新劍橋商務(wù)英語(yǔ)經(jīng)典教程

出版時(shí)間:2009-9  出版社:華中科技大學(xué)出版社  作者:劉沛 編  頁(yè)數(shù):203  

內(nèi)容概要

今年,劍橋商務(wù)英語(yǔ)證書(shū)(Business English Certificate,簡(jiǎn)稱BEC)考試落戶中國(guó)卜五個(gè)年頭。    BEC考試自1994年起在我國(guó)各大中城市全面開(kāi)展,影響逐年深入,反響巨大。在經(jīng)濟(jì)全球化背景下,劍橋商務(wù)英語(yǔ)學(xué)習(xí)及其證書(shū)考試不僅是一種時(shí)尚,更是一種必要,是一個(gè)在日益激烈的競(jìng)爭(zhēng)中取勝的重要砝碼。該考試從聽(tīng)、說(shuō)、讀、寫(xiě)四個(gè)方面對(duì)考生在一般工作環(huán)境下和商務(wù)活動(dòng)中使用英語(yǔ)的能力進(jìn)行全面考查,對(duì)成績(jī)合格者提供由英國(guó)劍橋大學(xué)考試委員會(huì)頒發(fā)的標(biāo)準(zhǔn)統(tǒng)一的成績(jī)證書(shū)。由于該證書(shū)的權(quán)威性,其已成為在所有舉辦該考試的130多個(gè)國(guó)家和地區(qū)求職的“通行證”。    綜觀當(dāng)前的圖書(shū)市場(chǎng),有關(guān)商務(wù)英語(yǔ)的教材和參考書(shū)不多,而將商務(wù)英語(yǔ)的系統(tǒng)學(xué)習(xí)和考試指導(dǎo)相結(jié)合的用書(shū)就更難尋覓了。本書(shū)適時(shí)地滿足了廣大學(xué)習(xí)者和考生的這一需求。命名為《新劍橋商務(wù)英語(yǔ)經(jīng)典教程》有三個(gè)原因:一、參加本書(shū)編寫(xiě)的作者團(tuán)隊(duì)由具有豐富的商務(wù)英語(yǔ)教學(xué)經(jīng)驗(yàn)和商場(chǎng)實(shí)戰(zhàn)經(jīng)驗(yàn)的大學(xué)教師、以及BEC考試輔導(dǎo)專家組成,在認(rèn)真研究最新考試大綱的基礎(chǔ)上,精心編寫(xiě)了本書(shū);二、十個(gè)單元內(nèi)容的選編涵蓋了當(dāng)今世界上最新的有代表性的商務(wù)素材,如美國(guó)可口可樂(lè)公司并購(gòu)中國(guó)匯源案;三、每個(gè)單元都包含聽(tīng)、說(shuō)、讀、寫(xiě)四個(gè)方面的練習(xí),在題型和難度上進(jìn)行了嚴(yán)格的測(cè)試和篩選。教學(xué)性很強(qiáng),同時(shí)也適合考生循序漸進(jìn)準(zhǔn)備BEC Vantage(中級(jí))、BEC Higher(高級(jí))的考試。    本書(shū)適合高校外語(yǔ)學(xué)院、商學(xué)院、經(jīng)濟(jì)學(xué)院的學(xué)生和一般商務(wù)工作者學(xué)習(xí)商務(wù)英語(yǔ)使用,也是考生參加BEC考試的備考用書(shū)。

書(shū)籍目錄

Unit One Work Roles & CommunicationUnit Two Establishing Business Relations & Entertaining a ClientUnit Three Company Structure & StocksUnit Four Brand Power & Global Brands.Unit Five Mergers & AcquisitionsBEC Vantage Model TestUnit Six Business Ethics & Environmental ReportUnit Seven Corporate Culture & Culture DiversityUnit Eight Business Expenses & Business Trip.Unit Nine Staff Movtivation & RecruitmentUnit Ten Entering a Market & Global Sourcing.BEC Higher Model TestKeys

章節(jié)摘錄

  The Success of Starbucks  Because of rapid globalization over recent years, the competition around the world becomesmore intense, especially for the service industry with the similar products. The most critical pointfor business to succeed is not only the quality of products they supply, but the atmosphere ofcooperating and the amount from yield of teamwork in retail sales. The employees who always dealwith customers and can realize what customers really need are first-line staff. Therefore, it turnsto be essential for companies to motivate, reward and train their employees to be the best qualitypersonnel.  Starbucks began by three friends,Jerry Baldwin, Zev Siegl, and Gordon Bowker, who kneweach other in the University of Seattle. In 1971, the first name of their store is "Starbucks Coffee,Tea, and Spice" in Seattle, Washingtons Pike Place Market. Starbucks Corporation, the mostfamous chain of retail coffee shops in the world, mainly benefits from roasting, selling special coffeebeans and various kinds of coffee or tea drinks. It owns about 4 000 branches in the whole world.Moreover, it has been one of the most rapidly growing corporations in America as well. The reasonswhy Starbucks is worldwide popular are not only the quality of coffee, but also its customer serviceand cozy environment. Starbucks establishes comfortable surroundings for people to socialize witha fair price, which attracts consumers of various ages to get into the stores. Besides, it is also notedfor its satisfaction of employees. The turnover rate of employees at Starbucks was 65% and the rateof managers was 25% a year. However, the rates of other national chain retailers are 150% to 400%and 50% respectively, Compared with them, the turnover rate of Starbucks is much lower thanother industries on average. As a result, Starbucks would be one of the optimal business models forcooperation and teamwork.  Teamwork can not only construct a small social structure in organization for employees tosocialize, but also is a composite of various kinds of members who are equipped with differentbackground of skill and knowledge on account of the mission. Each member plays an important rolein the teamwork:therefore everyone in that team can meet their need for getting acquainted withdifferent colleagues and learn new skill from each other. Thus the definition of teamwork is a socialsystem including more than three People in an organization or context. These members identifyothers as one member of the team and they have the same goal.  The CEO of Starbucks corporation, Howard Schultz, considers that the tip of success inStarbucks is not coffee but employees, especially the cooperation among employees——teamwork.  I. Equal treatment

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