapter 2  The Form of A Business Letter   Objectives   2.1  The Layout of A Business Letter   2.2  The Structure of A Business Letter   2.3  ExercisesChapter 3  Establishing Business Relations     Objectives   3.1  General Introduction   3.2  Sample Letters   3.3  Extension   3.4  ExercisesChapter 4  Enquiries and Quotations   Objectives   4.1  General Introduction   4.2  Sample Letters   4.3  Extension   4.4  ExercisesChapter 5  Offers and Counter-offers   Objectives   5.1  General Introduction   5.2  Writing Contents of An Offer   5.3  Sample Letters   5.4　Extension   5.5  ExercisesChapter 6  Conclusion of Business   Objectives   6.1  General Introduction   6.2  Sample Letters   6.3  Extension   6.4  ExercisesChapter 7  Payment Matters   Objectives   7.1  Greneral Introduction   7.2  Sample Letters     7.3  Extension   7.4  ExercisesChapter 8  Packing and Shipping   Objectives   8.1  General Introduction   8.2  Sample Letters   8.3  Extension   8.4  ExercisesChapter 9  Insurance   Objectives   9.1  General Introduction   9.2  Sample Letters……

章節(jié)摘錄

　　The letters you send you must create a good first impression. To achievethis, "put yourself in the readers site" and try to imagine how he will feel aboutwhat you write. Ask yourself constantly, "What are his needs, his wishes, hisinterests, his problems, and how can I meet them？" "What would be my ownfeelings, if I were to receive a letter of the kind I propose to write？" Try toimagine that you are receiving rather than sending the letter and emphasize the"You" attitude rather than me or us.　　When you write or dictate a business letter, try to feel a genuine interest inperson you are writing to and in his problems. Say what you have to say withsincerity and make sure that it sounds sincere. Express your thoughts in yourown words and in your own way. Be yourself. Write so that what you say wouldsound natural if reading over the telephone.　　If a letter is to achieve its purpose, its tone must be right. Before beginningto write think carefully about the way in which you want to influence yourreader. Ask yourself, "What do I want this letter to do？" and then expressyourself accordingly, being persuasive apologetic, obliging, firm and so on,depending on the effect you want to produce.

圖書封面

評論、評分、閱讀與下載

---

    外貿函電 PDF格式下載

---