新聞傳播專業(yè)英語

內(nèi)容概要

　　《新聞傳播專業(yè)英語》以培養(yǎng)學生具有與國外相關人士交流媒體發(fā)展和新聞傳播專業(yè)的能力為目標，內(nèi)容共分12章，涉及報紙、雜志、書籍、廣播、電視、電影、網(wǎng)絡、廣告等領域。本書適合高等院校新聞傳播專業(yè)學生使用，也可供相關愛好者學習。

書籍目錄

Chapter One Mass Media and Mass Communication
　Section 1 The Role of Media and Mass Communication in an
Information Society
　Section 2 Mass Communication Process
　Section 3 Mass Media Effects
Chapter Two Newspaper
　Section 1 Overview of Newspaper Industry
　Section 2 Different Forms of Newspaper Articles
　Section 3 Newspaper Development and Challenges
Chapter Three Magazine
　Section 1 Function and Readership
　Section 2 Types of Magazine
　Section 3 Difficulties and Hopes
Chapter Four Book
　Section 1 Special Features
　Section 2 Types of Books
　Section 3 New Trends
Chapter Five Radio Broadcasting
　Section 1 　Golden Days of Radio
　Section 2　 Adjustment and Development
　Section 3　 New Trends of Radio Development
Chapter Six TV Broadcasting
　Section 1 Dominant Role of TV in People’s Life
　Section 2　Technological Development
　Section 3 TV Journalism
　Section 4 Controversial Issues
　Section 5 TV Regulation
Chapter Seven Film
　Section 1 Beginning Days
　Section 2 U.S. Film Industry
　Section 3 Bollywood and Film Industry in India
　Section 4 Chinese Film Industry
Chapter Eight Internet
　Section 1 Advantages
　Section 2 Worries
　Section 3 Regulation and Control

章節(jié)摘錄

　　In the United States, dailies are more influential as people spend more on them.  As the U.S.A. is a big country and American people are more interested in local issues, for a long time there are few national daily newspapers with really big impact.  USA Today, started as America's first national daily general-interest newspaper in 1982 has gained popularity with efforts for many years.  The use of color and graphics, shorter stories and simpler language, and focus on topics of sports and weather, improved its readability and made a significant impact on other newspapers.  The Wall Street Journal, a financial newspaper and the Christian Science Monitor, focused on news interpretation and features about art and literature, are more specialized ones which fall into the category of national newspapers.　　……

編輯推薦

　　本教材的內(nèi)容時間跨越數(shù)百年，從新聞傳播思想的經(jīng)典文獻到當代學者對新聞與大眾傳播媒介最新動態(tài)的描述，涉及了新聞與傳播史的一些重要階段和重要著述。學科以新聞學和傳播學為主，包括與新聞學和傳播學相關或交叉的政治學、經(jīng)濟學、法學、文化學、社會學等。

圖書封面

評論、評分、閱讀與下載

---

    新聞傳播專業(yè)英語 PDF格式下載

---