商務(wù)旅游英語教程

前言

近年來，商務(wù)旅游發(fā)展迅速，已成為世界旅游市場的重要組成部分，而且仍有巨大的發(fā)展?jié)摿Α！渡虅?wù)旅游英語教程》力求結(jié)合國際商務(wù)及旅游業(yè)的發(fā)展以及物流、交通的實際需要，介紹一些與旅游及商務(wù)相關(guān)的知識，內(nèi)容涉及政治、經(jīng)濟(jì)、文化等多方面內(nèi)容，為商務(wù)旅游人士、旅游從業(yè)人員、英語和旅游專業(yè)本科生更好地熟悉不同國家的風(fēng)俗習(xí)慣、禮儀禮節(jié)起到引導(dǎo)和指南的作用。本書選材時注重材料的新穎性、實用性、相關(guān)性及覆蓋面。本書的使用對象為普通理工科高校、師范類高校和獨(dú)立學(xué)院開設(shè)英語專業(yè)的本科生，難度基本適合英語專業(yè)二、三年級學(xué)生。本書共包括16個單元，每個單元包括以下內(nèi)容。導(dǎo)讀：對本單元涉及的話題進(jìn)行一個簡單的介紹。單元學(xué)習(xí)目標(biāo)（Learning Objectives）：列出此單元學(xué)習(xí)的主要目的，讓讀者在使用教材時更好地把握單元重點(diǎn)。主課文（MainText）：是單元的主要課文，內(nèi)容符合該單元的主題，信息量大，使學(xué)生在學(xué)習(xí)語言的同時，達(dá)到增長知識的目的。單詞和短語（WordsandExpressions）：列出課文中的重點(diǎn)單詞，單詞注明了音標(biāo)、詞性和在本文中的意思，為學(xué)生學(xué)習(xí)課文提供方便。注釋（Notes）：對學(xué)生在學(xué)習(xí)過程中可能遇到的困難，包括課文中的主要概念、專有名詞、地名、人名，或是理解有困難的句子、句法要點(diǎn)加以注釋，給出例子。課后練習(xí)（Exercises）：通過多種形式的練習(xí)來檢測與鞏固學(xué)生對課文及相關(guān)知識的理解，另外，也力求提高學(xué)生的實際運(yùn)用語言的能力。練習(xí)主要包括以下部分。課文理解問答（Comprehension）：這個部分主要檢查學(xué)生抓住課文主旨的能力，以及對文中一些要點(diǎn)的把握，同時也用以提高學(xué)生的拓展性思維能力。

內(nèi)容概要

在商務(wù)旅游以巨大的發(fā)展?jié)摿桶l(fā)展業(yè)績，成為世界旅游市場重要組成部分的背景下，《商務(wù)旅游英語教程》應(yīng)運(yùn)而生了。        本教材共16個單元，每個單元有1篇主課文和1篇拓展閱讀。主課文包含閱讀材料、單詞和短語的注釋、課后練習(xí)。課后練習(xí)有詞匯測驗、閱讀理解、翻譯和寫作等訓(xùn)練內(nèi)容。拓展閱讀包含閱讀材料和詞匯。    本教材試圖做到具有引導(dǎo)性，能為商務(wù)旅游人士、旅游從業(yè)人員、英語和旅游專業(yè)本科生更好地熟悉不同國家的風(fēng)俗習(xí)慣、禮儀禮節(jié)起到具體的引導(dǎo)作用。    本教材具有廣博性，內(nèi)容涉及旅行、國際商務(wù)、國際會展、國際體育運(yùn)動等方面；具有適用性，特別適用于普通理工科高校、師范類高校和獨(dú)立學(xué)院開設(shè)英語專業(yè)的本科生，難度基本適合英語專業(yè)二、三年級學(xué)生。

書籍目錄

Unit 1 Culture(Ⅰ)　Main Text The Meaning of Culture　Supplementary Reading  Intangible Cultural Heritage on UNESCO ListUnit 2 Culture(Ⅱ)  Main Text Cross-cultural Management and Training    Supplementary Reading The Impact of Culture on Business  Unit 3 Tourism　Main Text Global Code of Ethics for Tourism　Supplementary Reading EcotourismUnit 4 Travel  　Main Text Travel and Tourism　Supplementary Reading A Future Role for Travel ManagementUnit 5 Food and Beverage(Ⅰ)  Main Text Food Culture    Supplementary Reading Early Chinese Food History  Unit 6 Food(Ⅱ)  Main Text Food Safety at Temporary Events  Supplementary Reading Contaminated Milk Powder Reveals Safety IssueUnit 7 Hotel related English(I)  Main Text Three Important Departments of a Hotel    Supplementary Reading China’S Budget Hotel Industry Is Booming as Tourism GrowsUnit 8 Hotel-related English(Ⅱ)  Main Text The History of Hotels：From Economic tO Extravagant  Supplementary Reading HostelsUnit 9 Business Management  Main Text Business Management in Canada  Supplementary Reading Uncommon LoyaltyUnit 10 Business Marketing  Main Text The Marketing Management  Supplementary Reading Top Five Ways to Sell Innovation  Unit 11 Negotiation  Main Text Negotiating  Supplementary Reading Cross Cultural NegotiationUnit 12 Logistics 　Main Text A Brief Introduction to Logistics 　Supplementary Reading A Logistics RevolutionUnit 13 Transportation　Main Text The Transportation System in Australia  　Supplementary Reading The Subway SystemUnit 14 International Conferences  　Main Text A Brief Introduction to APEC　Supplementary Reading International Business Meetings。Unit 15  International Exhibition  Main Text Historical Background of Expo  Supplementary Reading China and ExpoUnit 16 Sports Tourism　Main Text Sports Tourism　Supplementary Reading Major Sport Events and Tourism ImpactsKeys to Exercises參考文獻(xiàn)

章節(jié)摘錄

插圖：Analysis also needs to focus on a determination of the particular measurable and manageablecharacteristics of business trips that correlate expe~ed and actual business value．A welkmanagedtravel process includes an increasingly sophisticated system for classifying purposes and othercharacteristics of travel．Not all trips are the same，and the elements that are critical to successfuloutcomes vary．Customizing trip requirements to match trip purposes and expected outcomes helpsresult in high travel value．This approach is in direct contrast to most existing travel programs thattreat all trips pretty much the same．　Trip characteristics include a wide range of travel related aspects，not simply limited tOdescribing the physical travel itselL Pertinent characteristics could include the stimulus for theplanned travel and the flexibility of timing or destination，the extent of pre-defined activities at thedestination。timing issues，number of travelers and who they are，whether it iS a new contact or acontinuation of an existing relationship，and the expected follow up．Best practices companies willwork to determine how these trip characteristics and requirements vary by travel circumstances andthen empower line managers to use this knowledge to maximize value．

編輯推薦

《商務(wù)旅游英語教程》為高等學(xué)校商務(wù)英語規(guī)劃教材之一。

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