電子商務(wù)英語

內(nèi)容概要

　　本書是一本實用的電子商務(wù)專業(yè)英語教材，內(nèi)容新穎、豐富，以電子商務(wù)與網(wǎng)絡(luò)技術(shù)為背景，力求切合實用型電子商務(wù)專業(yè)學生的培養(yǎng)目標?！峨娮由虅?wù)英語》充分考慮了電子商務(wù)的專業(yè)性和發(fā)展性，教材所選用的大部分資料節(jié)選自國內(nèi)外最新文獻，保證了《電子商務(wù)英語》文獻的純正性。同時，《電子商務(wù)英語》緊跟現(xiàn)代電子商務(wù)的發(fā)展趨勢，盡可能兼顧系統(tǒng)性、實用性和前瞻性。為方便學習，書后附有專業(yè)英語常用語法知識、電子商務(wù)專業(yè)術(shù)語、單詞表、科技英語寫作、模擬試題等。另外，為方便教學，《電子商務(wù)英語》配有電子備課包，內(nèi)容包括所有課文原文、單詞注釋、難句分析，方便教師進行多媒體教學。

書籍目錄

Unit1 Understanding the E-Commerce
　Lesson 1 Overview of the E-Commerce
　Lesson 2 E-Commerce in China
Unit 2 Understanding the lnternet
　Lesson 3 Overview of the lnternet
　Lesson 4 Why Invest on the Internet？
Unit 3 E-Commerce Category
　Lesson 5 Typical E-Commerce Business Models
　Lesson 6 Online Auction-New Business Model
Unit 4 Applications of E-Commerce
　Lesson7 Online Publishing
　Lesson 8 E-Government
Unit 5 Building a Website and E-Mail Marketing
　Lesson 9 How to Build a Website
　Lesson 10 E-Mail Marketing in E-Commerce
Unit 6 Electronic Payment Systems
　Lesson 11 Electronic Payment Systems
　Lesson 12 Security Schemes in Electronic Payment Systems
Unit 7 E-Commerce-Trends and Prospect
　Lesson 13 E-Commerce Opportunities and Barriers
　Lesson 14 The Future of Electronic Commerce
附錄A 專業(yè)英語中的常用語法知識
附錄B 電子商務(wù)專業(yè)常用詞匯
附錄C 單詞表
附錄D 科技英語寫作
附錄E 模擬試題及參考答案
參考譯文及答案
參考文獻

章節(jié)摘錄

版權(quán)頁：插圖：Lesson 2 E-Commerce in ChinaIn the past several years,E-commerce in China was just a beautiful picture,but nowit has become a reality.With the advent of the Internet,profound historical transformation has broughtabout unprecedented changes to the human society covering every aspect of people'slife,work and study. Today,more people become heavily dependent upon the Internetand would be at a loss without it.Thus people say that"the time of E-commerce hascome". For over 30 years of reform in China,the country's information industry haswitnessed fast development whose speed is rarely seen in the world. China's telephoneand network users and scale are now second in the world only to that of the UnitedStates. According to survey data publicized on January 17,2008 by CNNIC,there are8 920 000 Internet-accessing computers and around 22. 5 million Internet users in China,which is above 2% of the total national population,a 33％increase in half a year's timecompared with the number of 16. 9 million people in July,2000.  With the increase of thenumber of Internet users, Internet-related environment is also developing rapidly.Bandwidth is increased by large extent.  The total bandwidth of international lines hasreached 1 234 Mbps,4 times of 351 Mbps in July,2000. 2 Wireless Internet applicationsare surfacing. Laws and ordinances pertaining to Internet management are coming intobeing.  Rapid increase of Internet users and improving environment provide huge marketpotential and development prospects for E-commerce in China.

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《電子商務(wù)英語》是高等學校商務(wù)英語規(guī)劃教材之一。

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